1. Facebook, mobile and Prague
iLeo and Breeze Mobile, for Staropramen

2. Facebook
is the biggest
communication budgets user on online, since 2011.

3. From none to first in two years.
And it’s not stopping.
Yet.

4. It changed the website and website
interaction

5. It changed the data base management

6. It changed media

7. It revolutionized content and virality

8. It completely changed the interaction
model from interruptive to continuous.

9. Right now, consumers are glued to
Facebook

10. Facebook is THE PLATFORM of all
platforms.

14. Romania, Q1 - 2013

15. Mobile is storming all other devices

16. Global shipments

17. Mobile is empowering consumers

18. Is changing business models

19. Is THE DEVICE of all platforms

20. We do believe that in the near future,
the mobile will drive Facebook
engagement
and they will work together
in order to involve people in brand
dialogue

21. This is an example
of how Facebook and mobile
can work together

23. Staropramen is Prague
The number one Prague beer
in the world

24. Our objective: to sell Prague
Engage people in a Prague experience

25. Amazing Race on the streets of Prague

26. Two teams of bloggers
18 hidden treasures on the streets of Prague
Three days to find them

27. A facebook app:
–
Displaying the treasures
–
Plotting the teams on the map
–
Messenger and photos
A mobile app
–
Plotting the teams on the map

29. Twitter: @muggur
mugur.patrascu@ileo.ro