Tremendous ways to increase retain visitors through content promotion strategy. Generate more engagement through different techniques in the digital world. If you have unique content you must implement these free take away points and define your business direction in a right way. This methods have been filtered as per Google's guideline that focuses more on informative content. Google keeps on changing it's algorithm in order to provide accurate information to users. Content marketing can be done in various ways but they must be ethical.

1. Content Marketing - Enhance your strategy to gain more engagement
Google wantsto provide precise informationtoitsusers. That’swhytheykeeponchangingtheir
algorithminorderto provide accurate searchresults.Unique contentisthe kingof all digital promotion
strategy. Howeverjustcreatingunique contentwon’tbe helpfulif itisnotpromotedinrightdirection.
Variousmethodsforpromotinguniquecontentare knownasContentMarketing. While developing
contentfollowingpointsmustbe takencare of.
 Trust :
ContentMarketingshouldbe done towintrustof users.Itcan’t e done overnight.Butcanbe
establishedgradually.
 Authenticity:
Contentmusthave authenticity.E.g.if we are givingreference inwithincontentwe mustmention
source for that.That will addauthenticityof the information.
 Trend :
While writingcontent we mustbe followinglatesttrend.This isbecause ithelpstogaininterestof user
for longterm.We can turnfirsttime visitorinto returningvisitor. E.gMr. RadhakrishnanPillai has
simplified ancientwayof leadershipandsuccessfrom Kautilya's"Arthashastra"in"Corporate Chanakya"
bookwrittenbyhim. I personallyappreciate hismethodof being withlatesttrend.
Once you have unique content,youcanthinkaboutvarious alternatives topromote it. Followingare
some ethical waysthatcan generate engagement.
 Social Media:
You can write a short descriptionwithacall toactionfor writtencontentandmodifyitinmore than 10
times. Youcan share differentversionof contentonsocial mediatodrive more influencer.
 ConvertFormat:
Turn contentinvariousformatsfor relevantuserslookingforinformationonvariousplatforms. E.g.
.doc,.pdf , .ppt andshare iton variousdocumentsharingsite likeSlideshare,Scribd
 Infographics:
Convertinginformationinagraphical waycan be more convenientascertainaudience prefervisual
description. Graphical detailsalsobecomeeasytounderstand.

2. Source:http://www.ibvitals.com/uncategorized/content-marketing-enhance-your-strategy-to-gain-
more-engagement/