Bouygues Telecom uses an analysis platform based on IBM InfoSphere Identity Insight software to help them with in-store and online fraud detection by consumers, dealers and organized crimegroups, and prevent the subsequent loss of products and revenue.

1. Bouygues Telecom
Improving fraud detection with entity analytics
Created in 1994, Bouygues Telecom is the third largest mobile phone
Overview provider in France. The company, which has 10 million customers,
aims to become the “preferred brand of mobile, fixed, TV and Internet
Bouygues Telecom
Paris, France communication services” with an emphasis on customer service and
Telecommunications support.
www.bouyguestelecom.fr
Solution components: The need
● IBM® InfoSphere™ Identity Insight With the anonymity of the Internet, greater access to information
online and large profits to be made by reselling hot products like the
iPhone, subscription fraud is becoming a common problem for telcos.
“IBM InfoSphere As a result, having insight into “who is who”, “who knows who” and
“who does what” is essential in stopping fraud before financial losses
Identity Insight tells us occur. Just ask Mathieu Martinez, Manager of Fraud at Bouygues
the true story of who is a Telecom. “If I can detect the fraudster before he’s in my system, I don’t
lose the handset, I don’t lose the dealer commission, and I don’t lose
real customer and who is the revenue from usage,” says Martinez.
a fraudster.”
The solution
—Mathieu Martinez, Manager of Fraud, Bouygues Telecom uses an analysis platform based on IBM®
Bouygues Telecom
InfoSphere™ Identity Insight software to help it proactively uncover
online and in-store fraud by consumers, dealers and organized crime
groups, and prevent the subsequent loss of products and revenue. The
solution, which has achieved 100 percent of Bouygues’ goal for detect-
ing fraudulent account activation attempts, enables the organization to
automatically analyze customer information (including phone number,
bank account, postal address, IP address or any other distinguishing
attribute) across disparate data sources. The information is scored
using sophisticated algorithms and compared against historical infor-
mation to reveal possible matches, such as if the postal address for an

2. order matches the address of a known fraudster, if orders from several people
are placed from the same IP address, if two customers have similar names, or if
dealers circumvent the vetting process by using their own credit cards and
taking cash payments.
The algorithms take into account the company’s risk based on product cost © Copyright IBM Corporation 2010
IBM Corporation
along with data from usage monitoring and payment collections to provide a Software Group
comprehensive view of customer behavior. With this insight, staff can identify Route 100
new patterns fraudsters are using to reduce fraud across the industry. The com- Somers, NY 10589
U.S.A.
pany also has a comprehensive view of system controls so it can identify and fix
missing controls in the activation system at a lower cost. Produced in the United States of America
July 2010
All Rights Reserved
“Before implementing Identity Insight, it was impossible to know if two fraud-
IBM, the IBM logo, ibm.com, Let’s build a
sters were using a similar name or if there was repeated fraud at the same
smarter planet, smarter planet, the planet icons
address,” says Martinez. “Now we can see the links and ask the customer for and InfoSphere are trademarks of International
more information before we complete the order.” Business Machines Corporation in the United
States, other countries or both. A current
list of IBM trademarks is available on the web at
According to Martinez, with InfoSphere Identity Insight, Bouygues Telecom “Copyright and trademark information” at
didn’t experience the financial losses its competitors did from iPhone theft. The ibm.com/legal/copytrade.shtml
information gathered also helped lead to the arrest of nearly a dozen people Other company, product or service names may be
participating in a subscription scam. trademarks or service marks of others.
The information contained in this
What makes it smarter documentation is provided for informational
● Proactively analyzes disparate data and identifies patterns to prevent fraudu- purposes only. While efforts were made to verify
the completeness and accuracy of the information
lent activity by consumers, dealers and organized crime, and to support arrests contained in this documentation, it is provided “as
and prosecution is” without warranty of any kind, express or
● Detects 100 percent of Bouygues’ goal for fraudulent account activation implied. In addition, this information is based on
IBM’s current product plans and strategy, which
attempts, mitigating the risk of customers defaulting on payments are subject to change by IBM without notice.
● Provides new insight to help the company shape products and dealer controls IBM shall not be responsible for any damages
to minimize fraudulent losses arising out of the use of, or otherwise related to,
this documentation or any other documentation.
Nothing contained in this documentation is
For more information intended to, nor shall have the effect of,
creating any warranties or representations from
To learn more about how IBM can help you transform your business, please IBM (or its suppliers or licensors), or altering the
contact your IBM sales representative or IBM Business Partner. terms and conditions of the applicable license
agreement governing the use of IBM software.
Visit us at: ibm.com/software/data/infosphere/identity-insight
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