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IBM Software




Smarter Software for a
Smarter Planet
Fueled by expertise. Built for change. Ready for work.
2   Smarter Software for a Smarter Planet




Summary
As the world’s largest provider of enterprise software, IBM offers a software portfolio which is both broad
and deep in its capabilities. But what’s truly interesting about IBM is not the size of its portfolio or even its
reputation for high-quality, reliable software. What sets IBM apart is its expertise in every facet of today’s
business environment. IBM is uniquely able to build solutions across a broad array of software capabilities
and industries.

IBM does this through its dedication to software that changes   Smarter Software for a Smarter Planet
the way the world works. IBM software is completely             IBM is leading a conversation in the marketplace about how
integrated with its hardware and services offerings, giving     our world is becoming smarter, and software is at the very
customers better performance and the ability to choose from     heart of this change.
many options.
                                                                Intelligence is being infused into the systems and processes that
Behind this software is something unique to IBM—a team of       make the world work—into things that few would recognize as
more than 100,000 business experts backed by an extensive       computers: cars, appliances, roadways, power grids, clothes,
network of IBM Business Partners with industry expertise.       even natural systems such as agriculture and waterways. As a
                                                                result, there is an opportunity for leaders in business,
                                                                government and civil society around the world to capture the
                                                                potential of smarter systems to achieve economic growth,
                                                                near-term efficiency, sustainable development and societal
                                                                progress.
IBM Software    3




Smarter systems and processes not only collect huge volumes of     Because every business employs software in every facet of its
data, but also address complexity by monitoring, connecting        operations, we need smarter software to address these needs
and analyzing that data, revealing compelling insights and         and to fulfill the opportunities of a smarter planet. Software is
pointing to innovative new ways to manage them. Examples of        the engine that drives the monitoring and analysis of massive
a smarter planet in action include responsive power grids, water   amounts of data in real or near real time. Software can extract
management systems, traffic congestion solutions and greener       actionable information from data, letting organizations that
buildings.                                                         employ it make better decisions and avoid costly errors.

In a world where increasing complexity brings new challenges,      IBM software makes a smarter planet a reality. For instance,
a new set of needs has emerged. Organizations are looking to       IBM software enables smarter healthcare by identifying more
optimize consumption and operations, to get work done in the       successful outcomes for patients. A major health insurance
best and smartest way and to recognize problems in advance, so     company is creating a first-of-its-kind healthcare data
they can be proactive rather than reactive.                        aggregation system, covering 79 million enrollees, to provide
                                                                   information on how people receive treatment for everything
                                                                   from a sore foot to an ailing heart. This yields insights that
                                                                   empower companies to develop employee healthcare plans that
We need smarter software to address our needs                      provide the highest-quality care at the best value.
for optimizing consumption and operations,
accessing expertise and recognizing problems
in advance, to fulfill the opportunities of a
smarter planet.
4    Smarter Software for a Smarter Planet




IBM software is used in companies of every size. In the midsize       •	   Expertise can be accessed from anywhere computers can be
marketplace, IBM software enables many solutions, often with               connected. Medical doctors can examine X-rays, magnetic
the help of IBM Business Partners.                                         resonance imaging (MRI) scans and other diagnostic reports
                                                                           while located far from the patient, providing better medical
•	   A midsize food manufacturer in the United Kingdom worked              care at a distance.
     with an IBM Business Partner, gaining real-time insight into     •	   IBM software can recognize problems in advance. In a school
     its supply-line maintenance processes to address potential            district, a system of integrating all student information into a
     problems before they arise, helping production lines run              single, reliable source will enable teachers to address and
     seamlessly and efficiently—and ultimately delivering greater          resolve issues before they escalate, helping steer students on
     operational control.                                                  the right path and reduce dropout rates.
•	   An IBM Business Partner (Banks-Hill Systems) helped a
     growing Canadian trucking company (Rosenau Transport,            How IBM software helps you
     Ltd.) improve its supply chain by saving fuel, reducing delays   Whether you are facing information overload or you need to
     and planning proactively based on up-to-the-minute knowledge     improve the value of your products and services, IBM software
     of delivery times and vehicle information.                       can help you meet these challenges. IBM is, of course, expert
•	   A hospital supply company (GSMS) increased consumer              in understanding customer challenges, relating them to needs
     safety through reductions in drug counterfeiting and faster      and addressing them as part of a software solution.
     product recalls, and it achieved end-to-end transparency of
     the entire pharmaceutical drug distribution chain. IBM and       For each need, there is an appropriate way of using smarter
     an IBM Business Partner (Direct Systems Support) drove           software to craft a solution. Think of IBM software as being
     this success.                                                    intelligent, automated, designed for self-service and proactive.
                                                                      This allows solutions built on this software to collect volumes
IBM software is changing the way we live.                             of data, turn them into insights and enable business processes
                                                                      to change to take advantage of this new information.
•	   People are consuming only what they need when they need it.
     Smart meters powered by IBM software can help businesses
     and households monitor and optimize their use of energy,
     providing information on energy usage and differential costs
     by peak usage periods.
•	   Travelers can change their plans, and railroads and airplanes
     can change their schedules and routes to optimize their use of
     resources, reduce costs and plan new schedules and routes to
     reduce future congestion.
IBM Software   5




What you need                    What IBM software can do
Transform information            •	 Integrate and improve the quality and accessibility of data and content
into insight                     •	 Apply analytics to optimize decisions
                                 •	 Improve accuracy of predicting opportunities, threats and risks

Drive business integration and   •	 React faster to changes in marketplace conditions
optimization                     •	 Create and enable a flexible and dynamic IT infrastructure
                                 •	 Create and support more efficient and adaptive business processes
                                 •	 Provide customer-centric shopping across all channels
                                 •	 Create highly relevant, interactive dialogs with customers

Connect and collaborate          •	 Maximize opportunities to expand processes and capabilities globally
                                 •	 Increase responsiveness to partners, customers and suppliers
                                 •	 Improve supply chain efficiencies
                                 •	 Increase customer, employee and partner retention and satisfaction
                                 •	 Improve employee productivity and decision-making

Enable product and service       •	 Improve investment value of new products, services and capabilities
innovation                       •	 Help ensure that the company has the skills, technology or both to build
                                    smart solutions and help ensure delivery of business services
                                 •	 Reduce cost and risk across the product and application life cycle
                                 •	 Enhance the service experience delivered to clients and citizens
                                 •	 Integrate service strategy, service design and service operations
                                 •	 Manage service delivery across converged IT and enterprise operational
                                    infrastructures

Optimize the impact of business •	 Improve return on assets through enhanced utilization and extended life
infrastructures and services    •	 Create and manage a dynamic infrastructure through convergence of
                                   enterprise operations and IT operations
                                •	 Improve IT through integration of IT application development and IT
                                   operations
                                •	 Automate IT operations processes to reduce cost and to meet policy and
                                   contractual service obligations

Manage risk, security            •	 Manage the risks associated with enterprises and infrastructures
and compliance                   •	 Protect privacy of data, including employee and customer information
                                 •	 Help ensure effective and efficient security threat management
                                 •	 Improve IT-related resiliency and disaster recovery plans
6   Smarter Software for a Smarter Planet




IBM delivers software that helps its clients build the capabilities   build solutions from existing frameworks and software piece
required to transform their industries. IBM provides a complete       parts, with more components being added to its libraries every
set of capabilities to support smarter planet solutions, based on     month.
its investments in technology and expertise. This allows IBM to



Capabilities to support transformation
•	 Application Infrastructure                   •	 Connectivity and Integration             •	 Network and Service Assurance
•	 Application Lifecycle Management             •	 Data Management                          •	 Security
•	 Asset Management                             •	 Data Warehousing                         •	 Social Business Application
                                                                                               Development
•	 Business Analytics                           •	 Design, and Development, and
                                                   Deployment                               •	 Social Collaboration
•	 Business Planning and Alignment
                                                •	 Enterprise Content Management            •	 Storage Management
•	 Business Process Management
                                                •	 Enterprise Marketing Management          •	 Systems Management
•	 Business Service Management
                                                •	 Enterprise Modernization                 •	 Unified Communications
•	 Cloud and Virtualization
   Management                                   •	 Information Governance                   •	 Web Experience
•	 Commerce                                     •	 Information Integration and
                                                   Federation
•	 Complex and Embedded Systems
IBM Software    7




Why choose IBM?                                                       Ready for work
IBM has 50 years of experience in delivering software. What sets      IBM has what it needs to build solutions and is ready to
this software apart? It’s fueled by expertise, built for change and   implement. Important building blocks let IBM get right to
ready for work. Let’s explore that a little.                          work. They include proven, industrial-strength tools and
                                                                      products that are ready to scale to suit enterprise needs. IBM is
Fueled by expertise                                                   dedicated to solving clients’ challenges.
IBM has expertise in both software and business, and understands
how these factors connect and how to get real and measurable          IBM supports its software focus with 60 laboratories worldwide,
results. IBM also has the advantage of years of experience in         practicing agile development, and provides support services to
building hardware and electronics, accessible through its Systems     millions of end-users. And behind it is a robust IBM Business
and Technology Group, and has all kinds of consulting and             Partner ecosystem, providing customer services and support,
services expertise in its General Business Services and Global        and its own catalog of smarter software solutions, based on both
Technologies Services units.                                          horizontal and vertical market sector expertise.

Built for change                                                      How to further explore Smarter Planet
All of IBM’s products are built for change. That means they are
                                                                      and IBM software
open, easily integrated (with one another and with other products
                                                                      Only IBM can offer your organization smarter software for a
the customer may already employ) and flexible. This lets IBM
                                                                      smarter planet, providing solutions and expertise derived
help clients in anticipating and leading change—in the
                                                                      from real customer engagements in all industries. Contact us
marketplace, in the economy and in their own businesses.
                                                                      at ibm.com/software to start the conversation and move your
                                                                      organization toward being smarter.
IBM is very active in creating, acquiring and integrating
products. It has also contributed to over 150 open-source
projects and has filed for 300 service-oriented architecture
patents. IBM Software Group has made over 50 acquisitions
since the year 2000.
© Copyright IBM Corporation 2011

               IBM Software Group
               One Rogers Street
               Cambridge, MA 02142
               U.S.A.

               Produced in the United States of America
               April 2011
               All Rights Reserved

               IBM, the IBM logo, ibm.com, and Smarter Planet are trademarks of
               International Business Machines Corp., registered in many jurisdictions
               worldwide. Other product and service names might be trademarks of IBM
               or other companies. A current list of IBM trademarks is available on the
               Web at “Copyright and trademark information” at ibm.com/legal/
               copytrade.shtm

               References in this publication to IBM products or services do not imply
               that IBM intends to make them available in all countries in which IBM
               operates.

               The information contained in this documentation is provided for
               informational purposes only. While efforts were made to verify the
               completeness and accuracy of the information contained in this
               documentation, it is provided “as is” without warranty of any kind, express
               or implied. In addition, this information is based on IBM’s current product
               plans and strategy, which are subject to change by IBM without notice.
               IBM shall not be responsible for any damages arising out of the use of, or
               otherwise related to, this documentation or any other documentation.
               Nothing contained in this documentation is intended to, nor shall have the
               effect of, creating any warranties or representations from IBM (or its
               suppliers or licensors), or altering the terms and conditions of the applicable
               license agreement governing the use of IBM software.

               IBM customers are responsible for ensuring their own compliance with
               legal requirements. It is the customer’s sole responsibility to obtain advice
               of competent legal counsel as to the identification and interpretation of any
               relevant laws and regulatory requirements that may affect the customer’s
               business and any actions the customer may need to take to comply with
               such laws.

               Any material included in this document with regard to third parties is based
               on information obtained from such parties. No effort has been made to
               independently verify the accuracy of the information. This document does
               not constitute an expressed or implied recommendation or endorsement by
               IBM of any third-party product or service.



                        Please Recycle




IBM Software                                                          SWB14023-USEN-01

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Ibm software brochure

  • 1. IBM Software Smarter Software for a Smarter Planet Fueled by expertise. Built for change. Ready for work.
  • 2. 2 Smarter Software for a Smarter Planet Summary As the world’s largest provider of enterprise software, IBM offers a software portfolio which is both broad and deep in its capabilities. But what’s truly interesting about IBM is not the size of its portfolio or even its reputation for high-quality, reliable software. What sets IBM apart is its expertise in every facet of today’s business environment. IBM is uniquely able to build solutions across a broad array of software capabilities and industries. IBM does this through its dedication to software that changes Smarter Software for a Smarter Planet the way the world works. IBM software is completely IBM is leading a conversation in the marketplace about how integrated with its hardware and services offerings, giving our world is becoming smarter, and software is at the very customers better performance and the ability to choose from heart of this change. many options. Intelligence is being infused into the systems and processes that Behind this software is something unique to IBM—a team of make the world work—into things that few would recognize as more than 100,000 business experts backed by an extensive computers: cars, appliances, roadways, power grids, clothes, network of IBM Business Partners with industry expertise. even natural systems such as agriculture and waterways. As a result, there is an opportunity for leaders in business, government and civil society around the world to capture the potential of smarter systems to achieve economic growth, near-term efficiency, sustainable development and societal progress.
  • 3. IBM Software 3 Smarter systems and processes not only collect huge volumes of Because every business employs software in every facet of its data, but also address complexity by monitoring, connecting operations, we need smarter software to address these needs and analyzing that data, revealing compelling insights and and to fulfill the opportunities of a smarter planet. Software is pointing to innovative new ways to manage them. Examples of the engine that drives the monitoring and analysis of massive a smarter planet in action include responsive power grids, water amounts of data in real or near real time. Software can extract management systems, traffic congestion solutions and greener actionable information from data, letting organizations that buildings. employ it make better decisions and avoid costly errors. In a world where increasing complexity brings new challenges, IBM software makes a smarter planet a reality. For instance, a new set of needs has emerged. Organizations are looking to IBM software enables smarter healthcare by identifying more optimize consumption and operations, to get work done in the successful outcomes for patients. A major health insurance best and smartest way and to recognize problems in advance, so company is creating a first-of-its-kind healthcare data they can be proactive rather than reactive. aggregation system, covering 79 million enrollees, to provide information on how people receive treatment for everything from a sore foot to an ailing heart. This yields insights that empower companies to develop employee healthcare plans that We need smarter software to address our needs provide the highest-quality care at the best value. for optimizing consumption and operations, accessing expertise and recognizing problems in advance, to fulfill the opportunities of a smarter planet.
  • 4. 4 Smarter Software for a Smarter Planet IBM software is used in companies of every size. In the midsize • Expertise can be accessed from anywhere computers can be marketplace, IBM software enables many solutions, often with connected. Medical doctors can examine X-rays, magnetic the help of IBM Business Partners. resonance imaging (MRI) scans and other diagnostic reports while located far from the patient, providing better medical • A midsize food manufacturer in the United Kingdom worked care at a distance. with an IBM Business Partner, gaining real-time insight into • IBM software can recognize problems in advance. In a school its supply-line maintenance processes to address potential district, a system of integrating all student information into a problems before they arise, helping production lines run single, reliable source will enable teachers to address and seamlessly and efficiently—and ultimately delivering greater resolve issues before they escalate, helping steer students on operational control. the right path and reduce dropout rates. • An IBM Business Partner (Banks-Hill Systems) helped a growing Canadian trucking company (Rosenau Transport, How IBM software helps you Ltd.) improve its supply chain by saving fuel, reducing delays Whether you are facing information overload or you need to and planning proactively based on up-to-the-minute knowledge improve the value of your products and services, IBM software of delivery times and vehicle information. can help you meet these challenges. IBM is, of course, expert • A hospital supply company (GSMS) increased consumer in understanding customer challenges, relating them to needs safety through reductions in drug counterfeiting and faster and addressing them as part of a software solution. product recalls, and it achieved end-to-end transparency of the entire pharmaceutical drug distribution chain. IBM and For each need, there is an appropriate way of using smarter an IBM Business Partner (Direct Systems Support) drove software to craft a solution. Think of IBM software as being this success. intelligent, automated, designed for self-service and proactive. This allows solutions built on this software to collect volumes IBM software is changing the way we live. of data, turn them into insights and enable business processes to change to take advantage of this new information. • People are consuming only what they need when they need it. Smart meters powered by IBM software can help businesses and households monitor and optimize their use of energy, providing information on energy usage and differential costs by peak usage periods. • Travelers can change their plans, and railroads and airplanes can change their schedules and routes to optimize their use of resources, reduce costs and plan new schedules and routes to reduce future congestion.
  • 5. IBM Software 5 What you need What IBM software can do Transform information • Integrate and improve the quality and accessibility of data and content into insight • Apply analytics to optimize decisions • Improve accuracy of predicting opportunities, threats and risks Drive business integration and • React faster to changes in marketplace conditions optimization • Create and enable a flexible and dynamic IT infrastructure • Create and support more efficient and adaptive business processes • Provide customer-centric shopping across all channels • Create highly relevant, interactive dialogs with customers Connect and collaborate • Maximize opportunities to expand processes and capabilities globally • Increase responsiveness to partners, customers and suppliers • Improve supply chain efficiencies • Increase customer, employee and partner retention and satisfaction • Improve employee productivity and decision-making Enable product and service • Improve investment value of new products, services and capabilities innovation • Help ensure that the company has the skills, technology or both to build smart solutions and help ensure delivery of business services • Reduce cost and risk across the product and application life cycle • Enhance the service experience delivered to clients and citizens • Integrate service strategy, service design and service operations • Manage service delivery across converged IT and enterprise operational infrastructures Optimize the impact of business • Improve return on assets through enhanced utilization and extended life infrastructures and services • Create and manage a dynamic infrastructure through convergence of enterprise operations and IT operations • Improve IT through integration of IT application development and IT operations • Automate IT operations processes to reduce cost and to meet policy and contractual service obligations Manage risk, security • Manage the risks associated with enterprises and infrastructures and compliance • Protect privacy of data, including employee and customer information • Help ensure effective and efficient security threat management • Improve IT-related resiliency and disaster recovery plans
  • 6. 6 Smarter Software for a Smarter Planet IBM delivers software that helps its clients build the capabilities build solutions from existing frameworks and software piece required to transform their industries. IBM provides a complete parts, with more components being added to its libraries every set of capabilities to support smarter planet solutions, based on month. its investments in technology and expertise. This allows IBM to Capabilities to support transformation • Application Infrastructure • Connectivity and Integration • Network and Service Assurance • Application Lifecycle Management • Data Management • Security • Asset Management • Data Warehousing • Social Business Application Development • Business Analytics • Design, and Development, and Deployment • Social Collaboration • Business Planning and Alignment • Enterprise Content Management • Storage Management • Business Process Management • Enterprise Marketing Management • Systems Management • Business Service Management • Enterprise Modernization • Unified Communications • Cloud and Virtualization Management • Information Governance • Web Experience • Commerce • Information Integration and Federation • Complex and Embedded Systems
  • 7. IBM Software 7 Why choose IBM? Ready for work IBM has 50 years of experience in delivering software. What sets IBM has what it needs to build solutions and is ready to this software apart? It’s fueled by expertise, built for change and implement. Important building blocks let IBM get right to ready for work. Let’s explore that a little. work. They include proven, industrial-strength tools and products that are ready to scale to suit enterprise needs. IBM is Fueled by expertise dedicated to solving clients’ challenges. IBM has expertise in both software and business, and understands how these factors connect and how to get real and measurable IBM supports its software focus with 60 laboratories worldwide, results. IBM also has the advantage of years of experience in practicing agile development, and provides support services to building hardware and electronics, accessible through its Systems millions of end-users. And behind it is a robust IBM Business and Technology Group, and has all kinds of consulting and Partner ecosystem, providing customer services and support, services expertise in its General Business Services and Global and its own catalog of smarter software solutions, based on both Technologies Services units. horizontal and vertical market sector expertise. Built for change How to further explore Smarter Planet All of IBM’s products are built for change. That means they are and IBM software open, easily integrated (with one another and with other products Only IBM can offer your organization smarter software for a the customer may already employ) and flexible. This lets IBM smarter planet, providing solutions and expertise derived help clients in anticipating and leading change—in the from real customer engagements in all industries. Contact us marketplace, in the economy and in their own businesses. at ibm.com/software to start the conversation and move your organization toward being smarter. IBM is very active in creating, acquiring and integrating products. It has also contributed to over 150 open-source projects and has filed for 300 service-oriented architecture patents. IBM Software Group has made over 50 acquisitions since the year 2000.
  • 8. © Copyright IBM Corporation 2011 IBM Software Group One Rogers Street Cambridge, MA 02142 U.S.A. Produced in the United States of America April 2011 All Rights Reserved IBM, the IBM logo, ibm.com, and Smarter Planet are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/ copytrade.shtm References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. The information contained in this documentation is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this documentation, it is provided “as is” without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this documentation or any other documentation. Nothing contained in this documentation is intended to, nor shall have the effect of, creating any warranties or representations from IBM (or its suppliers or licensors), or altering the terms and conditions of the applicable license agreement governing the use of IBM software. IBM customers are responsible for ensuring their own compliance with legal requirements. It is the customer’s sole responsibility to obtain advice of competent legal counsel as to the identification and interpretation of any relevant laws and regulatory requirements that may affect the customer’s business and any actions the customer may need to take to comply with such laws. Any material included in this document with regard to third parties is based on information obtained from such parties. No effort has been made to independently verify the accuracy of the information. This document does not constitute an expressed or implied recommendation or endorsement by IBM of any third-party product or service. Please Recycle IBM Software SWB14023-USEN-01