The document outlines IBM's Q4 media plan across various layers including print, online, agenda items, and competitive offerings. The plan details banners, pre-rolls, case studies, and campaigns targeting sustainability, commerce, cities, and mid-market/express customers across industries like marine, airports, and storage.

1. Q4 Media Overview
© 2011 IBM Corporation

2. Q4 Media Overview
Layer Print Online
Sustainability TheSmarterCity Experience
Agenda Smarter Commerce City within a City banner pre rolls
Cloud CMO Study
Smarter City V2 Cloud Banners
Data Security CMO Mobile
CMO Study
Marine Max Marine Max LP
Make The Case E Meter Marine Max Banner
Amsterdam Airport E Meter LP
Amsterdam Airport LP
DB2 Wave 2 Competitive Online Ads
Competitive Netezza Wave 2
System Z
Web sphere
Smart Cloud Enterprise Smart Cloud Banners + LP
Mid Market Smarter Cloud Managed Banners +LP’s
Smart CloudManagedBackup
Vulnerability Management Banners+ LP’s
Vulnerability Management Lotus Live Banners + LP’s
Lotus Live
Storewize
System x Intel System X Banners + LP’s
Express Seller Storage campaign (Coming in
Nov)
© 2011 IBM Corporation

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Marine Max Online Banner

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