Unleash inovation with smarter computing. Turn opportunities into outcome.

1. Rod Adkins
Senior Vice President
IBM Systems & Technology Group
IBM Integrated Supply Chain

2. Unleashing Innovation
with Smarter Computing

3. Agenda
 Succeeding with Smarter Computing
 Systems design matters
 IBM’s Smarter Computing Journey

4. Five Mega-trends Are Accelerating the New Era of IT
Business advantages created through data and analytics
The rapid adoption of cloud computing
Increased focus on security
Consolidation and integration of IT infrastructure
Emergence of social and mobile

5. This New Era Creates Challenges for Business Leaders and CIOs
How to gain insight from data and use it
for competitive advantage?
How to secure information that is critical
to your business and your customers?
48% increase in digital content
created from 2011 to 2012
60,000 daily IT infrastructure
attacks on average
Only 1 in 5 businesses can allocate
the majority of IT spending on innovation
Is your IT infrastructure ready?
How to shift investment from IT maintenance
to innovation and new services?
Sources: IBM, Data Center Operational Efficiency Best Practices, April 2012; IDC Predictions 2012; IBM X-Force Research

6. The Right IT Infrastructure Can Enable Your Success in this New Era
Deliver more actionable insights
by unlocking the value of data
Reduce risk and protect your customers
by providing security of critical information
Improve efficiency and speed time
to market by managing IT as a cloud
Cloud Ready
Data Ready
Security Ready
Smarter Computing: Tomorrow Ready
60% of CIOs ranked cloud computing
as high priority in their plans
83% of CIOs ranked business
analytics as high priority in their plans
71% of CIOs identified security as
the top concern with adopting mobility
Sources: IBM CIO Studies

7. Agenda
 Succeeding with Smarter Computing
 Systems design matters
 IBM’s Smarter Computing Journey

8. A Comprehensive Portfolio of Systems
to Uniquely Address Your Evolving Needs
Smarter Computing:
Tomorrow Ready
System z
Secure cloud
for data
Power Systems
Engine for
faster insights
PureSystems
Integrated expertise
for improved economics
System x
Redefining
x86 innovation
IBM Software
and Services
Cloud
Ready Data
Ready
Security
Ready
System Storage
Smarter solutions
for big data and cloud

9. System z: The Secure Cloud for Data
Only commercial system
to achieve EAL5+
security certification
Process complex
queries up to 2,000
times faster
Operate virtual
servers for as low as
70 cents per day
50% greater capacity
to deliver more
consolidated workloads
25% better performance;
can process millions
of transactions per day
Crypto Express4S
for integrated
high-speed security
IBM zEnterprise EC12
Cloud
Ready
Data
Ready
Security
Ready
2X improvement in processing speed and
30% savings in energy consumption
All comparisons are versus previous generation IBM systems unless otherwise noted. Estimated results. Results will vary depending on customer environment.
Claims based on a customer experience with IBM zEnterprise and customer input to IBM's ROI Business Value Analysis tool
Claims refer to virtualized environment and additional cost per Linux server per day

10. Power Systems: The Engine for Faster Insights
Up to 90% cost
reduction in avoiding
vulnerabilities vs. x86
Up to 40% better
performance on
business analytics
Up to 60% savings
in time to deploy
new projects
Elastic Capacity-on-Demand
handles peaks in demand
at cost of public clouds
POWER7+ processor optimized
for analytics workloads
PowerSC and Trusted Surveyor
for real-time security alerts and
better compliance reporting
IBM Power 770, 780, 795
17% increase in revenue due to predictive analytics
that customize marketing and promotions
Cloud
Ready
Data
Ready
Security
Ready
All comparisons are versus previous generation IBM systems unless otherwise noted. Estimated results. Results will vary depending on customer environment.

11. System Storage: Smarter Solutions for Big Data and Cloud
Encrypt 100% of data with
high performance on
disk, tape, or virtual tape
Smart data placement
for up to 2X+ increased
application performance
Up to 5X more usable
capacity with same
performance quality
Real-time Compression
to reduce storage space
requirements for active data
Easy Tier for intelligent
placement of data
Tivoli Key Lifecycle Manager
to simplify and centralize
encryption key management
IBM DS8870
IBM Storwize
V7000 Unified
3.5X increase in available storage capacity and
70% savings in cost-per-terabyte
Cloud
Ready
Data
Ready
Security
Ready
All comparisons are versus previous generation IBM systems unless otherwise noted. Estimated results. Results will vary depending on customer environment.
Source: Storage Performance Council, April 2010, DS8700 with Easy Tier. Compression refers to Storwize and stand alone appliances.

12. PureSystems: Integrated Expertise for Improved Economics
Zero security setup time
to help achieve enterprise
risk reduction
Up to 50% latency
improvement for faster
application performance
From days to as little as
minutes for workload
deployments
Built-in IBM SmartCloud
technology for flexible
Cloud deployment options
Integrated ‘scale-in’
networking technology
Flex System Manager quickly
deploys secure, integrated
virtual environments
IBM PureFlex System
“PureFlex’s integrated system enabled us to
reduce the set-up time by more than half.”
Cloud
Ready
Data
Ready
Security
Ready
All comparisons are versus previous generation IBM systems unless otherwise noted.
Estimated results. Results will vary depending on customer environment. Claims are for PureFlex system only.

13. System x: Redefining x86 Innovation
Security encryption
at rest and in flight
Faster application
performance at up to 24%
less cost vs. competitor
Increase server utilization
to above 90% vs. industry
average of 10-15%
IBM MAX5 adds memory
without adding
to server sprawl
Exclusive IBM eXFlash SSD
technology for high speed I/O
to run analytics workloads
Self-encrypting HDDs
for security compliance
IBM x3850 X5
12X improvement in time to process responses;
97% increase in transactions processed
Cloud
Ready
Data
Ready
Security
Ready
All comparisons are versus previous generation IBM systems unless otherwise noted. Estimated results. Results will vary depending on customer environment.
Claims refer to virtualized environment.

14. Agenda
 Succeeding with Smarter Computing
 Systems design matters
 IBM’s Smarter Computing Journey

15. IBM’s Own Smarter Computing Journey
All claims based on internal estimates from IBM.

16. The IT infrastructure that Enables a Smarter Planet
…to comply, reduce risk,
and protect
…to deliver more
actionable insight
…to speed time to market
and improve efficiency
Cloud
Ready
Data
Ready
Security
Ready