Read about Computer Gross Italia S.p.A.which is an IBM Premier Business Partner, is a distributor of hardware, software and networking solutions, including IBM solutions, to resellers within the Italian market. To know more about Pure systems, visit http://ibm.co/J7Zb1v. Visit http://on.fb.me/LT4gdu to 'Like' the official Facebook page of IBM India Smarter Computing.

1. Smarter Computing
Computer Gross Italia
S.p.A. expects savings,
faster deployment
With IBM PureSystems solution, company anticipates
50 percent reduction in IT administration costs
Computer Gross Italia S.p.A., an IBM Premier Business Partner, is a
Overview distributor of hardware, software and networking solutions, including
IBM solutions, to resellers within the Italian market. Headquartered in
The need
Empoli, Italy, the company employs approximately 350 people.
Computer Gross Italia S.p.A. needed a
simplified IT solution that would provide
faster time to market, improve efficiency Faster deployment and cost savings through
in its data center, reduce costs and offer
cloud computing. simplification and cloud computing
Customers desire advanced IT systems but often don’t want to spend
The solution
time, money or management establishing and maintaining their IT
The company implemented
IBM® PureFlex™ System technology, infrastructure. They prefer to focus on the core values of their business.
a solution from the IBM PureSystems™ To ensure they remain at the forefront of the latest technologies, today’s
family, to design its data center customers seek cloud-based solutions and Infrastructure as a Service
infrastructure.
(IaaS) options. Resellers and independent service vendors (ISVs) want to
The benefit satisfy their customers and stay competitive, but they often don’t have the
Simplified systems and consolidated necessary infrastructure to provide cloud computing. Therefore, they
components create a single point of
management that Computer Gross
turn to distributors and ask for these services.
expects to reduce administration costs
by 50 percent and speed deployment To secure an advantage in Italy’s changing IT market, Computer Gross
by 50 percent.
needed a simplified IT solution that would provide faster time to market,
reduce costs and improve efficiency in its data center.

2. Smarter Computing
To better serve its resellers and their customers, Computer Gross needed
to offer state-of-the-art cloud computing capabilities, including IaaS, to
“All its components are its resellers so customers could improve their IT environments and run
designed to work together stronger businesses. Satisfied customers would mean successful business
for resellers and an increase in sales for Computer Gross.
in synergy, so it’s really
important. It’s what Integrated IBM PureSystems solution is
IBM called ‘integration designed for cloud computing
by design.’ The Flex Computer Gross learned about the IBM PureSystems family in early
2012, and its technical team immediately understood the potential impact
System Manager is the of this new cloud-ready solution. By the end of July 2012, the company
single point from which implemented and used IBM PureFlex System technology to design its
data center infrastructure.
we can manage all the
environments.” Computer Gross was impressed with the level of choice that came with
PureFlex System technology. The company was able to customize its
—Luca Parelli, IBM Power PureFlex specialist, PureFlex System solution, choosing the platform, storage and individual
Computer Gross Italia S.p.A. components. Because PureSystems offerings are designed for cloud
computing, Computer Gross can work directly with resellers to create a
cloud environment for customers.
The PureFlex System solution consolidates all components, storage and
system expertise inside one box, and Luca Parelli, IBM Power PureFlex
specialist for Computer Gross, explains how this simplification is useful
when approaching the IT market: “All its components are designed to
work together in synergy, so it’s really important. It’s what IBM called
‘integration by design.’ The Flex System Manager is the single point
from which we can manage all the environments.” IBM Flex System
Manager™ technology provides a single pane of glass to seamlessly
manage the entire infrastructure, allowing the product to run more
efficiently.
Smarter Computing: The IT Infrastructure of a Smarter Planet
With the implementation of IBM PureFlex System technology, Computer Gross achieves increased simplification, improved
efficiency, additional cost savings and faster time to market. As a result of streamlined management and the ability to efficiently
allocate technical resources, Computer Gross anticipates a 50 percent decrease in administration costs, and the organization expects
to speed time to market by 50 percent. The company can pass these benefits onto its resellers and their customers, providing them
with access to security-rich, cloud-ready solutions, including IaaS. Customers can use this advanced and efficient IT infrastructure
to innovate their business processes.
2

3. Smarter Computing
Simplified management saves costs and speeds
Solution components time to market
PureFlex System technology provides numerous advantages and expected
• IBM® PureFlex™ System
• IBM Flex System Manager™ benefits, allowing Computer Gross to better serve its resellers and their
customers. Simplified systems and consolidated components create a
single point of management that allows the organization to allocate its
technical resources in a more efficient way. Because a smaller team can
“Resellers that want an spend less time managing a streamlined platform, Computer Gross
infrastructure in the anticipates a 50 percent reduction in administration costs. Further,
data center can choose simplified processes allow the company to speed time to market;
Computer Gross expects to reduce the time needed to deploy
a private cloud or applications and virtual machines by 50 percent.
Infrastructure as a
PureFlex System technology also helps Computer Gross gain a
Service. Some months competitive advantage. In fact, the organization expects to grow its
ago, we couldn’t sell business by 300 additional resellers and 4,000 to 5,000 more customers.
IaaS because we didn’t
With a cloud-ready solution from the PureSystems family, Computer
have the right product. Gross can offer cloud computing, including IaaS. Francesca Moriani,
Today, we can, thanks IBM business unit manager for Computer Gross, explains: “Resellers
that want an infrastructure in the data center can choose a private cloud
to PureFlex.” or Infrastructure as a Service. Some months ago, we couldn’t sell IaaS
because we didn’t have the right product. Today, we can, thanks to
—Francesca Moriani, IBM business unit
PureFlex.”
manager, Computer Gross Italia S.p.A.
Computer Gross can now approach the growing market of managed
service providers (MSPs), which often need a certified data center that is
security-rich and has cloud capabilities. This is a sizable advantage for
Computer Gross because there are no other distributors in the Italian
market who can provide these comprehensive offerings.
3

4. For more information
To learn more about IBM PureSystems offerings, please contact your
IBM marketing representative or IBM Business Partner, or visit the
following website: ibm.com/puresystems
To learn more about Computer Gross Italia S.p.A., visit: computergross.it
© Copyright IBM Corporation 2012
IBM Corporation
Software Group
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Produced in the United States of America
December 2012
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