Codorníu initially invited vendors to submit proposals based on a business continuity and recovery solution. The IBM team responded by suggesting that Codorníu would benefit from a full study of their IT landscape, and as a result proposed a full IT server migration and consolidation program, with an associated storage optimization project.

1. IBM Systems & Technology Group Consumer Products
Smarter Computing
Codorníu tastes the
benefits of the Cloud
With smarter computing from IBM
Codorníu is Spain’s leading sparkling wine producer, with additional
Overview vineyards in Argentina and Chile. The group has worldwide sales
offices, and this family-owned business continues to grow, based on its
The need reputation for quality.
Executives wanted to reduce business
risk by implementing a full backup and
recovery solution, securing precious SAP Recognizing the challenge
application data. Relying on a mix of HP servers and miscellaneous storage systems,
The solution the Codorníu IT team considered that the business was vulnerable to
Implemented a suite of IBM hardware systems outage or disaster. Data could only be backed up manually
and software designed to reduce IT as there was no centralized process, which imposed high workloads
complexity, introduce automated
business continuity and recovery services,
on IT staff. Introducing new services and applications was slow,
and cut the total cost of operation. requiring new physical servers to be purchased, configured and
deployed. The IT team wanted to reduce business risk by introducing
The benefit
a planned continuity and recovery service, reduce operational costs by
Reduced the number of servers by more
than 70 percent and cut the hardware introducing automation wherever possible, and increase business agility
footprint by 75 percent, from four with a more flexible, responsive IT infrastructure. Simultaneously, the
racks to just one. Automated systems Group directive was that IT expenses were planned to reduce by 20
management solutions have reduced
IT staff workload, freeing them for more percent annually.
productive tasks. Monthly costs have
been reduced by more than 20 percent
and are expected to be reduced further
Developing the solution
through higher consolidation and storage Codorníu initially invited vendors to submit proposals based on a
optimization. business continuity and recovery solution. The IBM team responded
by suggesting that Codorníu would benefit from a full study of their
IT landscape, and as a result proposed a full IT server migration and
consolidation program, with an associated storage optimization project.
The IBM team recommended that the Codorníu team move onwards
from managing and tuning servers and manual maintenance of backups
and storage, to managing an IT environment that would provide a
platform for flexible growth, while IBM management tools such as
IBM Systems Director and IBM Tivoli Storage Manager handled the
underlying hardware.

2. IBM Systems & Technology Group Consumer Products
Smarter Computing
To meet the specific need to reduce business risk, Codorníu
Designed for Data implemented high availability solutions based on IBM BladeCenter
• Codorníu has introduced standardized servers, powered by Intel, IBM POWER6 and POWER7 processors,
and automated procedures designed to and introduced storage virtualization provided by IBM N series
reduce business risk across its worldwide
operations, increasing security and gateways, consolidating existing storage into a more easily managed
improving its data governance and central pool.
improving its IT management and vision.
Tuned to the Task Codorníu’s core SAP applications run on the POWER7 processor-
• Reduced the number of servers by more based blades, and other line of business applications run on blades
that 70 percent through virtualization powered by Intel Xeon series processors. All storage is managed
on IBM BladeCenter servers powered through the IBM System Storage N series gateways, which consolidates
by Intel, IBM POWER6 and POWER7
processors, running workload on the multiple disk arrays into a single storage pool. IBM Tivoli Storage
platform best suited to the task. Codorníu Manager provides automated, policy-based backup, archive and
is now able to create, update and remove restore services, while IBM Systems Director delivers monitoring and
virtual environments as requested with
real flexibility, providing the business with
management services for easier IT service management.
easy tools to perform their tasks.
The previous infrastructure, which lacked a redundancy strategy and
Managed in the Cloud
relied on manual backup processes, was replaced with an integrated
• Codorníu has deployed advanced service
management capabilities based on IBM IBM solution delivering excellent data security and automated business
Tivoli Storage Manager and IBM Systems continuity and recovery.
Director, which mask the complexity of
underlying components and help the
company take the first steps towards a
The long-term vision for Codorníu is to partner with IBM, moving
Cloud computing environment. Codorníu towards a Cloud computing model, where service capacity and
is now evaluating what loads will be capability is more important than administration and server footprint.
initially served and provisioned in private
Using the new BladeCenter platform, Codorníu will be able to create
cloud.
new business services rapidly and easily, and monitor usage and cost on
Driving Innovation a service delivery model.
• The new flexible environment supports
Codorníu’s international growth strategy
by allowing the IT department to focus To get to a fully Cloud environment, Codorníu is embarking on
on improving business processes and a journey that is expected to take around two years, Codorníu is
developing new services. consolidating and virtualizing servers, and automating management and
administration services. These first steps allow the Codorníu IT team
to spend more time on solving business issues and considering how best
to take advantage of Cloud computing.
Enjoying the benefits
Codorníu has reduced the number of servers by more than 70
percent, and cut the physical server footprint from four to just one
rack. Energy consumption is drastically lower, by around 70 percent,
and the advanced automation capabilities of Tivoli Storage Manager
and IBM Systems Director help to reduce the costs of infrastructure
management, which are expected to fall by half.
Purchases were funded through IBM Global Financing, resulting in
lower monthly fees for IT services, in line with the cost reduction
target of 20 percent. Clarity on IT expenses makes it easier to
understand and analyze the total cost of ownership, in turn helping
Codorníu identify and eliminate inefficiencies.

3. IBM Systems & Technology Group Consumer Products
Smarter Computing
Jaume Mariné, CFO at Codorníu says, “With assistance from IBM,
the Codorníu IT department has moved from being a provider of
Solution Components
HP servers and storage to an innovator of business services. We now
Software have time to look for and research business solutions in areas such as
• IBM® Systems Director production and logistics, finding new ways to become more efficient.”
• IBM Tivoli® Storage Manager
Servers For more information
• IBM BladeCenter® To learn more about smarter computing from IBM and how we can
• IBM System Storage® N Series
gateways help you integrate, automate, protect and transform your IT, contact
your IBM sales representative or IBM business partner, or visit:
ibm.com/smartercomputing
“With assistance from
IBM, the Codorníu IT
department has moved
from being a provider
of HP servers and
storage to an innovator
of business services. We
now have time to look
for and research business
solutions in areas such as
production and logistics,
finding new ways to
become more efficient.”
— Jaume Mariné, CFO, Codorníu

4. © Copyright IBM Corporation 2011
IBM España S. A.
Santa Hortensia 26-28
28002 Madrid
Spain
Produced in Spain
June 2011
All Rights Reserved
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All customer examples cited represent how some customers have used IBM products
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