Presentation by Jamie Thomas, General Manager, Software Defined Systems, at IBM InterConnect 2013 http://ibm.com/interconnect

1. #IBMINTERCONNECT
IBM Cloud
Public. Private. Dynamic Hybrid.
Think it. Build it. Tap into it.
Jamie Thomas
GM, Software Defined
Systems
George Karidis
Chief Strategy Officer,
SoftLayer
Robert LeBlanc
SVP, Software
Middleware Group
Tom Rosamilia
SVP, Systems & Technology
Group and IBM Integrated
Supply Chain
Business Process
as a Service
Business Process
Solutions
Application Application Application Application Application
Software
as a Service
Platform
as a Service
Infrastructure
as a Service
External
Ecosystem
Industry Collaboration
Human
Resources
Big Data &
Analytics
Commerce Marketing
Development Big Data &
Analytics
Security Integration Mobile Social
Traditional
Workloads
Built using open standards
Compute Storage Networking
Built using open standards

2. Accelerate Application Design and
Deployment with Platform-as-a-Service
Jamie Thomas
GM, Software Defined Systems
© 2013 IBM Corporation

3. #IBMINTERCONNECT
Platform
as a Service
Infrastructure
as a Service
Business Process
as a Service
Software
as a Service
Business Process
Solutions
Application Application Application Application Application
External
Ecosystem
Industry Collaboration
Human
Resources
Big Data &
Analytics
Commerce Marketing
Development Big Data &
Analytics
Security Integration Mobile Social
Traditional
Workloads
Compute Storage Networking
Built using open standards
Smarter Commerce
Smarter Analytics
Smarter Cities
Smarter Workforce
Watson solutions
Software solutions
Middleware
solutions
SOFTLAYER
IBM SmartCloud
Enterprise +
IBM Cloud

4. #IBMINTERCONNECT
Nearly 50 Percent of IT Decision Makers See
the Importance of PaaS in Driving Innovation
Identified data management,
integration and analysis
as a highly valuable
differentiator of PaaS
Stated the ability to
integrate existing and
future capabilities is key
Valued leveraging the
human expertise of
external providers
IBM Center for Applied Insights, “Exploring the frontiers of cloud computing: Insights from Platform as a Service pioneers,” October 2012

5. #IBMINTERCONNECT
Transforming Business Outcomes
Requires a New Type of System
how we engage, make decisions and workour IT infrastructure, data and processes
Knowledge Sharing
Engagement Models
Anywhere, Anytime
Secure Data
Dynamic Infrastructure
On-demand Self-service Drives Investment
Drives Need

6. #IBMINTERCONNECT
With Customer Customer Preferences Data To Generate
Right Enticement
Seamless Experience For
Customer To Purchase
Data
Storage
Reservation
System
Social
Sentiment
Geo Location &
Push Notification Fraud
Detection
Analytics &
A/B Testing
System Of Engagement: Hotel Booking Application

7. #IBMINTERCONNECT
 Composition Environment
for new Systems of
Engagement Cloud Apps
 API Management for
Public & Private Services
 Open Service Ecosystem
& Marketplace
 Connects to Systems of
Record
Platform-as-a-Service
Integration
Business Logic
Data
SDKs
Analytics
Security
API Management
API Marketplace
PaaS Enables Rapid Service Composition of New Cloud
Applications

8. #IBMINTERCONNECT
IBM PaaS: Composable Service Environment to Accelerate
Developer Productivity
 Increased Business Agility
and Speed
 Reduced Cost of
Application Development
 Based on Open Standards
 Integrated Dev/Ops

9. #IBMINTERCONNECT
Bringing Together Capabilities to Provide a Rich Ecosystem
IBM
Capabilities
Open source
Built on OPEN Cloud Foundry Standards
Business
Partners
ISVs

10. #IBMINTERCONNECT
New things customers can do on SoftLayer
 Application Patterns - Easily deploy application patterns, while
streamlining DevOps for agile development
 JazzHub - Collaboratively develop and manage the lifecycle of
mobile and cloud applications natively
 UrbanCode - Rapidly deliver software – development, test and
production
New rapid, on-premise PaaS deployments
 PureApplication System - Low-cost entry point for ready-to-go
private cloud
 Power Systems Solution Edition for Service Providers - Pre-
configured cloud solution with OpenStack support
Platform
as a Service
Composable and integrated application development platform
Development Big Data &
Analytics
Security Integration Mobile Social
Traditional
Workloads
Built using open standards
Delivering the Most Flexible Cloud Solutions for
Building, Integrating and Securing Cloud Applications

11. #IBMINTERCONNECT
IBM Has a Complete Set of Cloud Capabilities
Strategize how to
use cloud to drive
savings and revenue
growth.
Build and run your
private or hybrid
cloud.
Utilize Cloud
services delivered
from IBM
SmartCloud.
IBM’s end-to-end cloud portfolio

12. #IBMINTERCONNECT
Public. Private. Dynamic Hybrid.
Think it. Build it. Tap into it.
Jamie Thomas
GM, Software Defined
Systems
George Karidis
Chief Strategy Officer,
SoftLayer
Robert LeBlanc
SVP, Software
Middleware Group
Tom Rosamilia
SVP, Systems & Technology
Group and IBM Integrated
Supply Chain
Business Process
as a Service
Business Process
Solutions
Application Application Application Application Application
Software
as a Service
Platform
as a Service
Infrastructure
as a Service
External
Ecosystem
Industry Collaboration
Human
Resources
Big Data &
Analytics
Commerce Marketing
Development Big Data &
Analytics
Security Integration Mobile Social
Traditional
Workloads
Built using open standards
Compute Storage Networking
Built using open standards
IBM Cloud