Social Business @ IBM is includes how we (IBM'ers) are using various Social Tools in the way we communicate, work, collaborate, innovate, and listen. In May 2011 more than 250 Danish IBM'ers participated in the first townhall presentations, focused on the Social Enablement and Engagement part -- how specifically the IBM'ers can use Social Media external. IBM is encouraging all IBM'ers to get involved and using Social Media as one of their communication channels. And to support this, IBM'ers around the world have helped creating some simple guidelines, which are valuable for any organization thinking about how to approach this new (well, almost old now...) medium. Available here: http://www.ibm.com/blogs/zz/en/guidelines.html

1. Social Business @ IBM Denmark May 2011 Claudio Christensen Christian C Carlsson www.twitter.com/claudio_ibm twitter.com/chris_carlsson Director, Marketing and Communications Digital Marketing Strategist IBM Denmark IBM Denmark

4. The IBM Social Business Strategy is there to… … catalog IBMers’ expertise , manage access to them and optimize their interactions with our constituents. By fully enabling the digital IBMer , we can systematically manage the way these social interactions connect with all relevant parts of IBM, including the Demand System – and perform all of these tasks at massive scale.

5. Why so important

7. Why so important: Go where our customers and prospects go

8. Why so important: The IBM Brand is experienced through the IBM’er – off line as well as online! Source: BrandZ Global Top 100, Millward Brown Optimor, http://www.millwardbrown.com/BrandZ/Default.aspx

9. Why so important: Journalists, PR, Media, Communications Source: http://www.journalism.co.uk/news/journalists-increasingly-using-social-media-as-news-source-finds-study/s2/a544193/

10. Why so important: Trust and Credibility

11. Why so important: You; its about your career; Personal Branding

12. We’re great at Social Business internally

13. And we’re getting there externally as well

16. There are several ways of Participation and Engagement (You’re probably at all steps at the same time) Listening Sharing Publishing

17. How to go about

18. The first step is not choosing what cool tool(s) to use…

20. Define your presence 2/3 “ A successful social presence reflects your unique attributes. Building a successful social presence begins with knowing what differentiates you from your peers. “ From Social Enablement, go to: bit.ly/sedk Example: Visualize & Explaining concepts Example: Architecture & Drawing Example: PMP Agile Outsourcing

21. Define your presence 3/3 From Social Enablement, go to: bit.ly/sedk Create your “Digital Elevator Pitch”:

22. So, when you…. Know what you want to achieve (goals) Know what differentiates you from the ‘others’ Know your Digital Elevator pitch X X X … THEN you can start to look at what tools and communication platforms to use.

23. The Social Media Landscape has zillion of tools and sites... Check out http://www.go2web20.net/ for a collection of Social Media Tools.

24. … but we will focus on the following for now:

25. What could you use

27. Good to know: link Twitter with LinkedIn

28. Good to know: Use as sign-in for many web sites and applications

29. Twitter example: Social Search helps in Listening A

32. Good to know: SlideShare and PDF’s

33. Good to know: embed SlideShare

36. Example: start by building your network and improve your search rank

37. Example, using Groups for sharing, questions, answers, events, networking, etc…

39. Example: File Sharing example Group files in Collections Public or Private Instant feedback on downloads

40. Example: using blogs to update ibm.com Embedded blog

41. Example: Internal example – looking for the expert

43. Call to action Schedule 1.5 hour in your calendar (no Sametime, no phone, no e-mail, no sunshine) Go through the Social Enablement phase 1 (Define your presence) and create your Digital Elevator Pitch at bit.ly/sedk Discuss with a colleague or friend what tools or communication platforms you could use or Get online coaching by the Danish Digital Team at bit.ly/sbidk_coaching

44. The End (of this presentation, the beginning of something new) Claudio Christensen Christian C Carlsson www.twitter.com/claudio_ibm twitter.com/chris_carlsson Director, Marketing and Communications Digital Marketing Strategist IBM Denmark IBM Denmark