1. © 2013 IBM Corporation
Welcome and introduction
to the conference
Peter Ellegaard
Country Manager Cloud & Smart Infrastructure Denmark (Tivoli)
May 28th 2013
Lokomotivværkstedet Copenhagen

2. 1
The Venue
Lokomotivværkstedet
 +100 years old listed building
 Danish railway history
 Lokomotiv maintenance
 9.000 m2
One of few possible places
 Nordic event
 More than 500 attendees
 5 tracks
 Exhibition hall
 Dinner / Lasse Rimmer
 1:1 meetings
 4 User Group meetings
New experience
 Virtual space division
 Headphones needed
 Leave headphones on chair

3. 2
Cloud & Smarter Infrastructure (Tivoli)
Tivoli®

4. 3
Visibility
Control
Automation
to see and understand
your business in real time
to transform and adapt
while limiting risk & cost
to achieve greater
efficiency and agility
Turning Opportunities Into Outcomes
Business
IT

5. 4
What Is Driving new Opportunities and IT Demand
Explosion of Mobile Devices
Infrastructure Optimization
Cloud Computing
Growth of Social Media
Advanced Predictive Analytics
Real-time Sensor Data
Cyber Security
Business
Optimization
+
Big Data

6. 5
The 5 main tracks

7. 6
Agenda Morning

8. © 2013 IBM Corporation
© 2013 IBM Corporation
Turning Opportunities into Outcomes
Moe Abdula,
Vice President, IBM SmartCloud Foundation Portfolio Strategy

9. 8
Internet of
information
Internet of
engagement
Internet of
“things”
200 BILLION
100 BILLION
50 BILLION
INTERMITTENTLY CONNECTED DEVICES AND PEOPLE
2000 20202010
The convergence of technology is transforming
the world into an Internet of things…

10. 9
Fuels investments in
innovation
Drives need for continuous
optimization
Optimization Innovation
The ability to balance Optimization and Innovation will be
critical to success…
9

11. 10
41%experience
development delays
34%experience
deployment delays
45%experience
production delays
Source : A commissioned study conducted by Forrester Consulting on behalf of IBM, 4Q2011
However, organizations are challenged in Optimizing
product & service delivery, and in turn, driving Innovation….
10
Business OperationsDevelopmentCustomers

12. 11
An open, and holistic approach to managing the delivery of
products & services across smarter infrastructures is needed…
11

13. 12
IBM provides an open, and holistic approach to managing the
delivery of products & services across smarter infrastructures…

14. 13
Cloud Computing: A Next Generation Cloud Architecture
Built upon a
Cloud standards
architecture
Patterns of Expertise
Workload Optimization
Dynamically
Orchestrated Services

15. 14
Cloud
Orchestration
Services • Storage • Network
Cloud Service
Management
Images • Patches • Threats
Cloud Service
Delivery
Visibility • Control • Automation
Open Service
Lifecycle
Collaboration
Intelligent Cloud Workloads
Virtualization
Computing Resources
Cloud Computing: Extending value & optimizing investments…

16. 15
An integrated set of capabilities for enabling private/hybrid clouds and
the virtualization, automation and management of service delivery
Cloud Computing: IBM SmartCloud Foundation
Virtualized Standardized Automated
Infrastructure as a Service Capabilities
Infrastructure UsagePerformanceManagement Security
Platform as a Service Capabilities
Lifecycle Resources Environments Management Integration
 Resilient to the velocity of
changing business needs
 Enables choice & flexibility
in hybrid environments
 Provides enterprise-class,
workload-aware services
 Built-in analytics for
improved insight and decision
making
15

17. 16
Cloud Computing:
Flexibility in consuming & integrating hybrid clouds…
Evolve existing
infrastructure
to Cloud
Accelerate adoption
with expert
integrated systems
Immediate access
to a managed
platform
Enterprise
Hosted private cloud
16

18. 17
Cloud Computing: Client Case Studies
Technical University of Munich
Cloud Platform, Orchestration & Monitoring
• Reduced manual workload by about 40% and provisioning time for
SAP systems from 3 days to less than ½ day.
• Replaced 150 servers with just four IBM systems, cutting 13 full
racks to only four half-full racks.
• Reduced energy consumption by 80% for the SAP application
landscape. Data storage reduction by 40%.
Aetna
Cloud DevOps and Orchestration
• DevOps enables better, faster product development via self-service
automation
• Anytime, anywhere access to healthcare services for clients using
mobile & cloud
• Removed siloes by creating single role of cloud engineer that spans
domains.
17

19. 18
IBM provides an open, and holistic approach to managing the
delivery of products & service across smarter infrastructures….

20. 19
Enterprise Mobility: Why take an integrated approach?
Speed time to deployment of enterprise mobile apps and
updates, while improving quality
Improve WiFi network management for greater reliability,
employee productivity, and minimize business interruptions
Enhance end-to-end security to help prevent loss of
intellectual property and regulated data
Less total infrastructure for lower hardware, admin costs
Reduce help desk calls, device replacement costs
19

21. 20
Enterprise Mobility: Manage and secure all your devices
Endpoint Management
Systems
Management
Security
Management
Common agent
Unified console
Single
management
server
Managed = Secure
Desktops, Laptops,
& Servers
Smartphones
& Tablets
Purpose-specific
Endpoints
Implement BYOD with
confidence
Secure sensitive data,
regardless of device
Handle multi-platform
complexities with ease
20

22. 21
Enterprise Mobility:
The Industry’s Most Comprehensive Mobile Portfolio
The Broadest
Portfolio of
Mobile Solutions
The Deepest Set
of Services
Expertise
New Industry
Partnerships and
Resources for
Developers
21

23. 22
22
Enterprise Mobility: Client Case Studies
CenterBeam
Unified Mobile, Desktop, and Server Management
• Can now support PCs, Macs, servers, and virtually every flavor of
mobile device, increasing compliance over 20% to 98%
• Now manage 20,000 endpoints across 49 countries and six
continents, a 10x increase, with just one engineer
• Mitigating client risk with strengthened endpoint security
North American Public Utility
Mobile device and Endpoint Management
• Support 20,000 mobile devices - corporate and employee owned -
with mixed platform and OS versions
• Add mobile devices in just days, while adhering to internal security
policies and external regulations.
• Solution is scalable to 250,000 endpoints without adding
infrastructure

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IBM provides an open, and holistic approach to managing the
delivery of products & service across smarter infrastructures….

25. 24
Smarter Physical Infrastructure:
Instrumented, Interconnected, Intelligent
A comprehensive set of integrated enterprise capabilities that help organizations to keep
plants, facilities, data centers, or cities operating effectively.
• Dashboard views of service health
• Predictive analytics & reporting
• Mobile workforce support
• Asset, work and inventory management
• Complex & embedded systems
• IT & Enterprise assets
• Facilities & real estate
• Event filtering and correlation
• Process & workflow automation,
and rules management
• Enterprise content management
Process Automation
Facilities and
Real Estate
Enterprise
Assets
Complex and
Embedded Systems
Analytics Mobility
24

26. 25
25
Facilities & Real Estate
Transportation & Fleet
Linear Assets
Plant & Production
IT & Network Equipment
Smarter Physical Infrastructure: End-to-end asset management
25

27. 26
26
Smarter Physical Infrastructure: Client Case Studies
Halifax International Airport Authority
Preventative Asset Monitoring, Management & Reporting
• Corrective maintenance on assets reduced from 80 percent to only
10 percent
• Number of work orders the service department can handle increased
from 450 to 1,000, a 55 percent increase
• Airport is better prepared for weather events and track costs more
effectively; Improved regulatory reporting.
Akita City
Predictive Facilities & Energy Management
• Real-time sensors, & 3D color-coded views allow city to predict
energy use, and immediately reduce consumption to meet targets.
• Expected 6 percent reduction in energy consumption through better
visibility and control over city facilities’ energy usage
• Improve preventive maintenance, and compliance with Revised
Energy Saving Law.
INSERT
LOGO

28. 27
IBM provides an open, and holistic approach to managing the
delivery of products & service across smarter infrastructures….

29. 28
Security Intelligence,
Analytics and GRC
Applications
People
Data
Infrastructure
Mobile
Security
Cloud
Security
Security
Intelligence with
Big Data
Security Intelligence: Across big data, mobile & cloud

30. 32
Security Intelligence: Client Case Studies
BlueCross BlueShield of North Carolina
Securing Big Data
• Directly supports HIPAA compliance by controlling access
to client member data
• Saves 5,000 hours of staff time by removing manual steps
and automating security processes
Flemish Government
Securing Digital services
• Authentication flexibility ensures compatibility with future
access requirements including cloud and mobile services
• Significantly reduces the time and cost to introduce new
applications across100 government sites
• Provides six million citizens with seamless access to all
Authorities’ services with context-aware digital identities
INSERT
LOGO
32

31. 33
AUTOMATIONVISIBILITY
CONTROL
Reporting
Registry
Security
Dashboarding
Administration
Open
Interoperability
Services
Only IBM provides a holistic approach that enables Visibility,
Control & Automation across smarter infrastructures…
unnecessary
risk and cost
outcomes from
limited investments
with agility to
changing landscapes
ReduceAchieveReact
33

32. © 2013 IBM Corporation
Bring Your Own Disaster -
The Security Risk and Challenges
of BYOD (From a hacker’s perspective)
Martin Overton, Ethical Hacker, IBM Security Services
Lead and Senior Security Consultant, Cyber Security Intelligence and Response Team
May 28th 2013
Lokomotivværkstedet Copenhagen

33. 35
Agenda
What is BYOD?
Growth
Threatscape
Issues and Problems
Solutions
Conslusions

34. 36
What is BYOD an Why Should You Care?
“BYOD is a phrase that has become widely adopted to refer to
employees who bring their own computing devices – such
as smartphones, laptops and PDAs – to the workplace for use
and connectivity on the corporate network.”
- Source: http://www.webopedia.com/TERM/B/BYOD.html
Source: Intel (1. Gartner, 2. ReadWrite.com Survey)

35. 37
2,641,350
The Average Company Faces Per Week
Security Attacks
1. Health & Social Services
2. Transportation
3. Hospitality
4. Finance & Insurance
5. Manufacturing
6. Real Estate
7. Mining, Oil & Gas
Top 7 Most ATTACKED Industries
62Security Incidents
The Average Company
Experiences Per Week
1. End user didn’t think before clicking
2. Weak password / default password in use
3. Insecure configuration
4. Use of legacy hardware or software
5. Lack of basic network security protection or
segmentation
Top 5 reasons WHY attacks were possible
Did you know...
Malicious Code
Sustained Probe or Scan
Unauthorized Access
Low-and-Slow Attack
Access/Credentials Abuse
Denial of Service
What IBM Sees
Categories of Attack

36. 38
Number of vulnerabilities increase radically with emergence of
new business models and technologies.
Mobility
Employees,
customers,
contractors,
outsourcers
Bring your
own IT
Social business
Cloud and virtualization
1 trillion connected
objects (cars,
appliances, cameras)
30 billion RFID1
tags (products,
passports,
buildings and
animals)
1 billion
workers will
be remote or
mobile
1 billion mobile
Internet users
30 percent
growth of 3G
devices33 percent of all new business
software spending will be
Software as a Service
Source: IBM X-Force® Trend Report, 2011
Exponentially growing and interconnected
digital universe
Adopting new business models and
embracing new technologies

37. 39
To stay ahead focus on disrupting the attackers capability,
timeline and impact
Security Risk Management is the application of control to detect and block the
threat, to detect and fix a vulnerability, or to respond to incidents (impacts) when
all else fails.
Threat
Can exploit
Vulnerability Impact
(Weakness)(Actor) (Loss)
And cause
Security risk exists when …
“The more the environment changes,
the more the opportunities exist for risk.”

38. 40
In IBM’s recent 2012 Chief Information Security Officer Study,
security leaders shared their views on how the landscape is changing.
Source: IBM 2012 CISO Assessment http://www.ibm.com/smarterplanet/us/en/business_resilience_management/article/security_essentials.html
Nearly two-thirds say senior
executives are paying
more attention to
security issues.
Two-thirds expect
to spend more on
security over the next
two years.
External threats
are rated as a bigger
challenge than
internal threats, new
technology or compliance.
More than one-half say
mobile security
is their greatest near-
term technology
concern.

39. 41
Motivation and Sophistication is Evolving Rapidly
 Attackers
have more
resources
 Off-the-shelf tools
are available for
sale
 They will keep
trying until
they get in

40. 42
The new security landscape - Sophisticated attackers are a primary concern
Threat Profile Type
Share
of Incidents
Attack Type
Advanced
threat /
mercenary
National
governments
Terrorist cells
Crime Cartels
23%
 Espionage
 Intellectual property theft
 Systems disruption
 Financial Crime
Malicious
Insiders
Employees
Contractors
Outsourcers
15%
 Financial Crime
 Intellectual Property Theft
 Unauthorized Access/
Hacktivist Social Activists 7%
 Systems disruption
 Web defacement
 Information Disclosure
Opportunist
Worm and virus
writers
“Script Kiddies”
49%
 Malware propagation
 Unauthorized Access
 Web defacement
PotentialImpact
Source: Government Accountability Office, Department of Homeland Security's Role in Critical Infrastructure Protection Cybersecurity, GAO-05-434; IBM CyberSecurity Intelligence & Response Team, Sep 2012

41. 43
Threat Convergence Replacing Threat Evolution
 Threat Evolution:
– A flat world has brought about
an unprecedented amount of
criminals and cons
– Attackers keep ROI in mind
as well, and constantly evolve
their wares in order to re-
purpose it for the next flood of
attacks
– High profile vulnerabilities will
still be the vehicles for new
attacks, however, the low and
slow attack vectors cannot be
ignored
– The economics of exploitation
must be taken into
consideration to better
prioritize risk

42. 44
 Adversary compromises endpoint used by a
systems administrator with undetectable
malware.
– The malware has two components:
1) A keystroke logger to capture credentials
2) Command and control capability
Here is the anatomy of a targeted attack.
 With credentials and command and control
malware, adversary impersonates the Sys
Admin to gain privileged access to systems
and data.
 Data is stolen, and production systems are
further compromised.
1Advanced persistent threat (APT)
People
Endpoints
Applications
Infrastructure
Data
Privileged user
Employees
Contractors
Consultants
Suppliers
Customers
Web applications Mobile apps
Unstructured At rest In motionStructured
Customer environment
System applications
APT1 and hacker, or
activist

43. 45
Source: Intel

44. 46
BYOD Problems
 Organisation Level Issues:
– Un-trusted devices on your network.
– No idea if the device has been hacked or infected.
– Who owns the data? The device owner or you?
– How can you stop an (ex-)employee leaving with your intellectual property or
customer data?
– What happens when a security breach occurs?
– Are you going to insist on Whole Disk Encryption?
– Patches, security software, so many different vendors, Operating Systems and
versions to contend with…
 Personal Issues (Device Owner):
– Your device may get seized (confiscated) as part of an investigation.
– Privacy issues; your personal data on your personal device may be reviewed.
– What happens when the device fails or gets stolen? Who’s responsible for fixing or
replacing it?

45. 47
IBM is well qualified to secure the enterprise.
Major employee sites
Customer fulfillment
Manufacturing
Employee Service Centers
IBM Research Centers
IBM Internal Data Centers
 2,000-plus major sites
 170-plus countries
 400,000-plus employees
 About 200,000-plus
contractors
One of the largest and most complex internal IT infrastructures in the world
 800,000-plus traditional endpoints
 About 50 percent of employees
are mobile

46. 48
Suggestions and Solutions
 Ensure that security best practices are followed
 Use Whole-Disk-Encryption to protect data
 Ensure staff understand their responsibilities and the risks of BYOD
 Enforce security controls as well as patching
 Enforce the use of strong passwords/passphrases
 Educate staff about social engineering (phishing, scams, etc.)
 Partner with a vendor that can ensure end to end security of your
infrastructure as a whole, not just BYOD
 Use the IBM 10 point guide (next slide) to assist you
 Remember that security is, and always will be, a journey and not a
destination…..Their is NO silver bullet and no 100% security

47. 49
Manage incidents
with intelligence2
IBM uses a ten essential practice approach to better
manage IT Risk and protect client reputations
Risk-aware culture
and management1
Defend mobile and
social space3
Security-rich
services, by design4
Automatic security
“hygiene”5
Control network
access 6
Address cloud
and complexity 7
Manage third-party
compliance 8
Secure data,
protect privacy 9
Manage the
identity lifecycle 10
Maturity-based
approach
Proactive
Automate
d
Manua
l
Reactive
Learn more about IBM’s Ten Security Essential Practices
ibm.com/smarter/cai/security

48. 50
Expertise: Unmatched global coverage and security awareness
 20,000+ devices under contract
 4,000+ MSS clients worldwide
 13B+ events managed per day
 3,000+ security patents
 133 monitored countries (MSS)
World Wide Managed
Security Services Coverage
Security Operations Centers
Security Research Centers
Security Solution Development Centers
Institute for Advanced Security Branches
IBM Research

49. 51
Conclusions…
 BYOD is a double-edged sword…
– Brings great cost savings and power to organisations
– However, this quote covers the issues well “With great power comes great
responsibility”*
– That responsibility is shared between the device owner and the organisation; both
have to have security in mind at all times…
– Failure to do so will lead to loss of confidential data or intellectual property (or
both)
 BYOD is a real game changer…
– The owner of the device is more likely to treat is with more care if it is their own…
– The cost savings could be immense, just on the hardware side alone
 BYOD is here and it isn’t going away…
– So deal with it, don’t dismiss it as a passing fad…
– Secure all devices, stop unsecured devices from accessing your network until
they are secured and match your security policy and standards…
* Who is this quote attributed to?

50. © 2013 IBM Corporation
Introduction to the
IBM and Business Partner exhibition
Peter Ellegaard
Country Manager Cloud & Smart Infrastructure Denmark (Tivoli)
May 28th 2013
Lokomotivværkstedet Copenhagen

51. 53
The virtual space division
Main session – Keynote
Exhibition area – Lunch - Refreshments

52. 54
Exhibition area

53. 55
Exhibition area

54. 56
Exhibition area

55. 57
May 28th 2013
Lokomotivværkstedet Copenhagen

56. 58
Smarter Physical Infrastructure
BusinessPartners&IBM
ExhibitionStands

57. 59
Storage Management
BusinessPartners&IBM
ExhibitionStands

58. 60
IT Optimization and Service Management
BusinessPartners&IBM
ExhibitionStands

59. 61
Mobility in the Enterprise
BusinessPartners&IBM
ExhibitionStands

60. 62
Security
BusinessPartners&IBM
ExhibitionStands

61. 63
Planed events – go to registration
Smarter Business 2013 Denmark
• Join the largest IBM event this year
• Mark your calendar Oct 8th - Bella Center Copenhagen
• SW business solutions from IBM and Business Partners
• Keynote: Bruce Dickinson, Lead singer in Iron Maiden
Entrepreneur, Author and inspiring speaker
C&SI (Tivoli) Austin & Silicon Valley Study tour
• Visit IBM Briefing centers in Austin TX & San Jose CA
• IT Managers and IT decision makers
• Mark your calendar Nov 5th - 10th
• Service Management, Storage Management and Mobility - SW solutions
• Pure Systems and Storage - HW Solutions
• Hotel and flight expected to be DKK 15.000

62. 64
User Group meetings at Pulse Comes to You
Check the agenda for tomorrow
Tivoli
User Group meeting
Host: Hans Peder Thomsen
European IBM Security
User Group meeting
Host: Sven-Erik Vestergaard
Maximo & SmartCloud Control Desk
User Group meeting
Host: Jens Cajus Petersen
TSM
User Group meeting
Host: Marianne Husted Larsen
User Groups – May 29th

63. 65
Evaluation
 Special Danish Licorice by Johan Bülow
for filling the evaluation form
 Networking by scanning CR code
Name
Company
Title
Phone number
e-mail

64. 66
The virtual space division
Exhibition area – Lunch - refreshmentsExhibition area – Lunch - Refreshments
1:1 Meetings Dinner tonight

65. 67
Agenda today

66. 68
May 28th 2013
Lokomotivværkstedet Copenhagen