1. IS Directors Conference – August 2013
Tally Weijl – Smart and Online
Terry Hunter
CEO
Tryzens

2. ______________________________
__
Smart & Online
Tryzens CEO, Terry Hunter.

3. Introduction to Tryzens
Online opportunity
TALLY WEiJL the Brand
Going online with WebSphere Commerce 7
Agenda:Agenda:

4. • Tryzens have over 230
experienced
eCommerce and
Digital experts.
Tryzens Identity:Tryzens Identity:
•Leading eCommerce & Multichannel Digital Solutions provider, with over 60 site
deliveries

5. Some of our Tryzens Key Clients…Some of our Tryzens Key Clients…

6. Why eCommerce in 2003
We were doing system integration in the financial markets
Experts at BPR
Reputation to manage complex technology projects
Had great knowledge of legacy systems & Support
We were smart – we wore suit and ties

7. We Now Work With…

8. General eCommerce GrowthGeneral eCommerce Growth
(Forrester)
Source: http://visual.ly/how-big-e-commerce-industry
In 2010 eCommerce sales were $572.5 Billion
In 2015 it is expected to be $1400 Billion
In 2020… ?

9. The Potential of eCommerce inThe Potential of eCommerce in
Various SectorsVarious Sectors
Pharmaceuticals/Healthcare eCommerce Growth
Benefits of Integrating
e-commerce into the
Pharmaceutical/Healthc
are Industry:
200% increase in
online patient
conversions
Boost in patient
revenue and profits for
providers
Source: Healthcare Profitability in the e-commerce era.
Available at:
http://www healthleadersmedia com/content/290986 pdf

10. Insurance eCommerce GrowthInsurance eCommerce Growth
Source: Accenture ‘Growth of Online Channels’ Available at: http://www.accenture.com/us-en/blogs/accenture-blog-
on-insurance/archive/2011/04/12/insurance-chart-of-the-week-growth-of-online-channels.aspx

11. Banking eCommerce GrowthBanking eCommerce Growth
1 in 4 Internet Users
Access Banking Sites
Globally
Research forecasts
that cumulative online
ID and authentication
in the banking market
will total 1.6 billion in
2018; an increase of
945% over 2012.
Source: ComScore MMX, April 2012 Available at: http://www.comscoredatamine.com/2012/06/1-
in-4-internet-users-access-banking-sites-globally/

12. Fashion/Apparel eCommerce GrowthFashion/Apparel eCommerce Growth
Source: Forrester Research, ‘Sales in Billions’ Available at:
http://www.internetretailer.com/trends/sales/
European e-commerce Forecast 2012-2017:
European Online Retail Sales will grow 11% a year
The pace of growth will be 18% per year, in
Southern Europe Countries.

13. Mobile eCommerce GrowthMobile eCommerce Growth
Gartner Analysts state, “The
shift from e-commerce to m-
commerce will reach
something of a tipping point
by 2015. Mobile applications
and social media will account
for 50 percent of Web sales
by then.”
Source: Retail mCommerce, 2011-2016 [CHART] Available at: http://trends.e-
strategyblog.com/2013/01/11/retail-mcommerce-2011-2016/7193

14. Over 760 Stores in 31 countries
2011 external sales of over 515 million Euros
Over 1.1 Million ‘Likes’ on Facebook & 7,000 Twitter
followers
No transactional Website.
TALLYTALLY WEiJLWEiJL’’ss Existing PresenceExisting Presence

15. OpportunityOpportunity
• Rapidly Grow Online Revenue
• Better Customer Interaction
• Grow Customer Loyalty with Multichannel
• Access to new markets

16. RequirementsRequirements
Core Brand Experience
International Site Rollout
Easy to Manage
Easy to Market
Advanced and Relevant Functionality;
- ‘Shop the Look’
- Mobile
- Kiosk
- Ease of Return

17. On-going Support
2011 Dec Mar 2012 Jun Sep Dec Mar 2013 Jun 2013
Today
Project Close
13/5/2013
Go Live
15/4/2013
Warranty Period
15/4/2013
Soft Launch
24/10/2012
Performance Testing
27/8/2012
UAT
27/8/2012
Training
21/8/2012
End to End Testing
6/8/2012
Development
24/4/2012
Design
3/4/2012
Discovery
13/3/2012
TALLY WEiJL Tender
Received
1/12/2011
Extract XML for Sales and Refunds
22/8/2012 - 13/9/2012
Promotions Change Request
23/1/2013 - 30/1/2013
Issue: 3rd Man Change Request
11/1/2013 - 23/1/2013
My Address Change Requests
1/6/2012 - 29/6/2012
TimelineTimeline

18. TallyTally –– the Brand on linethe Brand on line
It is all about the customer experience!
LookBook
Homepage
Browse
Add to
Cart
Checkout

19. MobileMobile

20. KioskKiosk
Vienna Flagship storeVienna Flagship store

21. Solution overview
Max Order /hour : 1200
Users / hour : 60000
Simultaneous browse session : 480

22. OutcomesOutcomes of Reof Re--platforming withplatforming with
WCSWCSBest of Breed Platform
From Greenfield site to fully transactional site
Encompasses a high volume with a low average
order value business
Provides operational efficiency, excellent customer
communication and self-help
Word class back office tools and ability to localise
the operating language
Local payment options, fraud screening
Enhanced search and browse, search engine
optimisation within international and multichannel
offering.
Integrating with back-end systems – (SAP)
Remain flexible to adapt to any changes
…TALLY WEiJL in the right way!

23. Capabilities of IBM’s Smarter Commerce
Product Suite

24. Thoughts ?Thoughts ?
Digital Drives changes to every role

25. Thoughts ?Thoughts ?
Digital Drives changes to every role
At the Core is IT

26. Thoughts ?
Digital Drives changes to every role
At the Core is IT
Re-Imagine

27. Thank YouThank You
Q&AQ&A