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© 2014 IBM Corporation
Cloud:
Wachstumsmotor für Unternehmen
Christian Klezl
06. Mai 2014
2
Mobile
Cloud
Social
Internet of Things
Analytics
© 2014 IBM Corporation
IBM believes that Cloud, combined with Analytics, Mobile
and Social leads to what IBM calls “The Era of Smart.”
1980 2000
Mainframe
2020
PC
Internet
Web 2.0
1
2
3 Web 3.0Eras of IT Deployment (Illustrative)
Mobile & Wireless “Things”
Sensors, Phones, Tablets, etc.
Cloud
Social
Analytics
Big Data
Data
Collected and
Stored
Mobile
The Era
Of
“Smart”
Eras of IT Deployment (Illustrative)
ComputingPlatformGenerations
IBM HorizonWatch: Technology Trends To Watch In 20144
© 2014 IBM Corporation
CEOs identify technology as the most important external
force impacting their organizations.
5
IBM CEO Study, 2004-2013
Technology Factors
2004 201220102006 2008 2013
2 222 2 2
3 333 3 3
4 444 4 4
5 555 5 5
6 666 6 6
7 777 7 7
8 888 8 8
9 999 9 9
1 111 1 1
Market Factors
Macro-economic Factors
People Skills
Regulatory Concerns
Socio-economic Factors
Globalization
Environmental Issues
Geopolitical Factors
© 2014 IBM Corporation
Cloud is redefining technology, business and entire industries
We are at an inflection point.
6
Mobile customer targeting
Card swipe in one store
attracts coupons from
nearby store—resulting in
109%incremental sales lift
Just-in-time maintenance
Fast Big Data analysis
Global aircraft engine manufacturer
increases service revenue by
12%
Global stock exchange cuts response times of market surveillance algorithms by
99% 35%
in one year using real-
time monitoring and
proactive fault detection
while lowering
IT resources by
using a big data
analysis platform.
© 2014 IBM Corporation
Enabling innovation through optimization.
7
CRM HR
DB ERP
Drives Investment
Systems of
Record
Optimize IT
infrastructure,
data and processes
Drives Need
Systems of
Engagement
Knowledge Sharing
Engagement
Models Anywhere,
Anytime
New methods of interacting
with clients and systems are
allowing organizations to
create innovative new
products and services that
deliver greater value to
clients.
SocialMobile
More interactions means
more data, which drives the
need for more network
bandwidth, more storage,
more processing power,
and more burden on
traditional IT infrastructures.
To free funds to continuously
fuel innovation, organizations
must continuously optimize
existing infrastructures to
meet new demand.
© 2014 IBM Corporation
Pacesetters use cloud to achieve more than cost savings
and scalability.
8
They use it to gain competitive advantage.
Cloud aggregates services
and application intelligence
for fine-tuning of the
customer experience.
Cloud provides access to
analytics that enable
targeted marketing based
on customer preferences.
Cloud virtually connects
healthcare professionals
around the globe to collaborate
and share best practices.
136% more likely
to use cloud to reinvent
customer relationships
Strategic
reinvention
170% more likely to use
analytics extensively via
cloud to derive insights
Better
decisions
79% more likely to rely
on cloud to locate and
leverage expertise
anywhere in ecosystem
Deeper
collaboration
© 2014 IBM Corporation
Your cloud strategy is your business strategy.
Pacesetters use cloud to surface insights from data. They reimagine business models, make
better decisions and serve customers in new ways to create winning business outcomes.
With so much at stake, you don't want just any cloud…
Source: IBM Center for Applied Insights Under cloud cover: How leaders are accelerating competitive differentiation that surveyed
802 cloud decision makers and users, spanning 13 countries and 24 industries.
2xthe revenue growth
Almost
2.5xhigher gross profit
growth than peers
Nearly
9
© 2014 IBM Corporation
The cloud you need…
10
Aligns your business and technology goals for better outcomes
The right mix of public,
private or hybrid to best
support your current and
future needs.
IBM Cloud powers
270,000more websites
than Amazon
IBM lets you run your most demanding apps on
dedicated servers
without the disruptions of a solely shared environment
IBM Cloud speeds service delivery from
Weeks to minutes
Improving time to value for clients
Gives access to, and advantage from, market leading applications
Is not only cost effective, but open, reliable, and secure
Not just any infrastructure.
One that lets you realize
value faster, without
unnecessary risks.
Improve time-to-market,
economics, and
competitive advantage.
24of the top 25
Fortune 500 companies
trust the IBM Cloud
1000s
of Business & IT applications
– as SaaS or on IaaS –
growing daily
© 2014 IBM Corporation
Cloud helps deliver a number of powerful business outcomes
11
Strategically
reinvent customer
relationships
Share expertise
among customers,
employees and
partners
Speed delivery of
new products and
services
Enable new
business
strategies
Transform
responsiveness of
IT infrastructure
and development
Access new
services that
improve business
processes
© 2014 IBM Corporation
You need a partner that’s helped tens of thousands of clients to…
12
Think it.
Strategize how to use cloud
to drive revenue growth and
efficiencies.
Build it.
Build and run your private
or hybrid cloud.
Tap into it.
Utilize cloud services delivered
from IBM SmartCloud.
© 2014 IBM Corporation
Think about a partner that can help you understand and
address your business challenges.
13
Pioneer in thought leadership
with 120,000 consultants in
over 170 countries
Leader in business and
strategy consulting and an
unmatched software portfolio
Nobel Prize-winner for
innovation and research
Unrivaled expertise
and capabilities
Proven transformation
success
100+ years of
breakthrough research
and innovation
IBM offers you
Map out your business challenges and objectives
Identify opportunities for innovation and growth
Develop a road map with specific action points
1.
2.
3.
© 2014 IBM Corporation
Are you thinking about the right questions?
14
How can I improve customer relationships
and differentiate from competitors?
Think it.
Strategize how to use cloud
to drive revenue growth and
efficiencies.
How can I extend and improve
collaboration with my ecosystem?
How can I drive innovation in the
value I bring to my customers?
How do I leverage Cloud to optimize my
organization and business processes?
How do I transform my IT environment
to support my business objectives?
© 2014 IBM Corporation
Build a cloud that’s customized for you. Dynamic Hybrid is the future.
15
Private Cloud & IT
Benefits:
• Fully customizable
• Robust management
• Secure by design
Best of both worlds.
Better outcomes.
Maximize return on existing IT investments
Match workloads to best-fit infrastructure
Hit the right balance of risk to speed
Meet seasonal capacity without CapEx
Add new capabilities quickly
Benefits:
• Low entry cost
• Pay-per-use
• Highly elastic
Dynamic Hybrid
Public Cloud
Hybrid Cloud+
© 2014 IBM Corporation
Tap into innovation with unmatched performance,
flexibility and breadth, complete control.
16
Secure, resilient and agile
foundation for critical workloads.
Full stack of managed services.
Spanning all the way to the
application layer.
Have it all. Bare metal with
cloud agility. Cloud instances
with predictable performance.
Private. Public. Hybrid. One
portal. One API. One platform.
Managed cloud services
IBM SmartCloud Enterprise+
A unified platform with common management and programming interfaces.
Choice
& control
Security Availability
13
Data Centers
17
Network Locations
Data Center Ops
© 2014 IBM Corporation
Create apps fast and enhance business innovation.
17 Source: Bain Cloud Platforms Survey, May 2013
Leaders in Application Development value the strategic impact PaaS can have
on their DevOps capabilities.
45%
of organizations have
shifted to IT project
manager and systems
architects as primary
decision makers
60%
of development
projects use cloud
services once a
developer adopts
cloud
Mobile, Big
Data, M2M
are the primary use
cases for developers
using cloud
platforms
App Development
© 2014 IBM Corporation
18
Line of Business
Accelerate your innovation
Accelerate your innovation with over 100 best-in-class
software-as-a-service (SaaS) applications and business
process-as-a-service (BPaaS) capabilities, all delivered with
the enterprise-grade security, availability and elasticity you
expect from IBM.
Accelerate business
process innovation
Deliver business
analytics
at point of impact
Connect people with
collaborative business
networks
Tap into it.
More than 100 SaaS applications.
© 2014 IBM Corporation
BPaaS solutions let you accelerate business process
innovation with security, availability, and elasticity.
19
Reinvent business
operations with
Business Process
Management tools
Leverage industry
vertical solutions
Improve speed by
sourcing business
process expertise
• IBM Blueworks Live
• IBM Business Process
Manager
Ready-to-use market-leading
solutions let you collaborate,
capture process knowledge, and
improve your business in under
48 hours.
• IBM SmartCloud Service
Delivery for electronics
• IBM Panorama
Industry expertise and
experience to help you set
policies, load data, and
customize your ready-to-use
applications.
• IBM GPS – order to
cash with AR Collect
• IBM Payment Systems
• IBM GPS – recruitment
process outsourcing
with Kenexa
On-premise expertise, insights,
analytics, and best-practices to
improve business processes
and drive value.
Line of Business
© 2014 IBM Corporation
IBM has a full breadth of cloud offerings to help clients
achieve powerful business outcomes with cloud solutions.
20
Infrastructure
as a Service
Utilize cloud
services
delivered from
the IBM Cloud.
Business
Process
as a Service
Software
as a Service
Platform
as a Service
Build and run
your private or
hybrid cloud.
Hybrid Cloud
Technologies
Expert
Integrated
Systems
Cloud Platform
Technologies
Cloud
Infrastructure
Technologies
Strategize how to
use cloud to
drive savings and
revenue growth.
Cloud Security
Services
Cloud
Strategy and
Design
Cloud
Implementation
Cloud
Migration
Services
© 2014 IBM Corporation
We are investing to expand our global footprint opening 15
new data centers worldwide in 2014 with more to come in 2015.
21
40 data centers in 15 countries and 5 continents
• 2014 New Data Centers: China, Washington, D.C.,
London, Hong Kong, Japan, India, Canada, Mexico City,
Dallas
• 2015 New Data Centers: Middle East and Africa in 2015.
IBM Press Release January 17th 2014
© 2014 IBM Corporation
Recent cloud acquisitions are helping to rapidly grow our capabilities.
22
Public. Private. Dynamic Hybrid.
Business
Process
as a Service
Software
as a Service
Platform
as a Service
Infrastructure
as a Service
Think it. Build it. Tap into it.
© 2014 IBM Corporation
Think it. Build it. Tap into it.
Like these Pacesetters, IBM experts can help you define
the optimal way to integrate cloud into your business.
23
1/10th cost
of traditional services while
reducing processing times
from days to instantaneously.
Creating a super-fast, scalable
financial transaction service
for midsize and enterprise
clients, they only paid…
20% faster
cycle time for new product
introductions and improved
information exchange.
Implementing a secure
social extranet to test
pricing and launch
concepts delivered…
$1.5M saved
per year in school and
kindergarten operations
and labor costs.
Implementing a clear
strategy execution
roadmap resulted in…
© 2014 IBM Corporation
Confidently realize the benefits of cloud:
Speed. Empowerment. Economics.
24
Think it.
Strategize how to use cloud to
drive revenue growth and
efficiencies.
Build it.
Build and run your private
or hybrid cloud.
Tap into it.
Utilize cloud services delivered from
IBM SmartCloud.
Exciting and disruptive: The Era of “Smart”
Cloud Strategy = Business Strategy
Dynamic Cloud requires a comprehensive portfolio
Expect security, scalability, openness and enterprise-grade
Kick-start your growth engine – now!
© 2014 IBM Corporation
© 2014 IBM Corporation
IBM has a full breadth of cloud offerings to help you achieve those
powerful business outcomes, no matter where your entry point is.
26
Development
& DevOps
Big Data &
Analytics
SecurityMobile
Business Process
as a Service
Automating Business Innovation
Marketplace of High Value Consumable Business Applications
Rapid App Development through Composable and Integrated Platform
Built using open standards
Enterprise Class, Optimized Infrastructure
Built using open standards
Integration
Traditional
Workloads
Integration/
API Mgmt
Compute Storage Networking
Business
Processes
Procurement
Payment
Processing
Help Desk AccountingRecruiting
Commerce
Supply
Chain
Analytics
Talent
Management
Collaboration
IT
Management
MarketingSoftware
as a Service
Platform
as a Service
Infrastructure
as a Service
Think it. Build it. Tap into it.
Public. Private. Dynamic Hybrid.

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Ibm symp14 referent_christian klezl_cloud

  • 1. © 2014 IBM Corporation Cloud: Wachstumsmotor für Unternehmen Christian Klezl 06. Mai 2014
  • 2. 2
  • 4. © 2014 IBM Corporation IBM believes that Cloud, combined with Analytics, Mobile and Social leads to what IBM calls “The Era of Smart.” 1980 2000 Mainframe 2020 PC Internet Web 2.0 1 2 3 Web 3.0Eras of IT Deployment (Illustrative) Mobile & Wireless “Things” Sensors, Phones, Tablets, etc. Cloud Social Analytics Big Data Data Collected and Stored Mobile The Era Of “Smart” Eras of IT Deployment (Illustrative) ComputingPlatformGenerations IBM HorizonWatch: Technology Trends To Watch In 20144
  • 5. © 2014 IBM Corporation CEOs identify technology as the most important external force impacting their organizations. 5 IBM CEO Study, 2004-2013 Technology Factors 2004 201220102006 2008 2013 2 222 2 2 3 333 3 3 4 444 4 4 5 555 5 5 6 666 6 6 7 777 7 7 8 888 8 8 9 999 9 9 1 111 1 1 Market Factors Macro-economic Factors People Skills Regulatory Concerns Socio-economic Factors Globalization Environmental Issues Geopolitical Factors
  • 6. © 2014 IBM Corporation Cloud is redefining technology, business and entire industries We are at an inflection point. 6 Mobile customer targeting Card swipe in one store attracts coupons from nearby store—resulting in 109%incremental sales lift Just-in-time maintenance Fast Big Data analysis Global aircraft engine manufacturer increases service revenue by 12% Global stock exchange cuts response times of market surveillance algorithms by 99% 35% in one year using real- time monitoring and proactive fault detection while lowering IT resources by using a big data analysis platform.
  • 7. © 2014 IBM Corporation Enabling innovation through optimization. 7 CRM HR DB ERP Drives Investment Systems of Record Optimize IT infrastructure, data and processes Drives Need Systems of Engagement Knowledge Sharing Engagement Models Anywhere, Anytime New methods of interacting with clients and systems are allowing organizations to create innovative new products and services that deliver greater value to clients. SocialMobile More interactions means more data, which drives the need for more network bandwidth, more storage, more processing power, and more burden on traditional IT infrastructures. To free funds to continuously fuel innovation, organizations must continuously optimize existing infrastructures to meet new demand.
  • 8. © 2014 IBM Corporation Pacesetters use cloud to achieve more than cost savings and scalability. 8 They use it to gain competitive advantage. Cloud aggregates services and application intelligence for fine-tuning of the customer experience. Cloud provides access to analytics that enable targeted marketing based on customer preferences. Cloud virtually connects healthcare professionals around the globe to collaborate and share best practices. 136% more likely to use cloud to reinvent customer relationships Strategic reinvention 170% more likely to use analytics extensively via cloud to derive insights Better decisions 79% more likely to rely on cloud to locate and leverage expertise anywhere in ecosystem Deeper collaboration
  • 9. © 2014 IBM Corporation Your cloud strategy is your business strategy. Pacesetters use cloud to surface insights from data. They reimagine business models, make better decisions and serve customers in new ways to create winning business outcomes. With so much at stake, you don't want just any cloud… Source: IBM Center for Applied Insights Under cloud cover: How leaders are accelerating competitive differentiation that surveyed 802 cloud decision makers and users, spanning 13 countries and 24 industries. 2xthe revenue growth Almost 2.5xhigher gross profit growth than peers Nearly 9
  • 10. © 2014 IBM Corporation The cloud you need… 10 Aligns your business and technology goals for better outcomes The right mix of public, private or hybrid to best support your current and future needs. IBM Cloud powers 270,000more websites than Amazon IBM lets you run your most demanding apps on dedicated servers without the disruptions of a solely shared environment IBM Cloud speeds service delivery from Weeks to minutes Improving time to value for clients Gives access to, and advantage from, market leading applications Is not only cost effective, but open, reliable, and secure Not just any infrastructure. One that lets you realize value faster, without unnecessary risks. Improve time-to-market, economics, and competitive advantage. 24of the top 25 Fortune 500 companies trust the IBM Cloud 1000s of Business & IT applications – as SaaS or on IaaS – growing daily
  • 11. © 2014 IBM Corporation Cloud helps deliver a number of powerful business outcomes 11 Strategically reinvent customer relationships Share expertise among customers, employees and partners Speed delivery of new products and services Enable new business strategies Transform responsiveness of IT infrastructure and development Access new services that improve business processes
  • 12. © 2014 IBM Corporation You need a partner that’s helped tens of thousands of clients to… 12 Think it. Strategize how to use cloud to drive revenue growth and efficiencies. Build it. Build and run your private or hybrid cloud. Tap into it. Utilize cloud services delivered from IBM SmartCloud.
  • 13. © 2014 IBM Corporation Think about a partner that can help you understand and address your business challenges. 13 Pioneer in thought leadership with 120,000 consultants in over 170 countries Leader in business and strategy consulting and an unmatched software portfolio Nobel Prize-winner for innovation and research Unrivaled expertise and capabilities Proven transformation success 100+ years of breakthrough research and innovation IBM offers you Map out your business challenges and objectives Identify opportunities for innovation and growth Develop a road map with specific action points 1. 2. 3.
  • 14. © 2014 IBM Corporation Are you thinking about the right questions? 14 How can I improve customer relationships and differentiate from competitors? Think it. Strategize how to use cloud to drive revenue growth and efficiencies. How can I extend and improve collaboration with my ecosystem? How can I drive innovation in the value I bring to my customers? How do I leverage Cloud to optimize my organization and business processes? How do I transform my IT environment to support my business objectives?
  • 15. © 2014 IBM Corporation Build a cloud that’s customized for you. Dynamic Hybrid is the future. 15 Private Cloud & IT Benefits: • Fully customizable • Robust management • Secure by design Best of both worlds. Better outcomes. Maximize return on existing IT investments Match workloads to best-fit infrastructure Hit the right balance of risk to speed Meet seasonal capacity without CapEx Add new capabilities quickly Benefits: • Low entry cost • Pay-per-use • Highly elastic Dynamic Hybrid Public Cloud Hybrid Cloud+
  • 16. © 2014 IBM Corporation Tap into innovation with unmatched performance, flexibility and breadth, complete control. 16 Secure, resilient and agile foundation for critical workloads. Full stack of managed services. Spanning all the way to the application layer. Have it all. Bare metal with cloud agility. Cloud instances with predictable performance. Private. Public. Hybrid. One portal. One API. One platform. Managed cloud services IBM SmartCloud Enterprise+ A unified platform with common management and programming interfaces. Choice & control Security Availability 13 Data Centers 17 Network Locations Data Center Ops
  • 17. © 2014 IBM Corporation Create apps fast and enhance business innovation. 17 Source: Bain Cloud Platforms Survey, May 2013 Leaders in Application Development value the strategic impact PaaS can have on their DevOps capabilities. 45% of organizations have shifted to IT project manager and systems architects as primary decision makers 60% of development projects use cloud services once a developer adopts cloud Mobile, Big Data, M2M are the primary use cases for developers using cloud platforms App Development
  • 18. © 2014 IBM Corporation 18 Line of Business Accelerate your innovation Accelerate your innovation with over 100 best-in-class software-as-a-service (SaaS) applications and business process-as-a-service (BPaaS) capabilities, all delivered with the enterprise-grade security, availability and elasticity you expect from IBM. Accelerate business process innovation Deliver business analytics at point of impact Connect people with collaborative business networks Tap into it. More than 100 SaaS applications.
  • 19. © 2014 IBM Corporation BPaaS solutions let you accelerate business process innovation with security, availability, and elasticity. 19 Reinvent business operations with Business Process Management tools Leverage industry vertical solutions Improve speed by sourcing business process expertise • IBM Blueworks Live • IBM Business Process Manager Ready-to-use market-leading solutions let you collaborate, capture process knowledge, and improve your business in under 48 hours. • IBM SmartCloud Service Delivery for electronics • IBM Panorama Industry expertise and experience to help you set policies, load data, and customize your ready-to-use applications. • IBM GPS – order to cash with AR Collect • IBM Payment Systems • IBM GPS – recruitment process outsourcing with Kenexa On-premise expertise, insights, analytics, and best-practices to improve business processes and drive value. Line of Business
  • 20. © 2014 IBM Corporation IBM has a full breadth of cloud offerings to help clients achieve powerful business outcomes with cloud solutions. 20 Infrastructure as a Service Utilize cloud services delivered from the IBM Cloud. Business Process as a Service Software as a Service Platform as a Service Build and run your private or hybrid cloud. Hybrid Cloud Technologies Expert Integrated Systems Cloud Platform Technologies Cloud Infrastructure Technologies Strategize how to use cloud to drive savings and revenue growth. Cloud Security Services Cloud Strategy and Design Cloud Implementation Cloud Migration Services
  • 21. © 2014 IBM Corporation We are investing to expand our global footprint opening 15 new data centers worldwide in 2014 with more to come in 2015. 21 40 data centers in 15 countries and 5 continents • 2014 New Data Centers: China, Washington, D.C., London, Hong Kong, Japan, India, Canada, Mexico City, Dallas • 2015 New Data Centers: Middle East and Africa in 2015. IBM Press Release January 17th 2014
  • 22. © 2014 IBM Corporation Recent cloud acquisitions are helping to rapidly grow our capabilities. 22 Public. Private. Dynamic Hybrid. Business Process as a Service Software as a Service Platform as a Service Infrastructure as a Service Think it. Build it. Tap into it.
  • 23. © 2014 IBM Corporation Think it. Build it. Tap into it. Like these Pacesetters, IBM experts can help you define the optimal way to integrate cloud into your business. 23 1/10th cost of traditional services while reducing processing times from days to instantaneously. Creating a super-fast, scalable financial transaction service for midsize and enterprise clients, they only paid… 20% faster cycle time for new product introductions and improved information exchange. Implementing a secure social extranet to test pricing and launch concepts delivered… $1.5M saved per year in school and kindergarten operations and labor costs. Implementing a clear strategy execution roadmap resulted in…
  • 24. © 2014 IBM Corporation Confidently realize the benefits of cloud: Speed. Empowerment. Economics. 24 Think it. Strategize how to use cloud to drive revenue growth and efficiencies. Build it. Build and run your private or hybrid cloud. Tap into it. Utilize cloud services delivered from IBM SmartCloud. Exciting and disruptive: The Era of “Smart” Cloud Strategy = Business Strategy Dynamic Cloud requires a comprehensive portfolio Expect security, scalability, openness and enterprise-grade Kick-start your growth engine – now!
  • 25. © 2014 IBM Corporation
  • 26. © 2014 IBM Corporation IBM has a full breadth of cloud offerings to help you achieve those powerful business outcomes, no matter where your entry point is. 26 Development & DevOps Big Data & Analytics SecurityMobile Business Process as a Service Automating Business Innovation Marketplace of High Value Consumable Business Applications Rapid App Development through Composable and Integrated Platform Built using open standards Enterprise Class, Optimized Infrastructure Built using open standards Integration Traditional Workloads Integration/ API Mgmt Compute Storage Networking Business Processes Procurement Payment Processing Help Desk AccountingRecruiting Commerce Supply Chain Analytics Talent Management Collaboration IT Management MarketingSoftware as a Service Platform as a Service Infrastructure as a Service Think it. Build it. Tap into it. Public. Private. Dynamic Hybrid.