State of Romanian Online Advertising in European Context - Catherine Borrel - IAB Forum Romania
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State of Romanian Online Advertising in European Context - Catherine Borrel - IAB Forum Romania
- 1. IAB Forum Romania State of the Romanian online advertising industry in European context October 2011 Catherine Borrel IAB Europe
- 7. Source IAB Europe/IHS Screen Digest RETROSPECTIVE GROWTH TRENDS
- 8. Source IAB Europe/IHS Screen Digest TOP 6 MAKE 74% OF EUROPEAN TOTAL
- 9. Source IAB Europe/IHS Screen Digest NEXT 15 MAKE 26% OF EUROPEAN TOTAL Total online adspend by country (€m)
- 10. Source IAB Europe/IHS Screen Digest COMPARING MARKETS (1): CEE CATCHES UP
- 11. Source IAB Europe/IHS Screen Digest SEGMENTS: DISPLAY BEATS SEARCH GROWTH
- 12. Source IAB Europe/IHS Screen Digest COMPARING MARKETS (2): DISPLAY SURGES YoY Display Growth by Country – Top 10
- 13. Source IAB Europe/IHS Screen Digest COMPARING MARKETS (3): SEARCH GROWTH YoY Search Growth by Country – Top 10
- 14. Source IAB Europe/IHS Screen Digest/Warc DIGITAL MEDIA’S SHARE Digital advertising as share of all advertising spend (Warc)
- 15. Source IAB Europe/IHS Screen Digest MOBILE DISPLAY GOES MAINSTREAM
- 16. Source IAB Europe/IHS Screen Digest VIDEO DISPLAY GOES MAINSTREAM
- 17. Source IAB Europe/IHS Screen Digest VIDEO ADVERTISING GROWTH IN 2010
- 21. And finally….
- 22. Source IAB Europe/IHS Screen Digest/Warc DIGITAL MEDIA’S SHARE - HISTORICAL Digital advertising as share of all advertising spend (Warc)
Notas do Editor
- 2008 – Poland 60% and Slovenia 77%UK & Germany – 20% mark
- Down from 76% in 2009
- Russia 37 Romania 29
- Romania – 29% Finland 42% Slovenia 46%
- Romania – 29% Finland 42% Slovenia 46%
- Challenge for all – educating the advertiser on what Digital media can achieve in that market at that time Branding Driving those new formats Premium inventory pricing Vs Critical mass of internet/broadband penetration Basic perception of advertiser about who is online & why they are there
- Down from 76% in 2009
- You could do nothing! Your market is growing as your internet audience increases and spends more time online
- You could do nothing! Your market is growing as your internet audience increases and spends more time online
- Romania – 29% Finland 42% Slovenia 46%