1. Tanzil Bukhari
Head of Buyer Relations, EMEA
9 May, 2012
Google Confidential and Proprietary

2. The “tipping point”
Advertising
has fundamentally
changed…
New consumer behavior and expectations
New formats and experiences
New technology and players
2
Google Confidential and Proprietary

3. In this always-on environment …
How do you win the moments that matter?
Engage
Only with a unified platform can you:
• anticipate the audience journey
Buy
Find • deliver engaging creative across
channels, devices
• in real time
• billions of times a day
3
Google Confidential and Proprietary

4. We believe there are 3 ways to win in display
Efficiency Performance Differentiation
Google Confidential and Proprietary

5. Simplify your processes to drive efficiency
Buy
Potential resource savings
& Sell
Buy and sell all media
via a single interface Create
Use data to target Traffic
Operational cost ($)
buying & optimise
Existing effort
creatives
Greater
automation, fewer
Report
errors
Faster insights,
Improved efficiency
with a single
customer view
Automated activities at each stage of the buying and selling
process help to improve efficiency and productivity
5
Google Confidential and Proprietary

6. Achieve better performance
Engage the user Find and develop audience Buy and sell in real-time
• Engaging creative, relevant message • Leverage your data • Access inventory at scale (buy)
• Reach users where they are • Create valuable audience segments • Maximise value from non-
• Measure impact • Frequency cap across all media guaranteed inventory (sell)
• Control what you buy & sell
Deliver the right ad, to the right user at the right time
6
Google Confidential and Proprietary

7. 728 x 90
Delivering the right ad
… to the
right user
… at the
right time
Google Confidential and Proprietary

8. Dynamic creative means ads re-imagined
8
Google Confidential and Proprietary

9. Reach people where they are
Increased 500% 50% of all 200 million
in two years map usage views/day
Mobiles aren’t just for talking, they’re for living
9
Google Confidential and Proprietary

10. 728 x 90
Delivering the right ad
… to the
right user
… at the
right time
Google Confidential and Proprietary

11. We know more about the consumer journey
Improved efficiency
11
Source: McKinsey Quarterly, 2009 Google Confidential and Proprietary

12. Fragmentation is now an opportunity
12
Google Confidential and Proprietary

13. 728 x 90
Delivering the right ad
… to the
right user
… at the
right time
Google Confidential and Proprietary

14. Buying in real time
Improved efficiency
14
Google Confidential and Proprietary

15. Create long term value through differentiation
Leverage
your own or third party data
Customise
your own technology, your own business
models, your own expertise
Open Platform
Access
Audiences and users across geographies,
formats and devices
1
5
Google Confidential and Proprietary

16. 728 x 90
Delivering the right ad
A unified
… to the platform
right user brings it all
together
… at the
right time
Google Confidential and Proprietary

17. Manybe simplified into six functions
Can market players …
17
Source: LUMA Partners, 2010; Perfect Market, 2012 Google Confidential and Proprietary

18. Plan for tomorrow today
Do Don’t
Buy, create, traffic, measure and optimise all Suffer from inefficient processes
in real time on a single platform
Plan to own your audience in all markets, on Constantly experiment on each format
all formats, in real-time separately (search, display, video, mobile, social)
Deliver engaging creative to drive Think only in static formats
performance
… Ultimately, win all the moments that matter
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Google Confidential and Proprietary

19. Thank You.
Tanzil Bukhari
Head of Buyer Relations, EMEA
9 May, 2012
Google Confidential and Proprietary