Mais conteúdo relacionado Semelhante a Mic 2012 gerd_leonhard (20) Mais de IAB Netherlands (20) Mic 2012 gerd_leonhard1. Gerd Leonhard
Futurist & Author
CEO of
TheFuturesAgency
SoLoMo
Advertising in the age of
2. It wasn’t raining when Noah
built the ark(Howard Ruff)
Advertising is going
SoLoMo at warp speed
3. On today’s smart phones,
Telephony is just a feature *Clay Shirky
input
Next: revolutionary changes in how we
6. A tidal wave of game-changing TV/ Video technologies
The future is already here!
9. The Internet is now centering around companies,
platforms and technologies that are designed
based on SoLoMo principles
13. n g
s i
t i
e r
d v
a
M o
L o
S o
14. 2 parallel realities: what works now -
and what will work tomorrow
InYeLi* *Interrupt Yell & ‘Lie’
SoLoMo
17. Facebook is the 1st SoLoMo Ad-generation:
a semi-walled, social-centric, non-intentional
and experience-focused advertising platform
19. Total re-set of advertising
"It's only when the tide goes out that you learn who's been swimming naked"
Warren Buffett
21. ‘Be useful or be dead’
- the future of brands is very different
22. How do you become someone that people want to listen to?
What do you stand for? Can you be trusted? Are you real?
25. Advertisers take note: our future is not an
either/or world ...it’s an ‘AND’- World
Speed ⚇ Slowness Broadcast ⚇Broadband
Social ⚇ In Solitude Filtered⚇ Accidental
Print/Physical ⚇ Digital Peers ⚇ Experts
Accidental ⚇ Intentional Free⚇ Paid
28. So how can SoLoMo advertising be truly
AWESOME...?
33. Privacy
SoLoMo’s main ‘threat’ (± opp, imho:):
Pic via Flickr.com/embleton
36. Privacy: the right of the individual
to be let alone (Warren and Louis Brandeis 1890, via A. Keen)
http://www.thedailybeast.com/newsweek/2012/07/08/is-the-internet-making-us-crazy-what-the-new-research-says.html
39. Trust comes from Openness,
Transparency, Respect...
41. Thanks for your time!
#askgerd
www.thefuturesagency.com
www.gerdtube.com
www.mediafuturist.com
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