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Understanding Cross-Platform Consumer Behaviour in Canada's New Multi-Screen World

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IAB Canada
IAB Canada

At IAB Canada's X-Series: Metrics event on December 4, 2013, Google and Ipsos Reid presented fresh Canadian data about the multi-screen world we now live in. To view the complete study, as well as insights into Quebec, please visit the links below: http://www.google.ca/think/research-studies/the-multiscreen-canadian.html http://www.google.ca/think/

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The New Multi-Screen World in Canada: Understanding Cross-Platform Consumer Behaviour December 2013 Owen Charlebois, Google Mary Beth Barbour, Ipsos Reid
Presented by Owen Charlebois, Google Mary Beth Barbour, Ipsos Reid Presentation posted to: http://www.google.ca/think/ © Copyright 2013 Google. All rights reserved. Google and the Google logo are registered trademarks of Google Inc.

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Understanding Cross-Platform Consumer Behaviour in Canada's New Multi-Screen World

  • 1. The New Multi-Screen World in Canada: Understanding Cross-Platform Consumer Behaviour December 2013 Owen Charlebois, Google Mary Beth Barbour, Ipsos Reid
  • 2. Presented by Owen Charlebois, Google Mary Beth Barbour, Ipsos Reid Presentation posted to: http://www.google.ca/think/ © Copyright 2013 Google. All rights reserved. Google and the Google logo are registered trademarks of Google Inc.