IABC/Seattle Morning Manager at Waggener Edstrom Worldwide, Jan. 12, 2010. Nathan Misner shares practical wisdom on Harnessing the Power of Twitter.

2.  Who is using Twitter personally?
 Who is using Twitter professionally?
 Any overlap?
 Company’s attitudes about Social Media?

4. Are you on an equal playing field?
Media
Internal External
Comms Comms
Customers

6. Developing a Social Influence System
New Channels
Processes
Foundation
Analysis + Business
Goals
+ _______ = Content
Existing
Processes Execution / Management

7. One size does not fit all
Buzz Influence Support
Brand Influential Customer
Management Engagement Loyalty
Reach of Conversation
One on One
Message Drivers
Targeted Evolution of the
Data Intensive
Approach call center

8. What are you prepared to commit to?
Broadcast Amplify Nurture
Curate and
News/Updates Build Support
Correct
Easy 1st Step Elevate Internal Face Detractors
Engage w/
Push Only All Inclusive
Influencers

9. The Nuts & Bolts
Internal Work Social
Real Time CMS
Tools Flow Content
Customers & Influentials
Yammer Listen Twitter Publish Blogs
Blogs Respond Facebook Aggregate Facebook
Employees
Life
Wiki Process Measure YouTube
Streams
Share
Tools News Room
Point
Social
Networks

11.  Where are you today?
 What are your goals/needs?
 Why are you listening?
 How will you engage?
 Who are your new influencers?
 What does success mean?

13. Our Vision
To be the pre-eminent leader
in giving a powerful voice
to innovations that
influence markets,
inspire people and
improve lives.
Waggener Edstrom Worldwide has partnered with many of the world’s leading brands - including GE
Healthcare, MasterCard International, Microsoft and T-Mobile USA. We’ve helped to drive world-
changing ideas and life-changing visions. We’ve won the trust of our clients by developing a deep
knowledge of their businesses, thinking strategically and helping shape influence through our broad
range of talent, knowledge and 25 years of experience.
As one of the largest independent public relations firms in the world, we have a global team of highly
seasoned, highly motivated, and extremely skilled experts. That, combined with our worldwide capability
and renowned Innovation Communications℠ methodology, ensures that our clients enjoy unparalleled
expertise, incredible day-to-day service and seamless execution.

14. Nathan Misner joined Waggener Edstrom Worldwide in 2005 as vice
president of Waggener Edstrom’s digital solutions group (Studio D). In
his role, Nathan helps the agency and clients take advantage of new
trends in emerging media. WE Studio D plans and executes the full
spectrum of digital communications initiatives.
Nathan has deep knowledge of digital entertainment, new media and
brand marketing, and has created and managed media partnerships
across online, print, mobile, event, television and radio platforms. With
more than 15 years of media experience, he has extensive background in
the music and film businesses, online and traditional advertising, media
metrics, and viral and buzz marketing for such companies as Vibe/SPIN
Ventures, Barnes & Noble, San Francisco magazine and ICED Media,
where he managed accounts for such top companies as Motorola,
Reebok, ESPN and Sprint. @nathanmisner
Before joining Waggener Edstrom Worldwide, Nathan was the brand
development director for VNU’s Billboard Information Group, which 425.638.7431
created new marketing and promotion extensions across all media for
the esteemed entertainment industry publication.
nathanm@wagged.com
Nathan holds a bachelor’s degree in history from Santa Clara University.

15. Michael Lazer has worked at Waggener Edstrom since 2003 and brings
a vast amount of research and analytical experience to IMM. He
manages the teams’ digital measurement, quality and analytics
initiatives.
Mike has been the lead manager on a wide range of measurement
programs including the consumer, sales & marketing, operating
systems, online services, and cloud computing industries.
Prior to joining the agency, Mike worked as a market research analyst
at Amazon.com focused on primary and secondary research
techniques. Previous to Mike’s entry into high tech, he worked in the
academic sector as an analyst at the University of Minnesota - School @mlazer
of Public Health and Harvard University - School of Public Health.
Mike graduated from the University of Kansas with a B.A. in Sociology 425.638.7126
and went to graduate school at the University of Illinois-Chicago where
he studied Criminology.
michaell@wagged.com

16. Monica Lin-Meyer joined Waggener Edstrom in 2008 to lead the
agency’s internal communications capability area. This includes all
aspects of internal communications – from change
implementation to corporate reputation management, executive
messaging, internal publications and communicating with a
dispersed workforce.
Before joining Waggener Edstrom, Monica led employee
communications for REI, an outdoor sporting goods retailer.
Previously, she oversaw internal communications at Cendant
Corporation, and was a communications consultant with Towers
Watson (formerly Towers Perrin).
An active leader in her field, Monica has served on the board of @monicalinmeyer
directors for IABC/Seattle for five years. She is also the associate
chair for the Executive Development Institute’s 2010 Leadership
Navigation program for Asian and Pacific Islander professionals. 425.638.7840
Monica holds bachelor degrees in journalism/public relations and
mlinmeyer@wagged.com
English from the University of Texas at Austin.