2. Integrating Digital & Traditional
Use social media to SUPPORT not to REPLACE
traditional media
Ensure consistent messaging to your clients and
customers
For example, communicate the same sales and offers
via print that you do online
Use digital marketing to drive traffic to your physical
locations and/or your online business & services
8. Social Media Marketing Options
Facebook
Massive potential for engaging with clients and customers in a
conversational tone
Twitter
Great tool for market research & engagement and outreach
LinkedIn
Professional network great for organizations
YouTube
High search volume and great engagement potential
Google+
Still researching, but growing in popularity so good to keep
an eye on
Key Point: Research your options & target audience to
choose what is right for your firm or organization!
10. Online Marketing Strategy: Examples
Determine marketing goals
Rural & Commercial customers
Ongoing customer research
Information & advice
How-to…from homeowners to farmers
Testing various methods/vehicles
Analytics, campaign activity, social
insights
Embrace change and roll with it!
11. Gaining Support From Employers
Buy-in & strategy
Keyword data
Trending topics
Online customer opportunity
12. Gaining Support From Employers
Getting “buy-in” from your employer
Do your research and share the facts NOT just the
thoughts & opinions
Prove that your target audience is present on the
social media networks you’re proposing
Brainstorm strategy for how to implement your social
media marketing plan
13. Getting Folks On Board
Understand internal/external
functions
Use data
Focus on ROI & Opportunity Cost
Data for SEO & PPC v. Social
14. Social Media Time Management
Hootsuite
www.hootsuite.com
CoTweet
www.cotweet.com
Digsby
www.digsby.com
Mobile Apps
Twitter, Facebook, YouTube, LinkedIn