The document discusses the differences between traditional marketing and content marketing. Traditional marketing uses interruptive tactics like billboards, print ads, and direct mail to push products, while content marketing focuses on creating helpful content like videos, white papers, and blogs without direct sales pitches. The document provides examples of how the US Army and Blendtec successfully used content marketing strategies like blogs and videos to increase website traffic and sales. It concludes by outlining six steps to develop an effective content marketing plan: know your customer, identify content sources, choose media, pick a delivery method, make a plan, and measure results to improve over time.