Tools and techniques, both free and paid, to help you track your success and receive prompt notice of any comments, or spikes in traffic to your site(s).

1. social media bootcamp for communicators
IABC International Association
Of Business Communicators
Houston

2. Social Media Measurement and
Monitoring
Sandra Fernandez
Manager of Public Relations
Houston Public Library
IABC International Association
Of Business Communicators
Houston

3. Social Media Landscape
IABC International Association
Of Business Communicators
Houston

4. Social Media Landscape
IABC International Association
Of Business Communicators
Houston

5. Social Media Metrics
IABC International Association
Of Business Communicators
Houston

6. Social Media Measurement
and Monitoring
Photo 1
IABC International Association
Of Business Communicators
Houston

7. Social Media Measurement
and Monitoring FOR BEGINNERS
QUESTIONS TO
CONSIDER
IABC International Association
Of Business Communicators
Houston

8. Social Media Measurement
and Monitoring FOR BEGINNERS
WHAT?
What’s your objective?
What are you trying to achieve?
What problem are you trying to
solve?
What were you hired to do?
IABC International Association
Of Business Communicators
Houston

9. Social Media Measurement
and Monitoring FOR BEGINNERS
WHAT?
What are you going to measure?
Fans, comments, subscribers,
new customers, engagement levels,
responses…
What are you going to measure
against?
What are you using as a
benchmark?
Where are you beginning?
IABC International Association
Of Business Communicators
Houston

10. Social Media Measurement
and Monitoring FOR BEGINNERS
HOW MUCH?
How much of your resources are
you going to invest in
measurement?
Do you have money to spend?
Are you going to do analysis in-
house or outsourced?
IABC International Association
Of Business Communicators
Houston

11. Social Media Measurement
and Monitoring FOR BEGINNERS
WHEN?
When are you going to look at
your metrics?
IABC International Association
Of Business Communicators
Houston

12. Social Media Measurement
and Monitoring FOR BEGINNERS
Metrics vs Analysis
IABC International Association
Of Business Communicators
Houston

13. Social Media Measurement
and Monitoring FOR BEGINNERS
Things you start tracking today, for FREE (or little
money) + your time
# of Followers/Fans/Subscribers
Traffic to your blog – visits NOT hit
Comments on your blog or your FB page and responses
on Twitter
Links to your site or social media channel
Clickthroughs on the links you share with your networks
Retweets, Trackbacks, Sharing
IABC International Association
Of Business Communicators
Houston

14. Social Media Measurement
and Monitoring FOR BEGINNERS
Some things you want to start tracking next
Conversation types
Level of engagement
Attitudes
Satisfaction
IABC International Association
Of Business Communicators
Houston

15. Social Media Measurement
and Monitoring FOR BEGINNERS -- Blogs
Google Analytics -- http://www.google.com/analytics/
IABC International Association
Of Business Communicators
Houston

16. Social Media Measurement
and Monitoring FOR BEGINNERS -- Blogs
Alexa’s Site Info -- http://www.alexa.com/siteinfo
IABC International Association
Of Business Communicators
Houston

17. Social Media Measurement
and Monitoring FOR BEGINNERS -- Blogs
RSS Feeds, FeedBurner -- http://www.feedburner.com/
IABC International Association
Of Business Communicators
Houston

18. Social Media Measurement
and Monitoring FOR BEGINNERS -- Blogs
RSS Feeds, FeedBurner -- http://www.feedburner.com/
IABC International Association
Of Business Communicators
Houston

19. Social Media Measurement
and Monitoring FOR BEGINNERS -- Blogs
OW.LY URL Shortener (HootSuite) -- http://hootsuite.com
IABC International Association
Of Business Communicators
Houston

20. Social Media Measurement
and Monitoring FOR BEGINNERS -- Blogs
BIT.LY URL Shortener --
http://bit.ly/
IABC International Association
Of Business Communicators
Houston

21. Social Media Measurement
and Monitoring FOR BEGINNERS -- Blogs
Mentions
Social Mention --
http://www.socialmention.co
m/
Google Alerts: News, Blogs --
http://www.google.com/alerts
Technorati --
http://technorati.com/
IABC International Association
Of Business Communicators
Houston

22. Social Media Measurement
and Monitoring FOR BEGINNERS -- Blogs
Comments & Trackbacks
IABC International Association
Of Business Communicators
Houston

23. Social Media Measurement
and Monitoring FOR BEGINNERS -- Twitter
Number of Followers
IABC International Association
Of Business Communicators
Houston

24. Social Media Measurement
and Monitoring FOR BEGINNERS -- Twitter
Responses
Mentions
Retweets
IABC International Association
Of Business Communicators
Houston

25. Social Media Measurement
and Monitoring FOR BEGINNERS -- Twitter
Social Mention --
http://www.socialmention.com/
Twitter Search --
http://search.twitter.com/
Twazzup --
http://www.twazzup.com
IABC International Association
Of Business Communicators
Houston

26. Social Media Measurement
and Monitoring FOR BEGINNERS -- Twitter
“Decks” & Clickthroughs
BIT.LY URL Shortener --
http://bit.ly/
OW.LY URL Shortener
(HootSuite) --
http://hootsuite.com
TweetDeck --
http://www.tweetdeck.com/
IABC International Association
Of Business Communicators
Houston

27. Social Media Measurement
and Monitoring FOR BEGINNERS -- Facebook
Number of “Fans”
IABC International Association
Of Business Communicators
Houston

28. Social Media Measurement
and Monitoring FOR BEGINNERS -- Facebook
Demographics on
your fans
Fan interactions on
your page
IABC International Association
Of Business Communicators
Houston

29. Social Media Measurement
and Monitoring FOR BEGINNERS -- Facebook
Comments
Sharing (links)
OW.LY URL Shortener
(HootSuite) --
http://hootsuite.com
BIT.LY URL Shortener --
http://bit.ly/
Mentions
Social Mention --
http://www.socialmention.com/
Facebook Search
IABC International Association
Of Business Communicators
Houston

30. Recap – questions to ask first
What’s your objective?
What are you going to measure?
What are you going to measure
against?
How much of your resources are you going to
invest in measurement?
When are you going to look at your metrics?
IABC International Association
Of Business Communicators
Houston

31. Recap – Free tools to use TODAY
Blogs
Traffic
Alexa.com’s Site Info tool -- http://www.alexa.com/siteinfo
Google Analytics -- http://www.google.com/analytics/
Ranking
Alexa.com’s Site Info tool -- http://www.alexa.com/siteinfo
Links
OW.LY URL Shortener (HootSuite) -- http://hootsuite.com
BIT.LY URL Shortener -- http://bit.ly/
Mentions
Social Mention -- http://www.socialmention.com/
Google Alerts: News, Blogs -- http://www.google.com/alerts
Tip, use “link:http://www.houstonlibrary.org” to find sites linking to yours
Technorati -- http://technorati.com/
Comments & Trackbacks
RSS Feeds (subscriptions)
RSS Feeds, FeedBurner -- http://www.feedburner.com/
IABC International Association
Of Business Communicators
Houston

32. Recap – Free tools to use TODAY
Twitter
# of Followers, # of Responses, # of Retweets, Mentions
Twitter Search -- http://search.twitter.com/
Social Mention -- http://www.socialmention.com/
Twazzup -- http://www.twazzup.com
Clickthroughs
OW.LY URL Shortener (HootSuite) -- http://hootsuite.com
BIT.LY URL Shortener -- http://bit.ly/
Trends
TweetStats -- http://tweetstats.com
Twitter Analyzer -- http://twitteranalyzer.com/
Twitter Sheep -- http://twittersheep.com/
Twitter Grader -- http://twitter.grader.com/
IABC International Association
Of Business Communicators
Houston

33. Recap – Free tools to use TODAY
Facebook
# of Fans (“Likers”)
Demographics on Fans
Comments
Sharing
Attendance at events
Clickthroughs
OW.LY URL Shortener (HootSuite) -- http://hootsuite.com
BIT.LY URL Shortener -- http://bit.ly/
Mentions
Social Mention -- http://www.socialmention.com/
Facebook Search
IABC International Association
Of Business Communicators
Houston

34. Paid Tools for Monitoring & Analysis
Omniture --
http://www.omniture.com/en/products/online_analytics/discov
er
PR Newswire -- http://www.prnewswire.com/products-
services/targeting-monitoring-measurement/social-media-
monitoring/
Radian6 -- http://www.radian6.com/
Scout Labs -- http://www.scoutlabs.com/
Sysomos -- http://www.sysomos.com/
Viral Heat -- http://www.viralheat.com/
Web Trends (powered by Radian6) --
http://www.webtrends.com/Products/SocialMeasurement
IABC International Association
Of Business Communicators
Houston

35. Paid Tools for Monitoring & Analysis
Cymfony -- http://www.cymfony.com
JD Powers --
http://businesscenter.jdpower.com/?f=/jdpacontent/c
orpcomm/Services/content/WebIntelligence.htm
ListenLogic -- http://www.listenlogic.com/
Nielsen Buzzmetrics -- http://en-
us.nielsen.com/tab/product_families/nielsen_buzzme
trics
Visible Technologies -
http://www.visibletechnologies.com/
IABC International Association
Of Business Communicators
Houston

36. Bibliography – Articles & Blogs
Stop the Interruption: Push Versus Pull in Media Relations
http://blog.journalistics.com/2009/stop-the-interruption-pull-versus-
pull-media-relations/
PR people can measure social media. We just need to learn.
http://nextcommunications.blogspot.com/2010/05/pr-people-can-
measure-social-media-we.html
PR Measurement Tips to Grade Your Campaign’s Performance
http://www.ereleases.com/prfuel/pr-measurement-tips/
KD Paine’s Measurement Blog http://kdpaine.blogs.com/
Communication Overtones (blog by Kami Huyse)
http://overtonecomm.blogspot.com/
IABC International Association
Of Business Communicators
Houston

37. Where to find me
www.SandraSays.com
www.twitter.com/sandrasays
www.facebook.com/sandrasays
www.linkedin.com/in/sandrafernandez
sandra@sandrasays.com
IABC International Association
Of Business Communicators
Houston