SlideShare uma empresa Scribd logo

Communicating Your Value - John Sweney, CEO of Brookwoods Group

•Transferir como PPT, PDF•
•
IABC Houston
IABC Houston

IABC Houston July 27th Luncheon Topic

NegóciosCarreiras
1 de 16
marketing yourself 2011.07.19
Key messages: ,[object Object]
Start at the beginning… Group Action Go Forward Activities Improvement Adjust strategies, plans and actions to better achieve goals. Purpose Why are we here? What is the purpose of the group? What do we hope to accomplish? What is the change? Vision Concrete view of what we’ll look like when we reach our goals. Values Principles or beliefs which profoundly affects the “hows” & “whys” of what we do. Strategy Pathway to travel to reach the various goals. Goal An achievement which added to other goals realizes the vision. Plan Operational step of various tactics that support the strategies Tactics/Actions Work to carry out the plans. Results Outcomes of the actions. Audit Testing alignment of goals, plans, strategies, actions, and results. Business What activities do we choose to pursue our purpose statement? What business are we in? Link to purpose. Mission
Key messages: ,[object Object],[object Object]
Jack B Nimble ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Jack B Nimble ,[object Object],[object Object],[object Object]
Key messages: ,[object Object],[object Object],[object Object]
Baking Soda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key messages: ,[object Object],[object Object],[object Object]
Amanda B Recondwith ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bilingual communications professional with a strong record of accomplishments in multi-national environments. More than 12 years of experience developing and implementing strategic communications initiatives resulting in increased executive involvement, media awareness, corporate brand recognition, and sales leads. A unique blend of internal and external communications expertise, management skills, cross-functional perspective, and creativity readily transferable across industries.
Harry C Tuasian ,[object Object],[object Object],[object Object],Expert  in crisis preparedness, avoidance and management.  Seasoned public affairs leader to build and strengthen your company’s strong relationships with journalists, analysts and employees. 
Key messages: ,[object Object],[object Object],[object Object],[object Object]
Taste me! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Disclaimers: ,[object Object],[object Object],[object Object]
Disclaimers: ,[object Object]
 

Recomendados

Starting and Operating a Business in New Zealand
Starting and Operating a Business in New ZealandStarting and Operating a Business in New Zealand
Starting and Operating a Business in New ZealandLinku2 North Shore
 
Ndo Chinese Group
Ndo Chinese GroupNdo Chinese Group
Ndo Chinese GroupReneja
 
New Distributor Orientation (AIM GLOBAL)
New Distributor Orientation (AIM GLOBAL)New Distributor Orientation (AIM GLOBAL)
New Distributor Orientation (AIM GLOBAL)Jonathan Aquino
 
Building a Global Business with Forever Living.
Building a Global Business with Forever Living.Building a Global Business with Forever Living.
Building a Global Business with Forever Living.Be your own Boss.
 
Boris building a global biz eng
Boris building a global biz engBoris building a global biz eng
Boris building a global biz engJohn Fisher
 
8 steps to success
8 steps to success8 steps to success
8 steps to successWinalite
 
The Winning Brand Formula
The Winning Brand Formula The Winning Brand Formula
The Winning Brand Formula Leik Hong, Leow 廖翊翃
 
Knowledge & Magic – significantly unfair competitive advance
Knowledge & Magic – significantly unfair competitive advanceKnowledge & Magic – significantly unfair competitive advance
Knowledge & Magic – significantly unfair competitive advanceJuha Larsson
 

Recomendados

Starting and Operating a Business in New Zealand
Starting and Operating a Business in New ZealandStarting and Operating a Business in New Zealand
Starting and Operating a Business in New ZealandLinku2 North Shore
 
Ndo Chinese Group
Ndo Chinese GroupNdo Chinese Group
Ndo Chinese GroupReneja
 
New Distributor Orientation (AIM GLOBAL)
New Distributor Orientation (AIM GLOBAL)New Distributor Orientation (AIM GLOBAL)
New Distributor Orientation (AIM GLOBAL)Jonathan Aquino
 
Building a Global Business with Forever Living.
Building a Global Business with Forever Living.Building a Global Business with Forever Living.
Building a Global Business with Forever Living.Be your own Boss.
 
Boris building a global biz eng
Boris building a global biz engBoris building a global biz eng
Boris building a global biz engJohn Fisher
 
8 steps to success
8 steps to success8 steps to success
8 steps to successWinalite
 
The Winning Brand Formula
The Winning Brand Formula The Winning Brand Formula
The Winning Brand Formula Leik Hong, Leow 廖翊翃
 
Knowledge & Magic – significantly unfair competitive advance
Knowledge & Magic – significantly unfair competitive advanceKnowledge & Magic – significantly unfair competitive advance
Knowledge & Magic – significantly unfair competitive advanceJuha Larsson
 
New Distributor Orientation English
New Distributor Orientation EnglishNew Distributor Orientation English
New Distributor Orientation EnglishReneja
 
Ndo sb
Ndo sbNdo sb
Ndo sbaimonevictory
 
The Sales Handbook - How To Be Killers In Sales
The Sales Handbook - How To Be Killers In SalesThe Sales Handbook - How To Be Killers In Sales
The Sales Handbook - How To Be Killers In SalesMinh Khoi Nguyen
 
Restaurant Startup Guide
Restaurant Startup GuideRestaurant Startup Guide
Restaurant Startup Guidejustreleasedpdfs
 
7 Deadly Sins to Avoid When Creating A Dental Marketing Budget
7 Deadly Sins to Avoid When Creating A Dental Marketing Budget7 Deadly Sins to Avoid When Creating A Dental Marketing Budget
7 Deadly Sins to Avoid When Creating A Dental Marketing BudgetNew Patients, Inc.
 
Entrepreneurship and retail from star bucks
Entrepreneurship and retail from star bucksEntrepreneurship and retail from star bucks
Entrepreneurship and retail from star bucksKiran TK
 
Motives Cosmetics Business Presentation
Motives Cosmetics Business PresentationMotives Cosmetics Business Presentation
Motives Cosmetics Business PresentationLaCalisto Makeup Artist and Acadamey
 
Master seller hgmp
Master seller hgmpMaster seller hgmp
Master seller hgmpJorge Saguinsin
 
Hcc personal marketing plan
Hcc personal marketing planHcc personal marketing plan
Hcc personal marketing planHONEY CASTANARES
 
What is a brand? - For small business owners
What is a brand? - For small business ownersWhat is a brand? - For small business owners
What is a brand? - For small business ownersRay Pastoors
 
Top ten
Top tenTop ten
Top tenHONEY CASTANARES
 
Gameplan JEUNESSE GLOBAL 2015
Gameplan JEUNESSE GLOBAL 2015Gameplan JEUNESSE GLOBAL 2015
Gameplan JEUNESSE GLOBAL 2015SérgioAffonso Silva
 
Jns 07 gameplan
Jns 07 gameplanJns 07 gameplan
Jns 07 gameplanSam Kim
 
Asap sb
Asap sbAsap sb
Asap sbaimonevictory
 
50 Tried and Tested Business Tips
50 Tried and Tested Business Tips50 Tried and Tested Business Tips
50 Tried and Tested Business TipsBurCom Consulting Ltd.
 
Boost your profits by boosting your reputation - How to get customers with fr...
Boost your profits by boosting your reputation - How to get customers with fr...Boost your profits by boosting your reputation - How to get customers with fr...
Boost your profits by boosting your reputation - How to get customers with fr...James Pereira
 
Robert kiyosaki pdf
Robert kiyosaki pdfRobert kiyosaki pdf
Robert kiyosaki pdfRestu Pratomo
 
Elearning small business management
Elearning small business managementElearning small business management
Elearning small business managementstacygranger14
 
Jenns powerpoint
Jenns powerpointJenns powerpoint
Jenns powerpointjendo1234
 
Online Business Success
Online Business SuccessOnline Business Success
Online Business Successcasa
 
8 Stps To Success
8 Stps To Success8 Stps To Success
8 Stps To SuccessHAM JEETAIN GEY - Students Talent Hunt
 
REACT Program Experience
REACT Program ExperienceREACT Program Experience
REACT Program ExperienceGreg Fisk
 

Mais conteúdo relacionado

Mais procurados

New Distributor Orientation English
New Distributor Orientation EnglishNew Distributor Orientation English
New Distributor Orientation EnglishReneja
 
The Sales Handbook - How To Be Killers In Sales
The Sales Handbook - How To Be Killers In SalesThe Sales Handbook - How To Be Killers In Sales
The Sales Handbook - How To Be Killers In SalesMinh Khoi Nguyen
 
7 Deadly Sins to Avoid When Creating A Dental Marketing Budget
7 Deadly Sins to Avoid When Creating A Dental Marketing Budget7 Deadly Sins to Avoid When Creating A Dental Marketing Budget
7 Deadly Sins to Avoid When Creating A Dental Marketing BudgetNew Patients, Inc.
 
Entrepreneurship and retail from star bucks
Entrepreneurship and retail from star bucksEntrepreneurship and retail from star bucks
Entrepreneurship and retail from star bucksKiran TK
 
Hcc personal marketing plan
Hcc personal marketing planHcc personal marketing plan
Hcc personal marketing planHONEY CASTANARES
 
What is a brand? - For small business owners
What is a brand? - For small business ownersWhat is a brand? - For small business owners
What is a brand? - For small business ownersRay Pastoors
 
Jns 07 gameplan
Jns 07 gameplanJns 07 gameplan
Jns 07 gameplanSam Kim
 
Boost your profits by boosting your reputation - How to get customers with fr...
Boost your profits by boosting your reputation - How to get customers with fr...Boost your profits by boosting your reputation - How to get customers with fr...
Boost your profits by boosting your reputation - How to get customers with fr...James Pereira
 
Elearning small business management
Elearning small business managementElearning small business management
Elearning small business managementstacygranger14
 
Jenns powerpoint
Jenns powerpointJenns powerpoint
Jenns powerpointjendo1234
 

Mais procurados (19)

New Distributor Orientation English
New Distributor Orientation EnglishNew Distributor Orientation English
New Distributor Orientation English
 
Ndo sb
Ndo sbNdo sb
Ndo sb
 
The Sales Handbook - How To Be Killers In Sales
The Sales Handbook - How To Be Killers In SalesThe Sales Handbook - How To Be Killers In Sales
The Sales Handbook - How To Be Killers In Sales
 
Restaurant Startup Guide
Restaurant Startup GuideRestaurant Startup Guide
Restaurant Startup Guide
 
7 Deadly Sins to Avoid When Creating A Dental Marketing Budget
7 Deadly Sins to Avoid When Creating A Dental Marketing Budget7 Deadly Sins to Avoid When Creating A Dental Marketing Budget
7 Deadly Sins to Avoid When Creating A Dental Marketing Budget
 
Entrepreneurship and retail from star bucks
Entrepreneurship and retail from star bucksEntrepreneurship and retail from star bucks
Entrepreneurship and retail from star bucks
 
Motives Cosmetics Business Presentation
Motives Cosmetics Business PresentationMotives Cosmetics Business Presentation
Motives Cosmetics Business Presentation
 
Master seller hgmp
Master seller hgmpMaster seller hgmp
Master seller hgmp
 
Hcc personal marketing plan
Hcc personal marketing planHcc personal marketing plan
Hcc personal marketing plan
 
What is a brand? - For small business owners
What is a brand? - For small business ownersWhat is a brand? - For small business owners
What is a brand? - For small business owners
 
Top ten
Top tenTop ten
Top ten
 
Gameplan JEUNESSE GLOBAL 2015
Gameplan JEUNESSE GLOBAL 2015Gameplan JEUNESSE GLOBAL 2015
Gameplan JEUNESSE GLOBAL 2015
 
Jns 07 gameplan
Jns 07 gameplanJns 07 gameplan
Jns 07 gameplan
 
Asap sb
Asap sbAsap sb
Asap sb
 
50 Tried and Tested Business Tips
50 Tried and Tested Business Tips50 Tried and Tested Business Tips
50 Tried and Tested Business Tips
 
Boost your profits by boosting your reputation - How to get customers with fr...
Boost your profits by boosting your reputation - How to get customers with fr...Boost your profits by boosting your reputation - How to get customers with fr...
Boost your profits by boosting your reputation - How to get customers with fr...
 
Robert kiyosaki pdf
Robert kiyosaki pdfRobert kiyosaki pdf
Robert kiyosaki pdf
 
Elearning small business management
Elearning small business managementElearning small business management
Elearning small business management
 
Jenns powerpoint
Jenns powerpointJenns powerpoint
Jenns powerpoint
 

Semelhante a Communicating Your Value - John Sweney, CEO of Brookwoods Group

Online Business Success
Online Business SuccessOnline Business Success
Online Business Successcasa
 
REACT Program Experience
REACT Program ExperienceREACT Program Experience
REACT Program ExperienceGreg Fisk
 
The view from the dark side
The view from the dark sideThe view from the dark side
The view from the dark sideTom Lucas
 
International Marketing Strategy
International Marketing StrategyInternational Marketing Strategy
International Marketing Strategydoubletriple-fbm
 
FSW 12-07-19
FSW 12-07-19FSW 12-07-19
FSW 12-07-19ssipress
 
Noboru World_10 Marketing mistakes startups need to stop!.pdf
Noboru World_10 Marketing mistakes startups need to stop!.pdfNoboru World_10 Marketing mistakes startups need to stop!.pdf
Noboru World_10 Marketing mistakes startups need to stop!.pdfNoboru World
 
The 7 ps of marketing
The 7 ps of marketingThe 7 ps of marketing
The 7 ps of marketingTara Saini
 
Our Report Card: You Talked, We’re Listening. Here’s What You Told Us.
Our Report Card: You Talked, We’re Listening. Here’s What You Told Us.Our Report Card: You Talked, We’re Listening. Here’s What You Told Us.
Our Report Card: You Talked, We’re Listening. Here’s What You Told Us.Wendy Hughes
 
Online Marketing For Small Business
Online Marketing For Small BusinessOnline Marketing For Small Business
Online Marketing For Small Business8 Seconds Pty Ltd
 
Get your Business Cookin'
Get your Business Cookin'Get your Business Cookin'
Get your Business Cookin'iNEDC
 
Access Trng Retail Sales
Access Trng Retail SalesAccess Trng Retail Sales
Access Trng Retail SalesManeesh Konkar
 
Listing presentation Training
Listing presentation TrainingListing presentation Training
Listing presentation TrainingMoe Peyawary
 
New Sales Simplified
New Sales SimplifiedNew Sales Simplified
New Sales SimplifiedGlobal Agency
 
Winslow's Custom Buildings: Sales
Winslow's Custom Buildings: SalesWinslow's Custom Buildings: Sales
Winslow's Custom Buildings: SalesTexwin Carports
 
The Power of Branding V2 extended
The Power of Branding V2 extendedThe Power of Branding V2 extended
The Power of Branding V2 extendedPoonam J R
 
Build An Accounting Practice You Can Be Proud Of
Build An Accounting Practice You Can Be Proud OfBuild An Accounting Practice You Can Be Proud Of
Build An Accounting Practice You Can Be Proud OfPractice Ignition
 

Semelhante a Communicating Your Value - John Sweney, CEO of Brookwoods Group (20)

Online Business Success
Online Business SuccessOnline Business Success
Online Business Success
 
8 Stps To Success
8 Stps To Success8 Stps To Success
8 Stps To Success
 
REACT Program Experience
REACT Program ExperienceREACT Program Experience
REACT Program Experience
 
The view from the dark side
The view from the dark sideThe view from the dark side
The view from the dark side
 
International Marketing Strategy
International Marketing StrategyInternational Marketing Strategy
International Marketing Strategy
 
FSW 12-07-19
FSW 12-07-19FSW 12-07-19
FSW 12-07-19
 
Advertising agency profile
Advertising agency profileAdvertising agency profile
Advertising agency profile
 
Noboru World_10 Marketing mistakes startups need to stop!.pdf
Noboru World_10 Marketing mistakes startups need to stop!.pdfNoboru World_10 Marketing mistakes startups need to stop!.pdf
Noboru World_10 Marketing mistakes startups need to stop!.pdf
 
Business Development
Business DevelopmentBusiness Development
Business Development
 
The 7 ps of marketing
The 7 ps of marketingThe 7 ps of marketing
The 7 ps of marketing
 
Our Report Card: You Talked, We’re Listening. Here’s What You Told Us.
Our Report Card: You Talked, We’re Listening. Here’s What You Told Us.Our Report Card: You Talked, We’re Listening. Here’s What You Told Us.
Our Report Card: You Talked, We’re Listening. Here’s What You Told Us.
 
R+F Getting Started Brochure
R+F Getting Started BrochureR+F Getting Started Brochure
R+F Getting Started Brochure
 
Online Marketing For Small Business
Online Marketing For Small BusinessOnline Marketing For Small Business
Online Marketing For Small Business
 
Get your Business Cookin'
Get your Business Cookin'Get your Business Cookin'
Get your Business Cookin'
 
Access Trng Retail Sales
Access Trng Retail SalesAccess Trng Retail Sales
Access Trng Retail Sales
 
Listing presentation Training
Listing presentation TrainingListing presentation Training
Listing presentation Training
 
New Sales Simplified
New Sales SimplifiedNew Sales Simplified
New Sales Simplified
 
Winslow's Custom Buildings: Sales
Winslow's Custom Buildings: SalesWinslow's Custom Buildings: Sales
Winslow's Custom Buildings: Sales
 
The Power of Branding V2 extended
The Power of Branding V2 extendedThe Power of Branding V2 extended
The Power of Branding V2 extended
 
Build An Accounting Practice You Can Be Proud Of
Build An Accounting Practice You Can Be Proud OfBuild An Accounting Practice You Can Be Proud Of
Build An Accounting Practice You Can Be Proud Of
 

Mais de IABC Houston

IABC Entrepreneur Presentation
IABC Entrepreneur Presentation IABC Entrepreneur Presentation
IABC Entrepreneur Presentation IABC Houston
 
How Hacking the Hidden Networks in Your Organization can Make you a Better Co...
How Hacking the Hidden Networks in Your Organization can Make you a Better Co...How Hacking the Hidden Networks in Your Organization can Make you a Better Co...
How Hacking the Hidden Networks in Your Organization can Make you a Better Co...IABC Houston
 
Marketing OTC Presentation by Dana Otillio For IABC Houston
Marketing OTC Presentation by Dana Otillio For IABC HoustonMarketing OTC Presentation by Dana Otillio For IABC Houston
Marketing OTC Presentation by Dana Otillio For IABC HoustonIABC Houston
 
Self Marketing by John Sweney, Brookwoods Group (May2014)
Self Marketing by John Sweney, Brookwoods Group (May2014)Self Marketing by John Sweney, Brookwoods Group (May2014)
Self Marketing by John Sweney, Brookwoods Group (May2014)IABC Houston
 
Cloud Computing Silver Lining
Cloud Computing Silver LiningCloud Computing Silver Lining
Cloud Computing Silver LiningIABC Houston
 
Cisco brand-language-iabc-houston
Cisco brand-language-iabc-houstonCisco brand-language-iabc-houston
Cisco brand-language-iabc-houstonIABC Houston
 
Barbara fagan smith iabc houston presentation on measurement, oct. 2013 - for...
Barbara fagan smith iabc houston presentation on measurement, oct. 2013 - for...Barbara fagan smith iabc houston presentation on measurement, oct. 2013 - for...
Barbara fagan smith iabc houston presentation on measurement, oct. 2013 - for...IABC Houston
 
17 business-communications-resources
17 business-communications-resources17 business-communications-resources
17 business-communications-resourcesIABC Houston
 
Going Mobile-Getting Results (Marc Nathan, ESIG-IABC May-2013)
Going Mobile-Getting Results (Marc Nathan, ESIG-IABC May-2013)Going Mobile-Getting Results (Marc Nathan, ESIG-IABC May-2013)
Going Mobile-Getting Results (Marc Nathan, ESIG-IABC May-2013)IABC Houston
 
Keeping in Touch -- Collaborative Technologies
Keeping in Touch -- Collaborative TechnologiesKeeping in Touch -- Collaborative Technologies
Keeping in Touch -- Collaborative TechnologiesIABC Houston
 
The brave new/old world of Content Marketing!
The brave new/old world of Content Marketing!The brave new/old world of Content Marketing!
The brave new/old world of Content Marketing!IABC Houston
 
Make Your Website Work for You (July 12, 2012)
Make Your Website Work for You (July 12, 2012)Make Your Website Work for You (July 12, 2012)
Make Your Website Work for You (July 12, 2012)IABC Houston
 
MD Anderson Cancer Center: Making Cancer History
MD Anderson Cancer Center: Making Cancer HistoryMD Anderson Cancer Center: Making Cancer History
MD Anderson Cancer Center: Making Cancer HistoryIABC Houston
 
Southwest Air: Nuts About Online Communications
Southwest Air: Nuts About Online CommunicationsSouthwest Air: Nuts About Online Communications
Southwest Air: Nuts About Online CommunicationsIABC Houston
 
Social Media Marketing Made Simple
Social Media Marketing Made SimpleSocial Media Marketing Made Simple
Social Media Marketing Made SimpleIABC Houston
 
PR in the Age of NOW
PR in the Age of NOWPR in the Age of NOW
PR in the Age of NOWIABC Houston
 
Thinking [Better] About the Future
Thinking [Better] About the Future Thinking [Better] About the Future
Thinking [Better] About the Future IABC Houston
 
Media Relations -- Getting the Message Out
Media Relations -- Getting the Message OutMedia Relations -- Getting the Message Out
Media Relations -- Getting the Message OutIABC Houston
 

Mais de IABC Houston (20)

IABC Entrepreneur Presentation
IABC Entrepreneur Presentation IABC Entrepreneur Presentation
IABC Entrepreneur Presentation
 
How Hacking the Hidden Networks in Your Organization can Make you a Better Co...
How Hacking the Hidden Networks in Your Organization can Make you a Better Co...How Hacking the Hidden Networks in Your Organization can Make you a Better Co...
How Hacking the Hidden Networks in Your Organization can Make you a Better Co...
 
Marketing OTC Presentation by Dana Otillio For IABC Houston
Marketing OTC Presentation by Dana Otillio For IABC HoustonMarketing OTC Presentation by Dana Otillio For IABC Houston
Marketing OTC Presentation by Dana Otillio For IABC Houston
 
Self Marketing by John Sweney, Brookwoods Group (May2014)
Self Marketing by John Sweney, Brookwoods Group (May2014)Self Marketing by John Sweney, Brookwoods Group (May2014)
Self Marketing by John Sweney, Brookwoods Group (May2014)
 
Cloud Computing Silver Lining
Cloud Computing Silver LiningCloud Computing Silver Lining
Cloud Computing Silver Lining
 
Cisco brand-language-iabc-houston
Cisco brand-language-iabc-houstonCisco brand-language-iabc-houston
Cisco brand-language-iabc-houston
 
Barbara fagan smith iabc houston presentation on measurement, oct. 2013 - for...
Barbara fagan smith iabc houston presentation on measurement, oct. 2013 - for...Barbara fagan smith iabc houston presentation on measurement, oct. 2013 - for...
Barbara fagan smith iabc houston presentation on measurement, oct. 2013 - for...
 
17 business-communications-resources
17 business-communications-resources17 business-communications-resources
17 business-communications-resources
 
Going Mobile-Getting Results (Marc Nathan, ESIG-IABC May-2013)
Going Mobile-Getting Results (Marc Nathan, ESIG-IABC May-2013)Going Mobile-Getting Results (Marc Nathan, ESIG-IABC May-2013)
Going Mobile-Getting Results (Marc Nathan, ESIG-IABC May-2013)
 
Keeping in Touch -- Collaborative Technologies
Keeping in Touch -- Collaborative TechnologiesKeeping in Touch -- Collaborative Technologies
Keeping in Touch -- Collaborative Technologies
 
The brave new/old world of Content Marketing!
The brave new/old world of Content Marketing!The brave new/old world of Content Marketing!
The brave new/old world of Content Marketing!
 
Make Your Website Work for You (July 12, 2012)
Make Your Website Work for You (July 12, 2012)Make Your Website Work for You (July 12, 2012)
Make Your Website Work for You (July 12, 2012)
 
MD Anderson Cancer Center: Making Cancer History
MD Anderson Cancer Center: Making Cancer HistoryMD Anderson Cancer Center: Making Cancer History
MD Anderson Cancer Center: Making Cancer History
 
Southwest Air: Nuts About Online Communications
Southwest Air: Nuts About Online CommunicationsSouthwest Air: Nuts About Online Communications
Southwest Air: Nuts About Online Communications
 
Social Media Marketing Made Simple
Social Media Marketing Made SimpleSocial Media Marketing Made Simple
Social Media Marketing Made Simple
 
Self promotion
Self promotionSelf promotion
Self promotion
 
PR in the Age of NOW
PR in the Age of NOWPR in the Age of NOW
PR in the Age of NOW
 
Thinking [Better] About the Future
Thinking [Better] About the Future Thinking [Better] About the Future
Thinking [Better] About the Future
 
Media Relations -- Getting the Message Out
Media Relations -- Getting the Message OutMedia Relations -- Getting the Message Out
Media Relations -- Getting the Message Out
 
Copyrights 101
Copyrights 101Copyrights 101
Copyrights 101
 

Último

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxtrishalcan8
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 

Último (20)

Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptxSocio-economic-Impact-of-business-consumers-suppliers-and.pptx
Socio-economic-Impact-of-business-consumers-suppliers-and.pptx
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRegression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 

Communicating Your Value - John Sweney, CEO of Brookwoods Group

  • 2.
  • 3. Start at the beginning… Group Action Go Forward Activities Improvement Adjust strategies, plans and actions to better achieve goals. Purpose Why are we here? What is the purpose of the group? What do we hope to accomplish? What is the change? Vision Concrete view of what we’ll look like when we reach our goals. Values Principles or beliefs which profoundly affects the “hows” & “whys” of what we do. Strategy Pathway to travel to reach the various goals. Goal An achievement which added to other goals realizes the vision. Plan Operational step of various tactics that support the strategies Tactics/Actions Work to carry out the plans. Results Outcomes of the actions. Audit Testing alignment of goals, plans, strategies, actions, and results. Business What activities do we choose to pursue our purpose statement? What business are we in? Link to purpose. Mission
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.