We went to #KDY14 in Goa, September 2014. Here are some of the best quotes we heard by the speakers.

1. Stockholm — Karlskrona — New York — Manchester — Singapore
www.hyperisland.com

2. wwwwww.h.hyyppeerirsilsanladn.cdom.com
01
THE BEST QUOTES FROM
#KDY14
Goa, September 14, 2014
by @maria_eriksson / @hyperisland

3. DON’T JUST DO GOOD DESIGN DO GOOD

4. DO GOOD
A COMMON THEME AMONGST MOST SPEAKERS WAS THAT IT’S BIGGER THAN
DESIGN, THAT WE ALL NEED TO GET BETTER AT DOING GOOD FOR THE WORLD.
I think David Berman summed it up really well when he said “If we can leave things a little bit better than
when we found them the world would be a much better place”.
I was quite surprised to see how so many of the speakers brought this to their sessions, no matter if you do
logos, movies or art, you should always have the aim to make the world a little bit better, and big things will
happen.
!

5. WE NOT ME @MOVINGBRANDS

6. MAT HEINL from @movingbrands said how important it is for them to always work together, there are no
projects or tasks that will not be better if we collaborate.

7. the future agency is doing
life design
@tokyosoulman

8. Morihiko Hasebe, at Hakuhodo in Japan shared
how they have built a hospital that looks like a
boutique hotel, by merging existing expertise.
!
He also reinforced that the future advertising
industry is embracing and adapting to change.
Hybrid expertise is the future!

9. BAD CONTENT IS JUST A
SYMPTOM THAT SOMETHING
ELSE IS WRONG.
@emcguane

10. Elizabeth McGuane says it could be the people, the process or the structure. An important learning for her
was to be in one room, to make collaboration happen and work.

11. "Progress only really occurs when an
organisation is outside the comfort zone"
@ajaz

12. “Allow your
employees to
experiment with
unknown outcomes
and they'll be better
decision makers "
@ajaz

13. Ajaz Ahmed, co-founder of AKQA showed off their case studies through the lens of leadership and bravery
for brands, an interesting way to show work by using different angles.

14. @ToddRovak from
Fahrenheit212, goes
so well with the
Jobs To Be Done
Theory we are using
at Hyper Island.

15. If every one of us would leave things a little bit better than when
we found them, the world would be a much better place
-David Berman

16. "Most brands are so busy with telling a story that they forget that
no one is interested!”
@manchipp

17. SEE MORE AT #KDY14