Ecommerce School: Roger Lopez on Google Analytics
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On October 15, 2013, Roger Lopez of DoMyOwnPestControl.com, presented this talk at Ecommerce School to help beginners understand Google Analytics.
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Ecommerce School: Roger Lopez on Google Analytics
- 1. Instructor | Roger Lopez roger@lopezaguirre.com #ecommerceschool
- 2. • • 2
- 3. How can I make my marketing campaigns more effective and accountable? How are visitors using my site? How do I improve site interaction? Where and when are visitors abandoning my shopping cart? Am I creating effective content? 3
- 4. Why? To Understand What is Working
- 5. Why? To Understand What is Working To Fix Things that Are not Working
- 6. Why? To Understand What is Working To Improve our Results To Fix Things that Are not Working
- 7. Why? To Understand What is Working To Fix Things that Are not Working To Improve our Results To Calculate our Value
- 8. Why? To Understand What is Working To Fix Things that Are not Working To Improve our Results To Calculate our Value To Justify and Encourage Investment
- 9. Why? To Understand What is Working To Fix Things that Are not Working To Improve our Results To Calculate our Value To Justify and Encourage Investment To Dominate our Niche
- 10. Create Account Sign Up at: google.com/analytics
- 11. Get the Code Place this code on your site in the <head> section
- 12. Put Code on Site
- 13. Collect Data
- 14. But Don’’t Stop There!
- 15. Why? Macro Goals (Sales, Lead Forms, Store Locator) Macro Goals = Top Line Revenue Micro Goals (White Paper Download, Time on Site, Video Views, etc.) Micro Goals = Buyer Influence Configure your goals in Google Analytics settings You can set up to 20 goals!
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- 17. Analyze Sources Pay attention to your traffic balance Set up segments to understand how your traffic sources perform
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- 30. Make Reports Easy To Read
- 31. Questions Contact Roger: roger@lopezaguirre.com Twitter: @inemode www.linkedin.com/in/iamroger Web: www.domyownpestcontrol.com