1. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
ENGLISH for
MARKETING & ADVERTISING

2. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
Part 1
Focus on
Marketing

3. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
IMPORTANT
DEFINITIONS

4. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
MARKETING
Tìm kiếm khách hàng ?
TIẾP THỊ ?
Bề nổi của doanh nghiệp?
QUẢNG CÁO?

5. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
72
Value

6. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
ADVERTISING
(quảng cáo)

7. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
ADVERTISING
Là hình thức truyền thông phi cá nhân
thông qua phương tiện truyền thông
trả phí  giúp doanh nghiệp giới thiệu
thông tin (s.phẩm, d.vụ, …)
Television Newspapers & Magazines
Internet (website, forums …)
Offline
(road show, trade show …)

8. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
ADVERTISING
TỐN KÉM? (costly?)

9. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
ADVERTISING
8:00pm/9:00pm 80,000,000 VND / slot
10:30-00:00pm
New Year’s Eve
160,000,000 VND / slot

10. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
ADVERTISING

11. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
ADVERTISING

12. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
PUBLIC RELATION
(PR)

13. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
PUBLIC RELATION
(PR)
Tổ chức quản lý
hình ảnh trong
mắt công chúng
thông qua 1 tiếng
nói thứ ba
Trong PR, tổ chức
không hoàn toàn
làm chủ những
thông điệp về hình
ảnh của mình

14. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
PUBLIC RELATION
(PR)
Trong PR, tổ chức
không hoàn toàn
làm chủ những
thông điệp về hình
ảnh của mình
Bad image
Minimize Effects
Good image
Let the public decide

15. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
PUBLIC RELATION
(PR)Bad image
Minimize Effects
Good image
Let the public decide

16. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
PUBLIC RELATION
(PR)Bad image
Minimize Effects
Good image
Let the public decide

17. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
PUBLIC RELATION
(PR)Bad image
Minimize Effects
Good image
Let the public decide

18. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
PUBLIC RELATION
(PR)
Quản lý danh tiếng với mong muốn có được sự thấu
hiểu của công chúng  tạo ra ảnh hưởng tới hành vi
của mọi người
Good image
Let the public decide
CUSTOMER
GOVERNMENT
PRESS
INVESTORS
EMPLOYEES

19. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
BRANDING
(thương hiệu)

20. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
MARKETING
ADVERTISING
PUBLIC RELATIONS (PR)
BRANDING

21. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
IMPORTANT
CONCEPTS/TECHNICAL WORDS

22. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
IMPORTANT
CONCEPTS/TECHNICAL WORDS

23. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
LAUNCH (v)
We have just launched our marketing campaign last month.
IMPORTANT
CONCEPTS/TECHNICAL WORDS

24. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
CLIENT (n)
IMPORTANT
CONCEPTS/TECHNICAL WORDS
CUSTOMER (n)
CONSUMER (n)

25. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
Inbound Marketing
IMPORTANT
CONCEPTS/TECHNICAL WORDS
Outbound Marketing

26. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
IMPORTANT
CONCEPTS/TECHNICAL WORDS
Outbound Marketing
Tradeshow
Conferences
(hội nghị chuyên đề)
Emails/Letters
Telesales
Advertising
(TV, blog, website,
newspapers …)

27. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
IMPORTANT
CONCEPTS/TECHNICAL WORDS
Inbound Marketing

28. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
IMPORTANT
CONCEPTS/TECHNICAL WORDS
Inbound Marketing

29. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
IMPORTANT
CONCEPTS/TECHNICAL WORDS

30. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
IMPORTANT
CONCEPTS/TECHNICAL WORDS
line (n)
- product line stretching

31. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
IMPORTANT
CONCEPTS/TECHNICAL WORDS
Product period (n)

32. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
IMPORTANT
CONCEPTS/TECHNICAL WORDS
Pricing Strategy / Policy
Price Skimming hớt váng
Penetration Pricing xâm nhập

33. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
Part 2
Focus on
Advertising

34. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
Advertising Market
Group 1: Advertiser
Group 2: Advertising Service Supplier
Group 3: Advertising Service Agency

35. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
Group 1: Advertiser
Advertising Market

36. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
Group 2: Advertising Service Supplier
Advertising Market

37. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
Công ty thiết kế, in ấn
(design & print)
Bao bì (packaging), Nhãn hiệu (Trademark), Logo
Ấn phẩm quảng cáo (marketing printed matters)
Eg: poster, leaflet, ticket, namecard
POSM (point of sales material)
Group 2: Advertising Service Supplier
Advertising Market

38. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
Printed Matters Sample
Group 2: Advertising Service Supplier
Advertising Market
Poster

39. KHOI HUYNH
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MARKETING & ADVERSITSING
Printed Matters Sample
Group 2: Advertising Service Supplier
Advertising Market
Leaflet

40. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
POSM sample
Advertising Market

41. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
Công ty quảng cáo ngoài trời
(Outdoor Advertising)
Panel / Billboard
Bảng hiệu (fascia)
Group 2: Advertising Service Supplier
Advertising Market

42. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
Bus advertising
(transit advertising)
Group 2: Advertising Service Supplier
Advertising Market
Banner, bandroll
Công ty quảng cáo ngoài trời
(Outdoor Advertising)

43. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
Công ty làm phim quảng cáo (TVC)
(broadcast advertising)
Group 2: Advertising Service Supplier
Advertising Market

44. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
Phòng chụp ảnh
chuyên nghiệp
(Photo Studio)
Group 2: Advertising Service Supplier
Advertising Market

45. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
Công ty tiếp thị trực tiếp
(direct marketing)
Group 2: Advertising Service Supplier
Advertising Market
Direct email
Telemarketing
E-Marketing
D2D Marketing

46. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
Công ty nghiên cứu thị trường
(market research)
Group 2: Advertising Service Supplier
Advertising Market
Cimigo AC-Nielsen

47. KHOI HUYNH
ENGLISH FOR
MARKETING & ADVERSITSING
Group 3: Advertising Service Agency
Advertising Market
Vietnam
Media
Agency