The 13th Annual Food News Study, comissioned by Hunter Public Relations, examined the top food stories of 2015 in terms of general awareness and concern. The study also explored how food news stories influence consumer behavior and the top media sources for food information - broken out by recipes, general food news and nutrition. To receive a copy of the full report, including data by specific demographic segments, visit us at www.hunterpr.com/our-pov/foodstudy.html to learn more.

1. ©2015 Hunter Public Relations in Partnership with Libran Research & Consulting
ABBREVIATED REPORT
in partnership with
Libran Consulting
2015 FOOD
NEWS STUDY

2. Background/Objectives/Methodology
Top Food Stories of the Year
Where Americans Get their Food Information
Social Media & Mobile Usage
Demographics
3
5
14
20
24
TABLE OF CONTENTS
©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 2

3. For thirteen years, Hunter Public Relations has conducted an annual
study capturing the year in food related news. The Hunter PR Food News
Study highlights the top food stories of the past year according to the
opinion of Americans, and identifies if behavior changes ensued
because of food related news, as well as:
Providing an understanding of how important food news is overall to
Americans;
Measuring any change in interest in food stories overall;
Determining what media sources are used for gaining information on
food news including new and emerging digital and social platforms;
Level of consumer trust in these various news sources.
BACKGROUND/OBJECTIVES
©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 3

4. A quantitative online survey was conducted among a sample of N=1,001 American adults. The
survey was sent to a sample balanced to the US Census on age, race and region by sample
provider ResearchNow, with quotas set for even representation by gender. The study was 15
minutes in length, and in field from October 28th
- November 2nd
, 2015.
Questions covered in the study included:
• Top stories of 2015;
• Behavior changes due to 2015 news stories;
• Sources for recipe information, nutrition information
and sources of general food news;
The vast majority of these respondents (82%) do the cooking and food shopping in their
household. The vast majority (87%) also makes the decision on where to eat out.
We have reviewed this data by key demographic group, as well as by the following age
cohorts: Millennials, Gen Xers, Baby Boomers and Matures.
METHODOLOGY
• Trustworthiness of food sources;
• Media usage; and
• Social media usage.
©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 4

5. ©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 5
TOP FOOD
STORIES
OF THE YEAR
TOP FOOD
STORIES
OF THE YEAR

6. Hispanics are more likely to find these stories to be
important than are non-Hispanics (54% T2B vs. 42%) as
are HHs w/children (54% vs. 39% no child HHs).
Almost 1/3 of Americans this year feel that food & nutrition stories are very important, and almost
half (45%) believe they are more important than other news stories, marking an increase from 2014.
Importance of Food Stories
IMPORTANCE OF
FOOD & NUTRITION
STORIES
IMPORTANCE
VERSUS OTHER
NEWS STORIES
48%
Important
30%
Very important
14%
Much
more
important
45%
31%
Somewhat more
important
9%
Somewhat
less
important
40%
No more or less
important
18%
Not very
important
4%
Not at all important
6%
Much less important
2014: 40%
2013: 32%
Q.7: In general how important are food and nutrition stories to you?
Q.8: And during 2015 how important were food and nutrition stories
compared to other stories in the news? N=1,001
©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 6
(4) (3) (2)
(1)

7. Top 2015 Food Stories
The top food stories
of 2015 are the Fast Food
Breakfast, Blue Bell Issues
Recall, Western Drought
Impact Expands, Whole
Foods Overcharging
Scandal, and the Artificial
Flavors & Ingredients
Phase Out. These top
stories have a wide
ranging focus, from
product offerings to
corporate malfeasance.
40%
30%
23%
22%
19%
19%
15%
13%
12%
12%
1
2
3
4
FAST FOOD BREAKFAST
BLUE BELL ISSUES RECALL
WESTERN DROUGHT IMPACT EXPANDS
WHOLE FOODS OVERCHARGING SCANDAL
5
6
7
8
9
10
ARTIFICIAL FLAVORS & INGREDIENTS PHASE OUT
GMO LABELING
DOMINO'S PIZZA EMOJI ORDERING
FOOD WASTE THE NEW ECO CONCERN
ALCOHOL AVAILABILITY AT FAST FOOD LOCATIONS
ANHEUSER-BUSCH ACQUIRES SABMILLER
Q.3: ...TOP 3 FOOD STORIES of 2015 N=1,001
©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 7

8. Top 2015 Food Stories
Top stories are similar across age cohorts, with Fast Food Breakfast topping the list for most ages.
Note: Top stories are also the same across ethnicity and socio-economic group.
Fast Food
Breakfast
45%
Fast Food
Breakfast
41%
Fast Food
Breakfast
37%
Blue Bell Issues
Recall
38%
Blue Bell Issues
Recall
36%
Blue Bell Issues
Recall
28%
Domino's Pizza
Emoji Ordering
23%
Fast Food
Breakfast
37%
Blue Bell Issues
Recall
21%
Whole Foods
Overcharging
Scandal
23%
Western Drought
Impact Expands
30%
Western Drought
Impact Expands
33%
1
2
3
MILLENNIALS
(N=351)
BABY BOOMERS
(N=325)
MATURES
(N=101)
GEN X
(N=224)
Q.3: ...TOP 3 FOOD STORIES of 2015
©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 8

9. Behavior Changes
This year we see a continuing
trend where Americans are taking
action as a result of the food
stories reported in the media.
More than half of all Americans
have made a behavior change as a
result of one of these stories.
While they are most likely to have
been impacted by our top two
foods stories of the year, Blue Bell
Issues Recall and Fast Food
Breakfast, a notable minority
made a behavior change due to
the media’s coverage of GMO
Labeling and the Whole Foods
Overcharging Scandal.
17%
17%
15%
14%
12%
11%
8%
7%
6%
3%
2%
GMO LABELING
WHOLE FOODS OVERCHARGING SCANDAL
ARTIFICIAL FLAVORS AND INGREDIENTS PHASE OUT
FOOD WASTE, THE NEW ECO CONCERN
WESTERN DROUGHT IMPACT EXPANDS
DOMINO'S PIZZA EMOJI ORDERING
ALCOHOL AVAILABILITY AT FAST FOOD LOCATIONS
ANHEUSER-BUSCH ACQUIRES SABMILLER
A STORY NOT LISTED HERE CHANGED THE WAY I SHOP OR EAT
BLUE BELL ISSUES RECALL
FAST FOOD BREAKFAST
Q.5: When it comes to food which of the following
stories, if any, changed how you shop or eat? N=1,001
©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 9
2015

10. Behavior Changes
While not noted as a top
story of the year, Food Waste
appears to be driving more
specific behavior changes, as
four in ten of those claiming
to make a change are trying
to waste less food. This new
concern appears to have
trumped other specific
behavior changes.
NA
53%
44%
NA
58%
49%
53%
47%
48%
34%
38%
NA
NA
27%
NA
NA
NA
NA
17%
NA
19%
NA
15%
10%
11%
NA
NA
NA
NA
NA
2%
4%
BC
BC
B
B
BC
B
B
B
B
C
2013
(N=499) A
2014
(N=555) B
2015
(N=591) C
NA
44%
40%
45%
50%
36%
42%
37%
48%
27%
31%
27%
NA
21%
17%
26%
25%
26%
14%
NA
18%
NA
11%
10%
10%
NA
NA
NA
NA
NA
2%
5%
41%
38%
36%
36%
36%
35%
35%
35%
32%
29%
27%
26%
25%
24%
21%
18%
18%
17%
14%
14%
12%
11%
10%
9%
7%
7%
5%
5%
5%
4%
1%
6%
Q.6: As a result of food news this year in
what ways have your eating or shopping
habits changed over this past year if at all?
Base = those who changed a,b,c significant
difference at 95% confidence.
NA = attribute not asked.
©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 10
Trying to waste less food
I'm eating less processed food
I'm more likely to think about the health consequences of what I eat
I now pay more attention to the labeling on my foods
I checked food labels more often
I am paying more attention to the safety of my foods and beverages
I now pay more attention to the ingredient list of my foods
I pay more attention to where my food comes from
I'm eating less sugar
I'm doing more comparison shopping for lowest prices
I pay more attention to what my family consumes
I am more worried about the future of food
I am more concerned about fast food
I stopped buying a certain product or brand of product
Educating myself about how my food choices affect the environment
I changed my diet
I'm eating more protein
Trying new foods/flavors
I looked to purchase more of a certain product or brand of products
Purchased/tried a brand new product or limited-time offering
I exercised more so I could eat what I wanted
Stop/started shopping at a particular place or grocer
I now trust different sources for food information
Technology played a larger role in my eating or food shopping choices
I shared my opinions via social media
I visited more restaurants
I’m choosing more food or beverages for the “fun” factor
Drinking more alcoholic products
Have food delivered to my home
Ordered out more
Other
My eating and shopping habits have not changed in the past year

11. Women also place more importance
on food and the environment
(19% vs. 14% of men).
Women (69% vs. men 56%) place
more importance on Food Safety.
Non-Hispanics also place more
importance here (68% vs. 43% of
Hispanics). Hispanics place equal
importance to Nutrition and Safety.
Important Food Topics
Topics of Food Safety and Food Nutrition are most important to Americans.
Food Safety
Food Nutrition
Food & the Environment
Food Sourcing
Food Convenience
Popular Food/Flavor Trends
Food Marketing/Sales Promotion
Food Innovation
None of these
Food & Pop Culture
63%
47%
16%
12%
10%
5%
4%
4%
7%
3%
Q.9: Out of the following food areas or topics which are most important to you?
Please check up to two. N=1,001 a,b,c,d significant difference at 95% confidence level.
©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 11

12. Opinions on Food & Nutrition
While showing a decline for the past three years, the majority of Americans still believe in personal
responsibility with regard to what they eat. A focus on health continues to drive food attitudes.
People need to take responsibility for what they eat
Eating healthfully is extremely important to me
I’m looking for fresh and healthy foods when I eat out
I need to lose weight
There is too much conflicting information about food and nutrition
I love to cook
Organic foods are more healthy than non-organic foods
Fast food is a “no go” these days
I will not pay more for a food just because it is more healthful
I tend to choose convenient foods over healthful ones
I tend to buy national brand food products because
they are of higher quality than store brands
73%
77%
53%
55%
48%
47%
2015
2014
50%
47%
48%
46%
48%
36%
34%
32%
31%
30%
27%
26%
25%
24%
Q.16: Please tell us how much you agree or disagree with each
of the following statements regarding food. N=1,001
©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 12

13. Eight in ten Americans have a
food-related New Year’s
resolution planned for 2016,
and these resolutions match
with the goals from the last
two years. While eating
better to lose weight tops
the list, the number two food
resolution is to eat less
processed foods.
New Year’s Resolutions
Try to lose weight by eating better
Eat less processed food
Eat and cook more at home
Save money on groceries
Eat less salt/sodium
Eat more locally grown or raised foods
Drink beverages that have less sugar
Eat more protein and fewer carbs
Eat more organic foods
Eat more whole grains
Eat less meat
Posting fewer pictures of food on social media
I have a food or nutrition-related resolution that is not on this list
I do not have a food or nutrition-related resolution
35%
33%
28%
25%
21%
19%
19%
15%
15%
15%
10%
3%
2%
23%
Q.10: If you have a food or nutrition-related New Year's resolution
which of the following, if any, are among your resolutions? N=1,001
©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 13
Millennials, however, differ from
other cohorts in that their number
one resolution this year is to eat
and cook more at home (36%).
HHs w/children and Hispanics are
also more likely to resolve to eat
and cook more at home in 2016

14. WHERE AMERICANS
GET THEIR FOOD
INFORMATION
©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 14

15. RECIPES
56%
52%
44%
38%
27%
23%
21%
19%
7%
15%
Websites
Books or cookbooks
Magazines
Social media
Television
Blogs
Direct mail email or newsletters
Newspapers
Radio
None of these
RECIPES
2014 2015
<38%>
27%
19%
34%
<31%>
<24%>
Social media
Television
Newspapers
NUTRITION
2014 2015
34%
20%
10%
<41%>
<24%>
<15%>
Television
Newspapers
Radio
GENERAL FOOD NEWS
2014 2015
39%
9%
<44%>
<14%>
Websites
Books or
Cookbooks
NUTRITION
44%
29%
34%
22%
21%
20%
16%
16%
10%
22%
Websites
Magazines
Television
Social media
Books or cookbooks
Newspapers
Direct mail email or newsletters
Blogs
Radio
None of these
GENERAL FOOD NEWS
55%
40%
39%
31%
31%
26%
20%
16%
9%
16%
Television
Newspapers
Websites
Radio
Social Media
Magazines
Direct mail email or newsletters
Blogs
Books or cookbooks
None of these
Sources for Food Information
The top three sources of news on Recipes, Nutrition and General Food News have not changed from 2014.
This year Americans are more often turning to social media for information on recipes, but less so from television or
newspapers. They are also looking less to television, newspapers and radio for nutrition information. They are looking less
to websites and books for general food news.
©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 15
Q.11: Now please think for a moment about where in the media you hear or learn about recipes,
nutrition, or general food news. N=1,001 < > significant difference at 95% confidence level.

16. Top Recipe Sources
Recipe websites
43%
Recipe websites
39%
General cookbooks
46%
General cookbooks
45%
Facebook
40%
General cookbooks
35%
Recipe websites
45%
Recipe websites
37%
Food or cooking
magazines
27%
Facebook
29%
Facebook
27%
Newspaper Articles
27%
Blogs about food
26%
TV cooking shows
19%
Women’s magazines,
TV channel or show sites,
Tv cooking shows
22%
Health or diet books
16%
Food or
cooking magazines
32%
General cookbooks
37%
Food or
cooking magazines
29%
Food or
cooking magazines
30%
1
2
3
4
5
MILLENNIALS
(N=311)
BABY BOOMERS
(N=276)
MATURES
(N=84)
GEN X
(N=181)
Top sources for
recipes do not differ
greatly by age cohort.
Facebook has jumped
up in usage for
Millennials – now their
number two for recipes
(from number four in
2014). Three of the top
five Millennial resources
for recipes are online.
©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 16
Q.12: And thinking now only about RECIPES for each of these areas where
specifically do you find the latest information on recipes?

17. Health or
medical sites
22%
Health or
medical sites
19%
TV cooking shows
17%
Recipe websites
19%
Health or
medical sites
28%
Newspaper articles
24%
Facebook
21%
Health or
medical sites
17%
Recipe websites
16%
Recipe websites
17%
Recipe websites
15%
Food or
cooking magazines
17%
TV cooking shows
14%
Recipe websites
15%
TV cooking shows
15%
Facebook
16%
TV evening news
shows,
General cookbooks
13%
News articles
14%
Food company sites
15%
Food or cooking
magazines,
Newspaper articles
14%
1
2
3
4
5
MILLENNIALS
(N=351)
BABY BOOMERS
(N=325)
MATURES
(N=101)
GEN X
(N=224)
Top Nutrition Sources
Health or medical sites
fall into the top five
sources of nutrition
information across all
age cohorts. This year,
news articles have risen
in their ranking for Gen
Xers and Baby Boomers.
Social media (as well as
websites) continues to
be strong for Millennials
as a resource for
nutrition information.
©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 17
Q.13: And thinking now only about NUTRITION for each of these areas
where specifically do you find the latest information on nutrition?

18. Facebook
30%
TV evening
news shows
26%
Newspaper articles
31%
TV evening
news shows
22%
TV evening
news shows
29%
Newspaper articles
45%
TV evening
news shows
33%
Facebook
25%
Newspaper articles
22%
Newspaper articles
21%
TV cooking shows
23%
TV morning news
shows
23%
TV cooking shows
21%
News websites
20%
TV morning news
shows
22%
TV news health experts
21%
News sites
18%
Commercials
21%
TV cooking shows
17%
TV cooking shows
19%
News websites
19%
1
2
3
4
5
MILLENNIALS
(N=351)
BABY BOOMERS
(N=325)
MATURES
(N=194)
GEN X
(N=224)
Top General Food News Sources
Facebook continues
to be the number one
source for general food
news stories by
Millennials, and is now
the second most
important source for
Gen Xers. TV evening
news as a source for
general food news has
moved up in importance
in three cohorts.
©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 18
Q.14: And thinking now only about GENERAL FOOD NEWS for each
of these areas where specifically do you find the latest information on
general food news?

19. Trust in News Sources
Overall, Americans are reporting somewhat higher levels of trust in media sources (as evidenced by higher Top 2 Box ratings),
although their ranking of most trusted to least trusted sources is similar to trend – with health or medical sites and TV cooking shows
the most trusted. Versus last year, health or diet books has risen in ranking, from ninth most-trusted to fourth most trusted. Notably,
Facebook has declined from a moderately trusted source last year, to now one of the least trusted sources.
73%
71%
70%
68%
66%
65%
65%
65%
64%
63%
63%
63%
61%
60%
60%
59%
59%
58%
Home and garden magazines
Food company or grocery store magazines
Public radio
TV Talk shows
Men's magazines
TV channel or show sites
Government sites
Celebrity health or cookbooks
News shows
Grocery store circulars
Newsletter
Blogs from moms
Food company sites
Social media comments from peers
Blogs about food
Pinterest
Talk radio
Music stations
58%
57%
55%
53%
53%
51%
50%
49%
49%
49%
45%
45%
44%
44%
44%
41%
41%
40%
Coupon inserts
Advertising or coupons sent to home
Instagram
Email advertising
Twitter
Snapchat
Facebook
TV Reality show
TV advertisements
Radio advertisements
Commercials
Infomercials
Online advertising
Newspaper advertisements
Celebrity magazines
Social media comments from celebrities
From TV celebrities
Blogs from celebrities
MOST TRUSTED LEAST TRUSTED
87%
82%
82%
81%
80%
80%
80%
80%
79%
78%
78%
78%
78%
77%
76%
76%
75%
74%
Health or medical sites
TV Cooking shows
General Cookbooks
Health or diet books
Food or cooking magazines
TV News shows - evening
TV Documentaries
Lifestyle/fitness magazines
Women's magazines
TV News shows - morning
Articles
From TV news health experts
Reference books
Recipe sites
TV Home and garden shows
News sites
Blogs from health experts
General news magazines
TOP 2 BOX TRUST IN NEWS SOURCES
©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 19
Q.15: And how much do you trust each of these sources for providing
you with truthful unbiased information on food?
Base = those who used source.

20. ©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 20
SOCIAL MEDIA AND
MOBILE USAGE

21. Use of several
Facebook activities
is down this year,
while Instagram use
is up, now ahead of
Twitter.
Social Media Usage
©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 21
Q.17: Thinking about your usage of social media platforms, which of the following do
you do on a regular basis? N=1,001 a,b,c significant difference at 95% confidence level.
2013 A 2014 B 2015 C
(NET) FACEBOOK
Like share or comment on posts from friends
Post status updates photos videos or links
Like share or comment on posts from brands or companies
Consider purchasing a product or trying a recipe based on something you saw on Facebook
Like share or comment on posts from food publications
(NET) BLOGS
Visit blogs online
Read blogger content on Facebook/Twitter/Pinterest
Consider purchasing a product based on something you read on a blog
Decided NOT to purchase a product based on something you read on a blog
Post to my own blog
Post about food I bake/make/create
Share articles/recipes from blogs on my own social media (Facebook/ Twitter/ Pinterest)
(NET) PINTEREST
Consider trying a recipe based on something you saw on Pinterest
Re-pin like comment or share on friends' pins
Re-pin like comment or share on brands or companies pins
Pin photos videos recipes or links
Consider purchasing a product based on something you saw on Pinterest
Re-pin like comment or share on food publications pins
58%
43%
27%
24%
17%
NA
28%
19%
9%
8%
5%
4%
4%
NA
22%
12%
10%
9%
9%
8%
NA
C
C
C
C
C
C
A
A
AC
A
AC
A
A
A
A
A
A
A
61%
45%
28%
25%
21%
NA
35%
23%
13%
11%
6%
6%
7%
8%
30%
14%
14%
10%
13%
10%
NA
59%
38%
21%
20%
21%
14%
35%
19%
12%
10%
7%
4%
4%
8%
33%
14%
12%
11%
12%
10%
9%

22. Use of several
Facebook activities
is down this year,
while Instagram use
is up, now ahead of
Twitter.
Social Media Usage
continued
©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 22
Q.17: Thinking about your usage of social media platforms, which of the following do
you do on a regular basis? N=1,001 a,b,c significant difference at 95% confidence level.
2013 A 2014 B 2015 C
(NET) INSTAGRAM
Like share or comment on pictures from friends
Post pictures of food I buy or cook
Post pictures or videos
Like or comment on pictures from brands
Like or comment on pictures from food publications
(NET) TWITTER
Read retweet favorite or reply to tweets from brands or companies
Retweet favorite or reply to friends' tweets
Post a tweet
Consider purchasing a product or trying a recipe based on something you saw on Twitter
Read retweet or reply to tweets from food publications
(NET) PERISCOPE
Follow brands
Follow food publications
Follow celebrities
Watch streams live
Broadcast self
(NET) SNAPCHAT
Follow food publications
Follow brands
Share snaps about food with friends
NONE OF THESE
14%
10%
6%
5%
NA
NA
20%
10%
8%
8%
5%
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
36% B
21%
11%
10%
8%
8%
NA
26%
11%
10%
12%
6%
NA
NA
NA
NA
NA
NA
NA
12%
NA
8%
5%
31%
A
A
A
A
A
C
26%
12%
11%
7%
6%
6%
23%
7%
8%
8%
6%
6%
16%
5%
5%
5%
4%
1%
14%
6%
5%
5%
33%
AB
A

23. Hispanics are more
likely to say they are
using apps offered by
brands I like (33% vs.
20%) or to watch a
video for cooking
directions (33% vs.
20%) than are
non-Hispanics.
Mobile Usage
©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 23
2013
n=1002 A
2014
n=1004 B
2015
n=1001 C
Access the web through a mobile phone or tablet
Log on to Facebook or Twitter from a mobile phone or tablet
Use a mobile device to search for recipes
Access coupons on my mobile device via apps
Use a mobile device to build or store shopping lists
Shop/purchase items on my mobile device
Check for nutrition information or recipes while in the store grocery shopping
Use apps offered by brands that I like
Watch video on a mobile device to get cooking directions
None of these
46%
31%
19%
21%
14%
NA
NA
16%
9%
44% BC
A
A
A
A
A
C
B
AB
AB
AB
AB
B
AB
AB
42%
38%
29%
26%
21%
NA
17%
16%
16%
34%
49%
45%
36%
34%
26%
31%
21%
23%
22%
23%
Q.18: Now please think about your usage of mobile devices. In
which of the following activities do you regularly engage?
a,b,c Significant difference at 95% confidence level.
There is significantly more mobile usage taking place in 2015 as compared to the
prior two years. Notably, more Americans are using mobile access for social media
and for recipes and shopping lists. Now, almost a third of Americans are purchasing
products directly from their mobile device.

24. DEMOGRAPHICS
©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 24

25. Demographics
Male/Female
Age (Mean)
Millennial
Gen X
Baby Boomers
Matures
Race/Ethnicity
Hispanic
Caucasian
Black/African American
Asian
Other
Region
Northeast
South
Midwest
West
50%/50%
45.9
35%
22%
32%
10%
21%
82%
6%
6%
5%
17%
36%
22%
24%
Total
Respondents
N=1,001
©2015 Hunter Public Relations in Partnership with Libran Research & Consulting 25
Employment
Full time
Part time
Retired
Homemaker
Disabled
Unemployed
Student
Income (Median)
% With Children in HH
Marital Status
Married
Never married
Single but living as married
Divorced
Widowed
46%
10%
20%
9%
6%
4%
3%
$69.75k
36%
55%
17%
15%
8%
4%
Total
Respondents
N=1,001
(49% 1st
generation)

26. ©2015 Hunter Public Relations in Partnership with Libran Research & Consulting
Samara Farber Mormar
Hunter Public Relations
www.hunterpr.com
212-679-6600
smormar@hunterpr.com
Jane Mount
Libran Research & Consulting
www.libranresearch.com
207-219-8350
jane.mount@libranresearch.com
For additional information regarding the Hunter Public Relations Annual
Food News Study and putting these insights to work for your brand, contact: