HuebnerPetersen's "Teaching Moment" for 6/3/09, presented by Megan Stout. Comparison and discussion of a few brands who have recently updated their identities. A look at their old logos next to the new.

1. INDUSTRY
CUSTOMERS
EMPLOYEES
SUPPLIERS
Discussion: Brand Identity Redesigns
HuebnerPetersen “Teaching Moment” for June 3, 2009
Presented by Megan Stout

2. Oreo: Logo & packaging redesign
HUEBNER PETERSEN

3. Kraft: Corporate logo redesign
HUEBNER PETERSEN

4. Kraft: Similarities to other logos
HUEBNER PETERSEN

5. Miracle Whip
HUEBNER PETERSEN

6. Snapple
HUEBNER PETERSEN

7. Sysco
HUEBNER PETERSEN

8. The End: Discussion Time!
HUEBNER PETERSEN