Law firms are increasingly using social media to connect with potential clients and promote their services. A 2012 study found that over 80% of large law firms were active on LinkedIn and Facebook, though smaller firms were slower to adopt social media. Social platforms allow firms to showcase their expertise, build their brands, and find new business opportunities if used strategically.

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Source: Martindale Hubbell, “Global Social Media Checkup”

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Source: Vizibility, “Social media in the legal industry,” 14 May 2012

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