Transform Your Marketing with HubSpot

•

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HubSpot

Webinar presented by Brian Halligan on how to transform your marketing with HubSpot.

Negócios

Brian Halligan
@bhalligan
bhalligan@hubspot.com

Marketing Transformation

Marketing Transformation

6 Steps To Success

Organizing For Success

Who Is HubSpot?

Traditional Marketing Is Dead

800-555-1234
Annoying
Salesperson

Transformation
Outbound Marketing Inbound Marketing
• Telemarketing • SEO / SEM
• Trade shows • Blogging
• Direct mail • Social Media
• Email blasts • RSS
• Print ads • Free tools/trials
• TV/radio ads • Viral videos

6

Step 1
• Blog
• Podcast
• Videos
• Webinars
• Presentations
• eBooks
• News Release
• Apps

x

Step 2

• 8 Marketing Tips From An Olympic
Gold Medalist

• Vs

• Colleen’s Tuesday AM Thoughts

x

Step 3

http://app.hubspot.com/sm/feeds?portalId=53

Digital Citizen
Analytical
Reach
Content Creator

Blog IM.com Paid $$ SEO Social Grader

HubSpot Landing Page
Leads
Scoring
Un-Qualified
Leads
Nurturing
Qualified
Leads
Did not buy

Demos / Customers

Marketing

Get Found Get Found
Convert Partners Evangelist
Content Apps

R Burnes D Zarrella J Hopkins P Caputa K Knipp

E Mirman
R Corliss E Hebert C
Ortenberg
P Kaw

CEO’s Role
Employees Roles
Privacy Strategy
Transparency
…Be Intensely Human

1. Complete Solution

Landing Social
PPC SEO CMS Blog Leads Analytics Expertise
Pages Media

2. Emerging Industry Standard
2500

2000

1500

1000

500
2,600+ Customers

0

4. It Works

MIT study shows:
HubSpot customers get
4.2 times more leads
after using HubSpot for
5 months

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Transform Your Marketing with HubSpot

1. Brian Halligan @bhalligan bhalligan@hubspot.com Marketing Transformation

2. Marketing Transformation 6 Steps To Success Organizing For Success Who Is HubSpot?

3. Traditional Marketing

4. Traditional Marketing Is Dead 800-555-1234 Annoying Salesperson

5. The Market Is Here Now

6. Transformation Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Viral videos 6

8. 6 Steps To Success

9. Step 1 • Blog • Podcast • Videos • Webinars • Presentations • eBooks • News Release • Apps x

10.

11. Step 2 • 8 Marketing Tips From An Olympic Gold Medalist • Vs • Colleen’s Tuesday AM Thoughts x

12. Step 3 http://app.hubspot.com/sm/feeds?portalId=53

13. Step 4 You Gotta Give To Get x

14. Step 5 z x y y2

15. Step 6

16. Organizing For Success

17. • Conformity Reigns…Exceptions Rule

18. Digital Citizen Analytical Reach Content Creator

19. Blog IM.com Paid $$ SEO Social Grader HubSpot Landing Page Leads Scoring Un-Qualified Leads Nurturing Qualified Leads Did not buy Demos / Customers

20. Marketing Get Found Get Found Convert Partners Evangelist Content Apps R Burnes D Zarrella J Hopkins P Caputa K Knipp E Mirman R Corliss E Hebert C Ortenberg P Kaw

21.

22. CEO’s Role Employees Roles Privacy Strategy Transparency …Be Intensely Human

23.

24.

25.

26. Who Is HubSpot? 26

27. 1. Complete Solution Landing Social PPC SEO CMS Blog Leads Analytics Expertise Pages Media

28. 2. Emerging Industry Standard 2500 2000 1500 1000 500 2,600+ Customers 0

29. 3. Thought Leaders

30. 4. It Works MIT study shows: HubSpot customers get 4.2 times more leads after using HubSpot for 5 months

31. Learn More www.hubspot.com/demo

Transform Your Marketing with HubSpot

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