Blogs and blogging can be a critical part of a small businesses online marketing strategy. Blogs are proven to help businesses communicate directly with customers plus generate new leads and prospects. Use blogging content to leverage search engines, social media and email visibility and gain marketing nirvana. Check out our presentation to find out the blogging secrets that will empower your business to develop a strong marketing strategy.

1. Small Business Blogging
Business Blogging Secrets Revealed
Jeanne Hopkins
Director of Marketing

2. Please Tweet questions and comments
to @HubSpot
The Hashtag is #BizBlog.

3. Why Blog?

4. Leads
What is a lead?

5. Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

6. Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

7. Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

8. Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

9. Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

10. Before You
Blog

11. Website Basics

12. WebsiteGrader.com

13. Landing Pages

15. Keywords

17. Blogging
Content

18. Customers>You

19. 5 Rules For Blog Content
1.Answer Industry Questions
2.Comment on Industry News
3.Provide How-to Based Content
4.Encourage Readers To Comment
5.Post Articles Consistently

20. Blogging
Secrets

21. Headlines Win

22. Segment

23. CTAs

24. Leverage for
SEO

25. Everyone

26. Social Media

28. Measure

30. Takeaway:
Measure traffic, links leads and
comments as important
business blog KPIs.

31. ?’s
@HubSpot