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IT‘S TIME TO
TRANSF RM
YOUR MARKETING.
trans·for·ma·tion
    -noun
    A change or alteration,
    especially a radical one.




2                     SOURCE: WORLD ENGLISH DICTIONARY
…the Internet has turned what
    used to be a controlled, one-way
    message into
    a real-time dialogue
    with millions.
    DANIELLE SACKS
    THE FUTURE OF ADVERTISING
    FAST COMPANY, NOVEMBER 17, 2010




3
4
4
    79%   of adult Americans use the Internet.
             SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, MAY 2010
78%
    of Internet users conduct product research online.
5                 SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, MAY 2010
10.3 Billion                 searches are conducted
                                 every month on Google.

6           SOURCE: COMSCORE, AUGUST 2010
The average US Internet user
    views

         2,750  web pages per month.

7                       SOURCE: THE NIELSEN COMPANY, JANUARY 2011
of US consumers spend
    1/3   three or more hours
          online every day.

8               SOURCE: THE MEDIA AUDIT, OCTOBER 2010
24%
    of adults have posted comments
    or reviews online about the things
    they buy.



9           SOURCE: ONLINE PRODUCT RESEARCH, SEPTEMBER 29, 2010
Your customers are relying more & more
on social. 9 out of 10




     9 out of 10 Internet users visited
     a social networking site each month in 2010.


10                      SOURCE: COMSCORE, FEBRUARY 2011
1 out of every 8
        minutes online
        is spent on Facebook.




11   SOURCE: COMSCORE, FEBRUARY 2011
Twitter‘s active
                                  user base generates

                                90 Million
                                  tweets per day.
12   SOURCE: RJMETRICS, JANUARY 2010
More than half
     of all Internet users
     read blogs at least monthly.
13                  SOURCE: EMARKETER, AUGUST 2010
US Internet users spend
         3x more        minutes on blogs
                        & social networks
                        than on email.




                                                                                             = 1 MINUTE

     SOCIAL NETWORKS/BLOGS   ONLINE             EMAIL           PORTALS      VIDEOS/MOVIES
                             GAMES




14                                    SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
40%
     of Facebook‘s
     user base is
     age 35+.
15                   SOURCE: ISTRATEGY LABS, JANUARY 2010
64%
     of Facebook
     users have
     become ―fans‖
     of at least
     one company.
16                   SOURCE: EXACTTARGET, 2011
Web-based email usage
     is on
           the
                                                                                                   28%

                                                                                  22%




      AGE 12-17   AGE 18-24   AGE 25-34     AGE 35-44         AGE 45-54

                     -1%                                                        AGE 55-64         AGE 65+

                                               -8%
                                                               -12%

                                -18%




                                                                      (% CHANGE, DECEMBER 2009 – DECEMBER 2010)




        -59%


17                               SOURCE: COMSCORE, DECEMBER 2010
Search engines, blogging &
     other Internet trends have
     fundamentally transformed
     the way people & businesses
     purchase products,
     but most small businesses still use outdated
     & inefficient marketing methods—like print
     advertising, telemarketing & trade shows
     —that people increasingly find intrusive
     & screen out."

     BRIAN HALLIGAN
     CO-FOUNDER & CEO
     HUBSPOT




18
19   SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007
78%
     of business people
     use their mobile device
     to check email.




20
20                     SOURCE: AT&T, MARCH 2011
of US smartphone owners compare prices
     40%   on their mobile device while in-store,
           shopping for an item.
21               SOURCE: COMSCORE, JANUARY 2011
1 in 5
     US adult mobile phone owners
     have used their device
     to make a purchase
     in the past month.




22               SOURCE: MOBILE MARKETING ASSOCIATION & LUTH RESEARCH, MAY 2010
40%
                                        of US households have a DVR.




23   SOURCE: LEICHTMAN RESEARCH GROUP, INC., SEPTEMBER, 2010
200 Million
     Americans have registered on the Federal Trade Commission‘s
     ―Do Not Call‖ list.
24                           SOURCE: FTC, JULY 2010
46%.
     The decline in spending
     on tech trade shows in 2009.




25                  SOURCE: TRADESHOW EXHIBITORS ASSOCIATION, MARCH 2009
91%
                         of email users have
                         unsubscribed
                         from a company email
                         they previously opted-in to.




26   SOURCE: EXACTTARGET, , 2011
of 25-34 year-olds have left
     84%   a favorite website because of
           intrusive or irrelevant advertising.




27              SOURCE: HOWTO.TV, APRIL 2008
Audiences everywhere are
     tough. They don‘t have time to
     be bored or brow beaten by
     orthodox,
     old-fashioned advertising.
     We need to stop interrupting
     what people are interested in &
     be what people
     are interested in.”
     CRAIG DAVIS
     CHIEF CREATIVE OFFICER, WORLDWIDE
     J. WALTER THOMPSON (WORLD‘S 4TH LARGEST AD AGENCY)




28
new
     –adjective


     Markedly different from
     what was before;
     changed, especially for the
     better.




29                       SOURCE: WORLD ENGLISH DICTIONARY
This is your new business card.




30
This                  OUTBOUND


     is
     your
     new
     marketing
     mix.



                 INBOUND

31
Be helpful.
      Helpful is the new viral.


                     ask yourself how you can be of service to
     Helpful         your current and potential customers. What
                     problems can you solve? What questions
     Relevant        can you answer? What knowledge can you
                     share?
     Remarkable
                     Read more:
     Frequent        http://blog.hubspot.com/blog/tabid/6307/bid
                     /10291/Helpful-is-the-New-Viral.aspx#ixzz1
                     GsSghdGN



32
Generous
            is the
              new
         cautious
     & controlled.




33
Remarkable is the new
     ‗business as usual.‘
34
Link love is the new ad buy.




35
Targeted landing pages & clear calls to action
     are the new ‘visit my homepage’.

36
Keywords are the new neon signs.
37
38
If you don‘t like change,
     you‘re going to like
     irrelevancy even less.‖
     GENERAL ERIC SHINSEKII, 2003




39
in·bound mar·ket·ing
     -noun


     Any marketing tactic that relies
     on earning people‘s interest
     instead of buying it;
     a.k.a. the key to marketing
     transformation.




40                         SOURCE: WIKIPEDIA
Inbound marketing
     in a nutshell.




                                   1: GET FOUND ONLINE




     3: ANALYZE & IMPROVE

                            2: CONVERT VISITORS & LEADS


41
More than 1/3 of US companies
     use blogs for marketing purposes.
42                     SOURCE: UM, OCTOBER 2010
Companies that blog get

     55% more
     website visitors.




43                             SOURCE: HUBSPOT, 2010
Inbound marketing costs                       62% less
     per lead than traditional, outbound marketing.


                       AVG COST/LEAD: $373




                                                              AVG COST/LEAD: $143




            OUTBOUND                                               INBOUND



44                                    SOURCE: HUBSPOT, 2011
45   SOURCE: HUBSPOT, 2011
57%
     of businesses have
     acquired a customer
     through their
     company blog.




46                    SOURCE: HUBSPOT, 2011
47   SOURCE: HUBSPOT, 2011
2/3
     of marketers say
     their company blog
     is “critical” or
     “important”
     to their business.


48                    SOURCE: HUBSPOT, 2011
The number
                                  of marketers
                                       who say
                                    Facebook
                                  is “critical”
                              or “important”
                             to their business
                                has increased


                             83%
                             in just two years.




49   SOURCE: HUBSPOT, 2011
51%
     of Facebook fans
     are more likely to buy
     the brands they fan.




50         SOURCE: CHADWICK MARTIN BAILEY & IMODERATE RESEARCH TECHNOLOGIES, FEBRUARY 2010
of Twitter followers
                                                                    79%
                                                   are more likely
                                                    to recommend
                                            the brands they follow.
51   SOURCE: CHADWICK MARTIN BAILEY & IMODERATE RESEARCH TECHNOLOGIES, FEBRUARY 2010
The average budget spent on company blogs
     & social media has nearly doubled in two years.



         2009
                $$$ $ $ $$ $$
         2011
                $$$ $ $ $$ $$$$ $ $ $$ $$
                                                $ = 1% OF ANNUAL MARKETING BUDGET




52                      SOURCE: HUBSPOT, 2011
What we really need is
     a mindset shift that will make us
     relevant to today‘s consumers,
     a mindset shift from
     „telling & selling‟
     to building relationships.”
     JIM STENGEL
     FORMER GLOBAL MARKETING OFFICER
     FOR PROCTER & GAMBLE




53
how·to
     –noun

     A set of step-by-step instructions
     for accomplishing a certain task
     or reaching a certain objective.




54                     SOURCE: RANDOM HOUSE DICTIONARY
1   Make
         stuff
         people
         want.




         • EDUCATIONAL EBOOKS
         • HOW-TO VIDEOS
         • ONLINE CALCULATORS
         • PLANNING TOOLS
         • ANSWERS TO COMMON QUESTIONS



55
• THE MORE YOU
                     GIVE, THE MORE
                     YOU GET




     2   Be
         generous.
                     • BUILD
                     TRUST, CREDIBILITY
                     & GOOD WILL

                     • INCREASE #
                     OF PAGES
                      & INBOUND LINKS

56
Rock        •
                 HTTP://WWW.HUBSPOT.COM/INTERNET-
     your        MARKETING-TIPS/DETAILED-KEYWORD-
                 TIPS/
     keywords.
                 • HTTP://WEBSITEGRADER.COM/


57
4   Give
         great
         directions.




                       • RELEVANT LANDING PAGES
                       • CLEAR CALLS TO ACTION
                       • COMPELLING OFFERS
58
5   Invest
         wisely.




                   ―IF IT DON‘T MAKE DOLLARS, IT DON‘T MAKE SENSE.‖
59
It no longer makes
     economic sense to send
     an advertising message
     to the many, in hopes
     of persuading the few.
     M. LAWRENCE LIGHT
     FORMER CHIEF MARKETING OFFICER
     MCDONALDS




60
Amen.

61
MARKETING
     TRANSFORMATION
     WEEK      April 4-8, 2011




     5 days. 50 prizes. 500 tips.




     Learn, win, transform!
     http://HubSpot.com/MTW
62
IMAGE CREDITS.
     HubSpot gratefully acknowledges the following photographers for sharing their original works via flickr & the Creative Commons license.



                   SLID      FLICKR USERNAME                                  SLID      FLICKR USERNAME
                   E                                                          E
                        4    PIMBOULA                                          32-34    SHEREEN M
                        5    MEZ LOVE                                             35    MAIT JÜRIADO

                    6, 58    STÉFAN                                               36    AJITH
                    & 59
                        7    DARRREN HESTER                                       37    TELSTAR LOGISTICS

                        8    NICHOLASJON                                          38    DR CRAIG
                        9    GUSTAVO PIMENTA                                      41    EKURVINE
                       12    ETGEEK (ERIC)                                        42    AGAHRAN

                     13 &    DELPHWYND                                            43    B.ROMAIN
                       15
                       16    IAN RANSLEY DESIGN +                                 46    JULIANA COUTINHO
                             ILLUSTRATION
                       22    MASOCHISMTANGO                                       47    RJMETRICS
                       23    ABBYLADYBUG                                          48    EFLON
                       24    TYLERDURDEN1                                         49    ESCAPEDTOWISCONSIN
                       25    CELINE NADEAU                                        50    XURDE
                       26    INKMAN_                                              55    JOSH LIBA

                       27    ASHLEY ROSE                                          56    BRANDON CHRISTOPHER WARREN

                    32-34    SHEREEN M                                            57    FEITICEIRA_ORG


63                                      *ALL IMAGES WERE PURCHASED ON ISTOCKPHOTO.COM UNLESS NOTED ABOVE.
ABOUT HUBSPOT.

     HubSpot is an all-in-one marketing software
     platform for small and medium-sized businesses.
     4,000+ companies use HubSpot to generate
     over 500,000 leads per month.



     LET‟S BE FRIENDS ONLINE!
     http://blog.hubspot.com/
     Twitter.com/hubspot
     Facebook.com/hubspot
     Linkedin/com/hubspot
     Youtube.com/hubspot
     flickr.com/photos/hubspot




64                        NO SPROCKETS WERE HARMED IN THE MAKING OF THIS PRESENTATION.
Marketing Transformation Success Stories: Episode 1, Jammin With You

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Marketing Transformation Success Stories: Episode 1, Jammin With You

  • 1. IT‘S TIME TO TRANSF RM YOUR MARKETING.
  • 2. trans·for·ma·tion -noun A change or alteration, especially a radical one. 2 SOURCE: WORLD ENGLISH DICTIONARY
  • 3. …the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions. DANIELLE SACKS THE FUTURE OF ADVERTISING FAST COMPANY, NOVEMBER 17, 2010 3
  • 4. 4 4 79% of adult Americans use the Internet. SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, MAY 2010
  • 5. 78% of Internet users conduct product research online. 5 SOURCE: PEW INTERNET & AMERICAN LIFE PROJECT, MAY 2010
  • 6. 10.3 Billion searches are conducted every month on Google. 6 SOURCE: COMSCORE, AUGUST 2010
  • 7. The average US Internet user views 2,750 web pages per month. 7 SOURCE: THE NIELSEN COMPANY, JANUARY 2011
  • 8. of US consumers spend 1/3 three or more hours online every day. 8 SOURCE: THE MEDIA AUDIT, OCTOBER 2010
  • 9. 24% of adults have posted comments or reviews online about the things they buy. 9 SOURCE: ONLINE PRODUCT RESEARCH, SEPTEMBER 29, 2010
  • 10. Your customers are relying more & more on social. 9 out of 10 9 out of 10 Internet users visited a social networking site each month in 2010. 10 SOURCE: COMSCORE, FEBRUARY 2011
  • 11. 1 out of every 8 minutes online is spent on Facebook. 11 SOURCE: COMSCORE, FEBRUARY 2011
  • 12. Twitter‘s active user base generates 90 Million tweets per day. 12 SOURCE: RJMETRICS, JANUARY 2010
  • 13. More than half of all Internet users read blogs at least monthly. 13 SOURCE: EMARKETER, AUGUST 2010
  • 14. US Internet users spend 3x more minutes on blogs & social networks than on email. = 1 MINUTE SOCIAL NETWORKS/BLOGS ONLINE EMAIL PORTALS VIDEOS/MOVIES GAMES 14 SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
  • 15. 40% of Facebook‘s user base is age 35+. 15 SOURCE: ISTRATEGY LABS, JANUARY 2010
  • 16. 64% of Facebook users have become ―fans‖ of at least one company. 16 SOURCE: EXACTTARGET, 2011
  • 17. Web-based email usage is on the 28% 22% AGE 12-17 AGE 18-24 AGE 25-34 AGE 35-44 AGE 45-54 -1% AGE 55-64 AGE 65+ -8% -12% -18% (% CHANGE, DECEMBER 2009 – DECEMBER 2010) -59% 17 SOURCE: COMSCORE, DECEMBER 2010
  • 18. Search engines, blogging & other Internet trends have fundamentally transformed the way people & businesses purchase products, but most small businesses still use outdated & inefficient marketing methods—like print advertising, telemarketing & trade shows —that people increasingly find intrusive & screen out." BRIAN HALLIGAN CO-FOUNDER & CEO HUBSPOT 18
  • 19. 19 SOURCE: MARKETING SHERPA, FEBRUARY 6, 2007
  • 20. 78% of business people use their mobile device to check email. 20 20 SOURCE: AT&T, MARCH 2011
  • 21. of US smartphone owners compare prices 40% on their mobile device while in-store, shopping for an item. 21 SOURCE: COMSCORE, JANUARY 2011
  • 22. 1 in 5 US adult mobile phone owners have used their device to make a purchase in the past month. 22 SOURCE: MOBILE MARKETING ASSOCIATION & LUTH RESEARCH, MAY 2010
  • 23. 40% of US households have a DVR. 23 SOURCE: LEICHTMAN RESEARCH GROUP, INC., SEPTEMBER, 2010
  • 24. 200 Million Americans have registered on the Federal Trade Commission‘s ―Do Not Call‖ list. 24 SOURCE: FTC, JULY 2010
  • 25. 46%. The decline in spending on tech trade shows in 2009. 25 SOURCE: TRADESHOW EXHIBITORS ASSOCIATION, MARCH 2009
  • 26. 91% of email users have unsubscribed from a company email they previously opted-in to. 26 SOURCE: EXACTTARGET, , 2011
  • 27. of 25-34 year-olds have left 84% a favorite website because of intrusive or irrelevant advertising. 27 SOURCE: HOWTO.TV, APRIL 2008
  • 28. Audiences everywhere are tough. They don‘t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in.” CRAIG DAVIS CHIEF CREATIVE OFFICER, WORLDWIDE J. WALTER THOMPSON (WORLD‘S 4TH LARGEST AD AGENCY) 28
  • 29. new –adjective Markedly different from what was before; changed, especially for the better. 29 SOURCE: WORLD ENGLISH DICTIONARY
  • 30. This is your new business card. 30
  • 31. This OUTBOUND is your new marketing mix. INBOUND 31
  • 32. Be helpful. Helpful is the new viral. ask yourself how you can be of service to Helpful your current and potential customers. What problems can you solve? What questions Relevant can you answer? What knowledge can you share? Remarkable Read more: Frequent http://blog.hubspot.com/blog/tabid/6307/bid /10291/Helpful-is-the-New-Viral.aspx#ixzz1 GsSghdGN 32
  • 33. Generous is the new cautious & controlled. 33
  • 34. Remarkable is the new ‗business as usual.‘ 34
  • 35. Link love is the new ad buy. 35
  • 36. Targeted landing pages & clear calls to action are the new ‘visit my homepage’. 36
  • 37. Keywords are the new neon signs. 37
  • 38. 38
  • 39. If you don‘t like change, you‘re going to like irrelevancy even less.‖ GENERAL ERIC SHINSEKII, 2003 39
  • 40. in·bound mar·ket·ing -noun Any marketing tactic that relies on earning people‘s interest instead of buying it; a.k.a. the key to marketing transformation. 40 SOURCE: WIKIPEDIA
  • 41. Inbound marketing in a nutshell. 1: GET FOUND ONLINE 3: ANALYZE & IMPROVE 2: CONVERT VISITORS & LEADS 41
  • 42. More than 1/3 of US companies use blogs for marketing purposes. 42 SOURCE: UM, OCTOBER 2010
  • 43. Companies that blog get 55% more website visitors. 43 SOURCE: HUBSPOT, 2010
  • 44. Inbound marketing costs 62% less per lead than traditional, outbound marketing. AVG COST/LEAD: $373 AVG COST/LEAD: $143 OUTBOUND INBOUND 44 SOURCE: HUBSPOT, 2011
  • 45. 45 SOURCE: HUBSPOT, 2011
  • 46. 57% of businesses have acquired a customer through their company blog. 46 SOURCE: HUBSPOT, 2011
  • 47. 47 SOURCE: HUBSPOT, 2011
  • 48. 2/3 of marketers say their company blog is “critical” or “important” to their business. 48 SOURCE: HUBSPOT, 2011
  • 49. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just two years. 49 SOURCE: HUBSPOT, 2011
  • 50. 51% of Facebook fans are more likely to buy the brands they fan. 50 SOURCE: CHADWICK MARTIN BAILEY & IMODERATE RESEARCH TECHNOLOGIES, FEBRUARY 2010
  • 51. of Twitter followers 79% are more likely to recommend the brands they follow. 51 SOURCE: CHADWICK MARTIN BAILEY & IMODERATE RESEARCH TECHNOLOGIES, FEBRUARY 2010
  • 52. The average budget spent on company blogs & social media has nearly doubled in two years. 2009 $$$ $ $ $$ $$ 2011 $$$ $ $ $$ $$$$ $ $ $$ $$ $ = 1% OF ANNUAL MARKETING BUDGET 52 SOURCE: HUBSPOT, 2011
  • 53. What we really need is a mindset shift that will make us relevant to today‘s consumers, a mindset shift from „telling & selling‟ to building relationships.” JIM STENGEL FORMER GLOBAL MARKETING OFFICER FOR PROCTER & GAMBLE 53
  • 54. how·to –noun A set of step-by-step instructions for accomplishing a certain task or reaching a certain objective. 54 SOURCE: RANDOM HOUSE DICTIONARY
  • 55. 1 Make stuff people want. • EDUCATIONAL EBOOKS • HOW-TO VIDEOS • ONLINE CALCULATORS • PLANNING TOOLS • ANSWERS TO COMMON QUESTIONS 55
  • 56. • THE MORE YOU GIVE, THE MORE YOU GET 2 Be generous. • BUILD TRUST, CREDIBILITY & GOOD WILL • INCREASE # OF PAGES & INBOUND LINKS 56
  • 57. Rock • HTTP://WWW.HUBSPOT.COM/INTERNET- your MARKETING-TIPS/DETAILED-KEYWORD- TIPS/ keywords. • HTTP://WEBSITEGRADER.COM/ 57
  • 58. 4 Give great directions. • RELEVANT LANDING PAGES • CLEAR CALLS TO ACTION • COMPELLING OFFERS 58
  • 59. 5 Invest wisely. ―IF IT DON‘T MAKE DOLLARS, IT DON‘T MAKE SENSE.‖ 59
  • 60. It no longer makes economic sense to send an advertising message to the many, in hopes of persuading the few. M. LAWRENCE LIGHT FORMER CHIEF MARKETING OFFICER MCDONALDS 60
  • 62. MARKETING TRANSFORMATION WEEK April 4-8, 2011 5 days. 50 prizes. 500 tips. Learn, win, transform! http://HubSpot.com/MTW 62
  • 63. IMAGE CREDITS. HubSpot gratefully acknowledges the following photographers for sharing their original works via flickr & the Creative Commons license. SLID FLICKR USERNAME SLID FLICKR USERNAME E E 4 PIMBOULA 32-34 SHEREEN M 5 MEZ LOVE 35 MAIT JÜRIADO 6, 58 STÉFAN 36 AJITH & 59 7 DARRREN HESTER 37 TELSTAR LOGISTICS 8 NICHOLASJON 38 DR CRAIG 9 GUSTAVO PIMENTA 41 EKURVINE 12 ETGEEK (ERIC) 42 AGAHRAN 13 & DELPHWYND 43 B.ROMAIN 15 16 IAN RANSLEY DESIGN + 46 JULIANA COUTINHO ILLUSTRATION 22 MASOCHISMTANGO 47 RJMETRICS 23 ABBYLADYBUG 48 EFLON 24 TYLERDURDEN1 49 ESCAPEDTOWISCONSIN 25 CELINE NADEAU 50 XURDE 26 INKMAN_ 55 JOSH LIBA 27 ASHLEY ROSE 56 BRANDON CHRISTOPHER WARREN 32-34 SHEREEN M 57 FEITICEIRA_ORG 63 *ALL IMAGES WERE PURCHASED ON ISTOCKPHOTO.COM UNLESS NOTED ABOVE.
  • 64. ABOUT HUBSPOT. HubSpot is an all-in-one marketing software platform for small and medium-sized businesses. 4,000+ companies use HubSpot to generate over 500,000 leads per month. LET‟S BE FRIENDS ONLINE! http://blog.hubspot.com/ Twitter.com/hubspot Facebook.com/hubspot Linkedin/com/hubspot Youtube.com/hubspot flickr.com/photos/hubspot 64 NO SPROCKETS WERE HARMED IN THE MAKING OF THIS PRESENTATION.

Notas do Editor

  1. http://pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Total.aspxImage http://www.flickr.com/photos/pimboula/By PIMboula
  2. http://pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Total.aspxImage http://www.flickr.com/photos/mezdeathhead/By Mez Love
  3. Image: http://www.flickr.com/photos/st3f4n/By Stéfanhttp://www.comscore.com/Press_Events/Press_Releases/2010/9/comScore_Releases_August_2010_U.S._Search_Engine_RankingscomScore Explicit Core Search Share Report*August 2010 vs. July 2010 Total U.S. – Home/Work/University LocationsSource: comScoreqSearch
  4. Image: http://www.flickr.com/photos/darrenhester/by Darrren Hesterhttp://totalaccess.emarketer.com/Chart.aspx?R=106042&dsNav=Ro:0,N:1064Chart Title: Average Web Usage Among US Internet Users, Jan 2011 Publication Date: February 11, 2011Topics:Internet UsageGeographies: North America> United StatesSources: The Nielsen Company
  5. Image http://www.flickr.com/photos/nicholasjon/10039285/sizes/o/By nicholasjonhttp://totalaccess.emarketer.com/Chart.aspx?R=105978&dsNav=Ro:8,N:1064Chart Title: Time Spent per Day on the Internet According to US Consumers, Oct 2010 (% of respondents) Publication Date: January 12, 2011Topics:Internet UsageGeographies: North America> United StatesSources: The Media Audit
  6. Image by http://www.flickr.com/photos/guspim/By Gustavo Pimentahttp://totalaccess.emarketer.com/Chart.aspx?R=102205Source: Online Product ResearchSep 29, 2010
  7. http://www.clickz.com/clickz/news/2025027/email-usage-plummets-teens-mobile-social-networking
  8. http://comscore.com/index.php//Press_Events/Press_Releases/2011/2/comScore_Releases_The_2010_U.S._Digital_Year_in_Review
  9. Image by http://www.flickr.com/photos/tofsrud/By etgeek (Eric)'http://www.pamorama.net/wp-content/uploads/2010/12/a-year-of-twitter.pngBut which exact source stated this???
  10. Image http://www.flickr.com/photos/delphwynd/4793880149/sizes/l/By delphwyndhttp://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:102385Chart Title: Internet Users in the US and Worldwide Who Read Blogs, 2008-2010 (% of respondents) Publication Date: October 1, 2010Topics:BlogsGeographies: North America> United StatesWorldwideSources: UM
  11. http://totalaccess.emarketer.com/Chart.aspx?R=105504&dsNav=Ro:9,N:1064Chart Title: Top 5 Online Activities of US Internet Users, Ranked by Minutes Spent and Share of Time Spent Online, Nov 2010 (billions and % of total) Publication Date: January 11, 2011Topics:Internet UsageMedia ConsumptionSocial Network UsersGeographies: North America> United StatesSources: The Nielsen Company
  12. Image http://www.flickr.com/photos/delphwynd/5502271717/sizes/l/By delphwyndhttp://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/
  13. Image by http://www.flickr.com/photos/design-dog/IAN RANSLEY DESIGN + ILLUSTRATION'http://www.pamorama.net/wp-content/uploads/2010/12/facebook-statistics.jpg
  14. http://comscore.com/index.php//Press_Events/Press_Releases/2011/2/comScore_Releases_The_2010_U.S._Digital_Year_in_Review
  15. RESEARCH DATA: How B-to-B Buyers Use Search (Google Surprise, Plus 28 Tables & Charts) Feb 06, 2007http://www.marketingsherpa.com/content/?q=node/2568
  16. http://www.att.com/Common/merger/files/pdf/smallbiz/survey_data.pdf
  17. http://totalaccess.emarketer.com/Chart.aspx?R=106680&dsNav=Ro:4,Nrc:id-1050|id-1046,N:1046-911&xsrc=TopicsPanelChart Title: Mobile Shopping Activities of US Smartphone Users, Jan 2011 (% of respondents) Publication Date: February 17, 2011Topics:M-CommerceSmartphonesGeographies: North America> United StatesSources: comScore Inc.
  18. Image http://www.flickr.com/photos/masochismtango/2863696852/sizes/o/By masochismtangohttp://totalaccess.emarketer.com/Chart.aspx?R=106680&dsNav=Ro:4,Nrc:id-1050|id-1046,N:1046-911&xsrc=TopicsPanelChart Title: Mobile Shopping Activities of US Smartphone Users, Jan 2011 (% of respondents) Publication Date: February 17, 2011Topics:M-CommerceSmartphonesGeographies: North America> United StatesSources: comScore Inc.
  19. Image: http://www.flickr.com/photos/abbyladybug/By abbyladybughttp://www.leichtmanresearch.com/press/092710release.htmlOn-Demand TV 2010: A Nationwide Study on VOD and DVRs. Leichtman Research Group, Inc.
  20. Image http://www.flickr.com/photos/tylerdurden/By tylerdurden1http://www.wired.com/epicenter/2010/07/do-not-call-list-tops-200-million-some-scammers-still-ignore-it/http://www.ftc.gov/opa/2010/07/dnc.shtm
  21. Image: http://www.flickr.com/photos/celinet/By celinenadeauhttp://www.tsea.org/pressroomdoc_13
  22. http://www.exacttarget.com/resources/SFF8.pdfhttp://www.flickr.com/photos/inoxkrow/150080109/sizes/z/Image by iNkMan_
  23. http://www.netimperative.com/news/2008/july/2/online-ad-avoidance-2018reaches-record-high2019 HowTo.tv April 2008Image http://www.flickr.com/photos/ashleyrosex/3737455103/sizes/l/By ashley rose
  24. http://www.wpp.com/NR/rdonlyres/33EEFF99-FD84-4F00-83DC-E75A3E18B9CF/2129/JWT_PressRelease_JWTReDefinesRole_jan05_guidbc1224.pdf?pageContent_PressRelease
  25. Building assets for your company instead of renting media spaceThink of yourself that way – blog, etc.
  26. http://www.flickr.com/photos/shereen84/3187315381/sizes/l/in/set-72157605701019643/Ask yourself how you can be of service to your current & potential customers.Content creation is the biggest factor in the Inbound Marketing Equation. Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6790/Breaking-Down-the-Inbound-Marketing-Mix.aspx#ixzz1GsLPV93m
  27. http://www.flickr.com/photos/shereen84/3062251754/sizes/l/in/set-72157605701019643/**STAT ABOUT FREQUENCYSpend 40% on Blogging / Content CreationContent creation is the biggest factor in the Inbound Marketing Equation. Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6790/Breaking-Down-the-Inbound-Marketing-Mix.aspx#ixzz1GsLPV93m
  28. http://www.flickr.com/photos/shereen84/2618592303/sizes/l/in/set-72157612026199730/Image by Shereen Mre·mark·a·ble–adjectiveWorthy of note or attention.**GODIN QUOTE ABOUT BEING REMARKABLE”: “… remarkable is something that other people find interesting enough to remark upon.”Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6138/4-Tips-to-Make-Your-Content-Remarkable.aspx#ixzz1GsaoLCAsSpend 40% on Blogging / Content CreationContent creation is the biggest factor in the Inbound Marketing Equation. Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc.Read more: http://blog.hubspot.com/blog/tabid/6307/bid/6790/Breaking-Down-the-Inbound-Marketing-Mix.aspx#ixzz1GsLPV93m
  29. http://www.flickr.com/photos/mait/3582113151/sizes/l/By MaitJüriadoTips on how to get links:Submit your site to web directories.Focus on the directories with the best brand and traffic. We have found the Yahoo! Directory and Business.com (both require an annual fee) to be effective, and also try to give the free open directory a shot. You can also try other, smaller and free or lower cost directories, but avoid any that seem really small or just don't look valuable - remember that the quality of the site linking to you matters. A couple ideas are: www.joeant.com, www.worldhot.com, and www.splut.com.Communicate with others in your industry.Search around and find people who have useful sites related to your industry. Don't start your conversation with "will you link to my website?", but engage them in a business and intellectual conversation about something they recently wrote. Once you have established a relationship with them, then send them something you have published on your site and ask for their opinion. You'll be surprised how many will link to your site.Create compelling tools and content.We never promoted Website Grader very much for its first few months. But because it is a really useful tool that people liked, lots of people linked to it. In fact, in under 3 months, we already had 800 links.
  30. http://www.flickr.com/photos/pkajithkumar/4829432974/sizes/l/Image by Ajith
  31. http://www.flickr.com/photos/telstar/3428567516/sizes/l/By Telstar Logistics
  32. http://www.flickr.com/photos/rorymunro/3276728216/sizes/o/By Dr Craighttp://blog.hubspot.com/blog/tabid/6307/bid/1436/shortest-tutorial-ever-on-seo-search-engine-optimization.aspx
  33. http://www.flickr.com/photos/ekurvine/3337324555/sizes/l/ by ekurvinehelps you get found online by more qualified visitors.shows you how to convert more visitors into leads.gives you tools to close those leads efficiently.provides analytics to help make smart marketing investments.
  34. Image http://www.flickr.com/photos/contentious/By agahranhttp://totalaccess.emarketer.com/Chart.aspx?dsNav=Nr:P_ID:102385Chart Title: Internet Users in the US and Worldwide Who Read Blogs, 2008-2010 (% of respondents) Publication Date: October 1, 2010Topics:BlogsGeographies: North America> United StatesWorldwideSources: UMData is from the October 2010 UM report titled "The Socialisation of Brands: Social Media Tracker 2010." 37,600 active internet users in 54 countries were surveyed during July 2010. To be included, consumers needed to use the internet every day or every other day. Countries included are Algeria, Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Ecuador, Egypt, Estonia, France, Germany, Hong Kong, Hungary, India, Italy, Ireland, Japan, KSA, Kuwait, Latvia, Lebanon, Lithuania, Malaysia, Mexico, Netherlands, Norway, Oman, Philippines, Poland, Portugal, Qatar, Romania, Russia, Serbia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Tunisia, Turkey, UAE, UK and US.
  35. http://www.flickr.com/photos/profete/4940673783/sizes/l/By B.RomainSource: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  36. OUTBOUND: direct mail, telemarketing and trade showsINBOUND: blogging, content publishing, search engine optimization, social media
  37. http://www.flickr.com/photos/mait/3582113151/sizes/l/By MaitJüriado
  38. Image http://www.flickr.com/photos/ngmmemuda/4166182931/sizes/l/By Juliana Coutinho
  39. Image http://www.flickr.com/photos/netzkobold/http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  40. http://www.flickr.com/photos/eflon/3261104775/sizes/l/ by eflon
  41. Image http://www.flickr.com/photos/69805768@N00/By escapedtowisconsin
  42. Image http://www.flickr.com/photos/xurde/243322511/sizes/l/By xurdehttp://blog.cmbinfo.com/press-center-content/bid/46920/Consumers-Engaged-Via-Social-Media-Are-More-Likely-To-Buy-Recommendhttp://blog.digitalingredients.co.uk/2010/02/social-media-influence-purchase.htmlChadwick Martin Bailey and iModerate Research Technologies found that
  43. http://blog.cmbinfo.com/press-center-content/bid/46920/Consumers-Engaged-Via-Social-Media-Are-More-Likely-To-Buy-Recommendhttp://blog.digitalingredients.co.uk/2010/02/social-media-influence-purchase.htmlChadwick Martin Bailey and iModerate Research Technologies found that
  44. Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  45. http://www.flickr.com/photos/jliba/4389220460/sizes/l/By Josh Liba
  46. http://www.flickr.com/photos/brandoncwarren/4164759025/sizes/l/in/faves-bonafidemarketinggenius/By Brandon Christopher Warren
  47. Dshah: The KeywordGrader.com points to a non-public (have to login) page. Might want to consider pointing folks to WebsiteGrader or a blog article about keywords.http://www.flickr.com/photos/feiticeira_org/4602643846/sizes/o/ byfeiticeira_org
  48. Image: http://www.flickr.com/photos/st3f4n/By Stéfan
  49. Image: http://www.flickr.com/photos/st3f4n/By Stéfan