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Game of Thrones draws many parallels with PR and the earned media landscape. Through Game of Comms we reveal PR tactics that will help boost a brand's influence.
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Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
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The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
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Buyers no longer use voicemails and emails from strangers to learn about products. This information is online, whenever buyers are interested. This SlideShare presentation show sellers how to connect in a meaningful way by starting conversations around the buyer’s plans, goals and challenges. This presentation is one class in HubSpot Academy's free sales training course. You can enroll here: http://certification.hubspot.com/inbound-sales-certification
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Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone. While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change. Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.
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Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
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Falcon's Invoice Discounting: Your Path to Prosperity
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Value Proposition canvas- Customer needs and pains
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Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
uneakwhite
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Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
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Famous Olympic Siblings from the 21st Century
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Cracking the Cultural Competence Code.pptx
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John Halpern sued for sexual assault.pdf
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
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Pharma Works Profile of Karan Communications
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Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
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B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
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Value Proposition canvas- Customer needs and pains
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Uneak White's Personal Brand Exploration Presentation
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Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
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Marketing Showdown
1.
Legendary Marketing
Showdown
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Presenters Kipp Bodnar
Dan Zarrella Inbound Marketing Manager, HubSpot Social Media Scientist, HubSpot Author of The B2B Social Media Book. Author of Zarrella’s Hierarchy of Contagiousness
3.
#Showdown
4.
Marketing.Grader.com
5.
SHOWDOWN #1 PEPSI VS
COKE
6.
7.
8.
9.
A great
brand Absence of knows email. itself.
10.
WINNER: PEPSI
11.
12.
13.
14.
SHOWDOWN #2 APPLE VS MICROSOFT
15.
16.
17.
A great
brand Conversion knows Focused itself.
18.
WINNER: APPLE
19.
20.
21.
SHOWDOWN #3 RED SOX
VS YANKEES
22.
23.
24.
25.
WINNER: YANKEES
26.
27.
28.
29.
SHOWDOWN #4 MCDONALDS VS BURGER
KING
30.
31.
32.
33.
WINNER: MCDONALDS
34.
35.
36.
37.
38.
39.
SHOWDOWN #5 TARGET VS WALMART
40.
41.
42.
WINNER: TARGET
43.
44.
45.
46.
47.
48.
Marketing.Grader.com
49.
THANK YOU.
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