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Inbound
Marketing
with
HubSpot
An end to expensive marketing fantasies…


Laura Fitton
@pistachio
Laura @Pistachio Fitton
“Excited & geeky about where all this leads!"

                                            oneforty.com
                                                4,000+
                                                 apps

                                 Twitter for
                                 Dummies


                                                83,000
                                                 Twitter
                                                Readers
            @pistachio
            Founder
Less of this.




                3
More of this.




                4
fantasies
      marketing

My leads & prospects are
not on Facebook.
Social networking is a fad.
Twitter is about what you
had for lunch.
LinkedIn is just for
recruiting.

                              5
fantasies
      marketing

My leads & prospects are
not on Facebook.
Social networking is a fad.
Twitter is about what you
had for lunch.
LinkedIn is just for
recruiting.

                              6
41%
 of B2B companies
using Facebook have
                      MARKETING
                        FACT
   acquired
  a customer
      from it.
US Internet users spend
     3X more         minutes on blogs
                     & social networks
                     than on email.




                                                                                                        =	
  1	
  MINUTE	
  

SOCIAL NETWORKS/BLOGS	
     ONLINE                 EMAIL	
           PORTALS	
      VIDEOS/MOVIES	
  
                            GAMES	
  




                                        SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010	
                                           8
FACT

               Businesses with
              1000+ followers get


              6X        more
                        traffic
                than those with
                 <25 followers.

#inboundsci
SOURCE: HUBSPOT, 2011   10
LinkedIn drives the most
       referrals to B2B sites.
                                                             *# OF LEADS IN JUNE 2010
    LINKEDIN                                                                   17618


     REDDIT                                               11968


      DZONE                                    8478


    TWITTER                           6170


   FACEBOOK                   4465


STUMBLEUPON           2517


    SQUIDOO      1720


   DELICIOUS   1091



                      SOURCE: LEADFORCE1, JUNE 2010	
                                   11
When I grow up
I don’t want to be a
    lead!



                       12
INBOUND MARKETING




$                   $
Complicated   Easy & Integrated
& Confusing
Get your Free
Inbound
Marketing
Assessment
(& a free unicorn!)


  Moscone North
  1416
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  Moscone West
  Level 2, Alcove 2
                      15	
  
Inbound Marketing at HubSpot
Inbound Marketing at HubSpot
Inbound Marketing at HubSpot
Inbound Marketing at HubSpot
Inbound Marketing at HubSpot
Inbound Marketing at HubSpot
Inbound Marketing at HubSpot
Get your Free
Inbound
Marketing
Assessment
(& a free unicorn!)


  Moscone North
  1416
  131
  305

  Moscone West
  Level 2, Alcove 2
                      23	
  
THANK YOU
THANK YOU
THANK YOU

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