A quick presentation on how to use social media to attract traffic to your site and generate leads.

1. Generating Leads and Business
Using Social Media Marketing
Peter Caputa IV, HubSpot
Blitztime Speed Networking Event
‘October 29 2008

2. Attracting Visitors:
BLOG as Networking Central
1. Promote Your
Thought
Leadership
2. Guide Prospects
to You
3. Establish
Credibility

3. Attracting Visitors: Social Media Marketing
• Set Up Your Profiles
• Include Previous Jobs, Awards, Education
Sites:
-Linkedin
-Plaxo
-Facebook?
- Twitter
-BlitzTime
-Inquisix
-FastPitch
-Meetup
-Digg
-StumbleUpon
-Google Reader

4. Attracting Visitors: Work the Online Room
Linkedin/Facebook
• Pay Attention to Other’s Activities: Read
your contacts’ job postings, q&a-s, profile
updates, new contacts, etc.
• Reach out to see how you can help them.
• Proactively introduce people. Proactively
endorse other people.
• Ask connections who TRUST you if they’ll
introduce you to people. Again, focus on
how you can help their contacts. Help your
contacts first.

5. Attracting Visitors: Ask & Answer Questions
• Answer Questions
that Demonstrate
Your Expertise
• Your answer leaves a
link back to your
profile. All of the
people in the
questioner’s network
see your answer.
• Recommend Your
Trusted Contacts as
Resources

6. Attracting Visitors: Listen for Opportunities

7. Converting Visitors into Leads
1. Educate/Engage Prospects
2. Prominent Calls to Action
3. Great Offers !
4. Landing Pages

8. Measure, Measure, Measure
• Where Are Visitors & Leads Coming From?
• What Keywords, Other Websites Generate the
Most Leads?

9. Here to Help…
• www.hubspot.com 800-482-0382
• Peter Caputa IV pc4media@gmail.com 508 579 6987
Free Tools:
• http://Website.Grader.com
• http://PressRelease.Grader.com
• http://Twitter.Grader.com