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Similar to Edward Bernays’ Doctrine for the Public Relations Professional (20)
Edward Bernays’ Doctrine for the Public Relations Professional
- 2. The counsel on public
relations must
maintain constant
VIGILANCE.
IMAGE CREDIT:
VANCITYALLIE
2
- 3. The counsel
on public relations
must be in a position
to deal effectively
with RUMORS
and suspicions. IMAGE CREDIT:
HORRIGANS
3
- 4. He does not
accept a client
whose interests
CONFLICT with
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those of
LDAWEI another client.
4
- 5. He does not accept a client whose case he
believes to be hopeless or whose product he
believes to be UNMARKETABLE.
IMAGE CREDIT:
MACCA
5
- 6. He should be CANDID
in his dealings.
IMAGE CREDIT:
Erick-Pardus
- 7. IMAGE CREDIT:
TATTOOED JJ
He functions
primarily as an
adviser to his
client, very
much as a
LAWYER does. 7
- 8. The counsel on
public relations is
not an
ADVERTISING
man but he
advocates
advertising where
that is indicated.
IMAGE CREDIT:
THE-LANE-TEAM
- 9. His first efforts
are, naturally,
devoted to
ANALYZING his
client's problems.
His next effort is to
analyze his public.
- 10. He is NOT
DISSOCIATED from
the client in the
public's mind.
IMAGE CREDIT:
MONJA · CON · PATINES
- 11. His function may
include the
DISCOVERY of new
markets, the
existence of which
had been
IMAGE CREDIT:
JCZART unsuspected.