3. FROM 2009 TO 2011, THE
PERCENTAGE OF
RESPONDENTS WITH A
COMPANY BLOG GREW
FROM 48% TO 65%.
Source: The State of Inbound Marketing 2011
4.
5.
6. INBOUND MARKETING-
DOMINATED ORGS
EXPERIENCE A COST PER
LEAD 62% LOWER THAN
OUTBOUND MARKETING-
DOMINATED ORGS.
Source: The State of Inbound Marketing 2011
7.
8.
9.
10. 85% OF BUSINESSES
RATED THEIR COMPANY
BLOGS AS “USEFUL,”
“IMPORTANT” OR
“CRITICAL.”
Source: The State of Inbound Marketing 2011
11. 27% RATED THEIR
COMPANY BLOG AS
“CRITICAL” TO THEIR
BUSINESS.
Source: The State of Inbound Marketing 2011