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#4 IMU: Successful Business Uses for Facebook and LinkedIn (GF202)

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Class 4 of Inbound Marketing University Successful Business Uses for Facebook and LinkedIn (GF202) Professor: Elyse Tager, Silicon Valley American Marketing Association

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Successful Business Uses for Facebook and LinkedIn (GF202) Professor: Elyse Tager , Silicon Valley American Marketing Association
Online and Traditional Media Done Right For Business June 2009
Social Media for Business ,[object Object],[object Object],[object Object]
Get Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Possible Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy for any objective ,[object Object]
Connect ,[object Object]
Create ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engage ,[object Object],[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LI Home Page ,[object Object],[object Object],[object Object],[object Object]
LI – Create and optimize your Personal Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Profile ,[object Object],[object Object],[object Object],[object Object],[object Object]
Company Profile ,[object Object],[object Object],[object Object],[object Object]
Company Search ,[object Object],[object Object],[object Object]
Building your Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Groups ,[object Object],[object Object],[object Object],[object Object]
Ask/Answer Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service Provider ,[object Object],[object Object]
Polls ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FB - Getting started – biz vs. personal accounts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Profile – Account Settings
Personal Profile – Privacy Settings ,[object Object],[object Object],[object Object]
Personal Profile - Friends ,[object Object],[object Object],[object Object],[object Object],[object Object]
FB for biz ,[object Object],[object Object],[object Object],[object Object],[object Object]
Create your page
Biz Page
Edit Page
Biz Page Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Group ,[object Object],[object Object],[object Object],[object Object]
Events
Facebook Ads
Step 1 – Create Ad
Step 2 - Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 3 – Set pricing ,[object Object],[object Object],[object Object]
Metrics - Insight
Metrics – Insight (part 1) ,[object Object],[object Object],[object Object],[object Object]
Metrics – Insight (part 2) ,[object Object],[object Object],[object Object],[object Object]
Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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