1. Attracting Guests from the Gulf States

2. WHO ARE OUR GUESTS?
 GROSVENOR HOUSE 2015
 Guests originating from Islamic Countries represents 35% of our total rooms business.
 88% of that business comes from the GCC (Gulf Cooperation Council).
 GCC: Saudi, Oman, United Arab Emirates, Kuwait, Qatar and Bahrain.
 The State of Qatar, Kingdom of Saudi Arabia and Kuwait are our largest producing countries.
 Business from both Corporate and Leisure markets.

3. Market Trends
• London welcomes 17.4 million international guests in 2015
• 3.5% Increase number of visitors compared to 2014
• 3% increased revenue to 2014 at £11.8 billion
• The GCC countries all feature in the top 10 spending countries to the UK
• SHOP TILL YOU DROP
• The estimated value of Luxury fashion and design sectors in the GCC is more then
£11 billion
• 94% of GCC consumers go shopping whenever they feel like it
• 82% want gifts to impress
• 77% like to create their own style
• 74% claim it is important to stand out and to be noticed
• 74% buy something they like, even if they have not planned it
• 42% buy luxury clothes on a one to two months basis
• 41% buy luxury bags every two to three months

4. WHY DOTHEYTRAVEL?
 London is a business hub and area of
investment
 To visit children studying in the UK.
 To shop and shop and shop.
 For medical treatment (clinical and cosmetic).
 To escape the heat of their own countries in
summer.
 Frequency and availability of flights.

5. WHAT WE DOTO
ENSURETHEY RETURN?
 Ensure all associates are culturally aware.
 Have bedrooms and suites that meet the specific requirements and layout (Majlis style lounge
large rooms, bidets, connecting rooms, etc.).
 Understand the importance of family and get to know the children (next generation of
regulars).
 Visit our regular families, corporate companies and travel partners worldwide to encourage
them and build awareness.
 Offer a home from home environment and known as the place in London to meet.
 Amend opening hours and service offerings to mirror the needs of the market.
 Offer tailored Arabic menus with a significant array of authentic dishes
 Natural ingredients used to suit the diets and tastes of the Arabic guests
• Arabic and Turkish coffee, fresh Moroccan mint tea, Shisha on the Terrace and our famous
cheesecake

6. Howard Hartley
howard.hartley1@marriotthotels.com