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Why is

important?
More than 1 billion
unique users visit
YouTube each month

Mobile makes up almost 40%
of YouTube's global watch time

Over 6 billion hours of video
are watched each month on
YouTube—that's almost an
hour for every person on
Earth

100 hours of video are uploaded
to YouTube every minute

Why is

important?

According to Nielsen, YouTube
reaches more US adults ages
18-34 than any cable network
Why do Video marketing?
The use of video increases
interaction with potential
customers by 48%.

SEO
Chance of finding
your website on the
first page of
Google's organic
search results
increases by 53Xs if
using video.

It is predicted that in a year
2017 video content will take
90% of all Internet content.

The average visitor
will remain on the
website 2 minutes
longer if the site
contains a video.

87% of Social Media users (Twitter,
Facebook, YouTube) watched branded
videos on YouTube channels.
87% online
marketing campaigns
use videos.

Why is

important?
6 Best Practices
1. YouTube is a Tool
2. Make Content, Not Ads
3. Become The Face of Your Business
4. Everyone Starts at Zero
5. Leverage the Newest features of YouTube.
6. Push People To Your Website
7. Utilize Paid Views

Why is

important?

8. Collaborate

9. Leverage YouTube Videos for SEO
YouTube is the second largest search engine
after Google and the two play really nicely
together
Secret?
Consistency
Vigilance

Why is

important?
Q&A
Why is

important?
Thank You
& Goodbye
Why is YouTube important? by Howard Flint of Ghost Partner

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Why is YouTube important? by Howard Flint of Ghost Partner

  • 1.
  • 3. More than 1 billion unique users visit YouTube each month Mobile makes up almost 40% of YouTube's global watch time Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth 100 hours of video are uploaded to YouTube every minute Why is important? According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
  • 4. Why do Video marketing? The use of video increases interaction with potential customers by 48%. SEO Chance of finding your website on the first page of Google's organic search results increases by 53Xs if using video. It is predicted that in a year 2017 video content will take 90% of all Internet content. The average visitor will remain on the website 2 minutes longer if the site contains a video. 87% of Social Media users (Twitter, Facebook, YouTube) watched branded videos on YouTube channels. 87% online marketing campaigns use videos. Why is important?
  • 5. 6 Best Practices 1. YouTube is a Tool 2. Make Content, Not Ads 3. Become The Face of Your Business 4. Everyone Starts at Zero 5. Leverage the Newest features of YouTube. 6. Push People To Your Website 7. Utilize Paid Views Why is important? 8. Collaborate 9. Leverage YouTube Videos for SEO YouTube is the second largest search engine after Google and the two play really nicely together