The document discusses how to effectively create change by making it familiar. It suggests adapting technology to people rather than people to technology. When creating change, it is important to allow for happy accidents and hidden elements by designing systems that can rapidly recover from mistakes and support informal learning. Contexts should be created where changes can expand or contract as needed.

1. Making change familiar Howard Errey Social Business Summit 2010 Headshift Australasia

2. Photo: Maczter on flickr http://www.flickr.com/photos/66215925@N00/3008375479

13. New grammar