How S.E.O. works : Never been easier
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How S.E.O. works : Never been easier
- 1. How SEO Works Not So hard After All
- 2. Back Links
- 3. Permalinks
- 4. Update Rate • The more you update your content the more search engines index your pages • If you update once a month, crawlers will visit your website only once a month, thus making staying up-to-date, influence the search engine crawlers to keep visiting your website and indexing new content. • This is very obvious with news, and wiki pages, you may search a celebrity name, and a news page shows before his own official web page.
- 5. Visitors & Traffic • The more traffic you have, the more you rank in S.E.O. • This contains: First time visitors (Unique), Coming Back Visitors, and Page Views by Same Visitor. • All the above are important, and what is more important is bounce rate, when a visitor checks your page for couple seconds and leave, that is bad bounce rate, so keep your content good. • Always add a blog or news page to your site, whatever it is.
- 6. XML Site Map • Add a site map, it helps engines to archive correctly. • Use a plugin if you have a framework as WordPress, or use an online generator like http://www.xml-sitemaps.com/
- 7. Privacy Policy & PG Rating • If you wish to be viewed in search done by EU residents for example, then make sure you have a privacy policy set. It will not be tough, you can find many samples online that comply with EU Rules, just edit it to be yours. • Add rating in your tag. Apply to get certified for child safety content.
- 8. Page Speed • Simplify css & js, chunk & gzip media • Use CDN ( Content Delivery Network ) • Cache your pages • Do not use Flash • Do not use Frames • Add DOCTYPE Declaration, etc.
- 9. Social Media & Internal Links • Social Media boosts your S.E.O., it helps share your content to many viewers, and get You more traffic. • Also Social Media websites have high ranking, which makes them great backlinks. • Your internal Links are also important, that means your menu, related posts, and portfolio or contact us links.
- 10. Common Sense Ok so here is something everyone almost knows: • Keyword density should be 4% • Always add headings ( H1 & H2 ) • Add Robots.txt & Favicon.ico • Keep Submitting your links to Search Engines, & Remove broken Links • And Yes Submit to DMOZ & Yahoo!.
- 11. Advertise Now the part no one likes, but it works pretty good. Advertise! Advertising on search engines and social media sites, increase your S.E.O. significantly, but yes it cost I know. But if it is for your business consider it. Or exchange banners, also helps. That is if you have banners your self. While you do all that, wait till your domain name grows in age, that gives you a big boost. The rest of tricks won’t be easy, mostly you will need to hire a SEO expert.
- 12. Watch Your SEO Launch!