Why is Google Authorship important and how can it benefit my website's search rankings? Check out this Hotwire presentation on the importance of the rel = author tag to learn how it can help you in the
6. But what does
Authorship look like
to the end user?
Hotwire | rel=“author”: the importance of Google Authorship
7. Here‟s the search
results for Mashable
founder, Pete
Cashmore.
Hotwire | rel=“author”: the importance of Google Authorship
9. • Google Authorship
(rel=“author”) has been set up
for the second search result,
which means that Pete‟s image
appears within the body of the
search engine results page
(SERP).
• This adds an immediate visual
element that shows you who is
the author of that page.
• These can be set for any type
of webpage, but best benefit
blogs, articles and other
content with an editorial
perspective.
Hotwire | rel=“author”: the importance of Google Authorship
10. Almost one-in-five
searches feature the
rel=“author” tag in
the top 100 results.
Research for SearchMetrics
(Source)
Hotwire | rel=“author”: the importance of Google Authorship
11. What are the
benefits for using
rel=“author” in the
long term?
Hotwire | rel=“author”: the importance of Google Authorship
12. Google are forever
redefining what is
considered a „good
link.‟
Hotwire | rel=“author”: the importance of Google Authorship
13. Validated author
links, are expected
to be the best links
in the future.
Hotwire | rel=“author”: the importance of Google Authorship
14. Remember, one-in-
five searches feature
authorship in the
top 100 results.
Hotwire | rel=“author”: the importance of Google Authorship
15. Take advantage of a
free and relatively-
untapped SEO
resource.
Hotwire | rel=“author”: the importance of Google Authorship
16. The importance of
Google Authorship
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