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Rel=“author”: the
importance of Google
Authorship
Google value high-
quality, original
and well-written
web content.

    Hotwire | rel=“author”: the importance of Google Authorship
Authorship is one
of Google‟s new
ways of measuring
site value.

    Hotwire | rel=“author”: the importance of Google Authorship
Authorship is the
byline of the future.


     Hotwire | rel=“author”: the importance of Google Authorship
Authorship helps
validate what is
considered „good‟
content.

    Hotwire | rel=“author”: the importance of Google Authorship
But what does
Authorship look like
to the end user?


    Hotwire | rel=“author”: the importance of Google Authorship
Here‟s the search
results for Mashable
founder, Pete
Cashmore.

    Hotwire | rel=“author”: the importance of Google Authorship
rel="author": the importance of Google Authorship
• Google Authorship
                                               (rel=“author”) has been set up
                                               for the second search result,
                                               which means that Pete‟s image
                                               appears within the body of the
                                               search engine results page
                                               (SERP).
                                             • This adds an immediate visual
                                               element that shows you who is
                                               the author of that page.
                                             • These can be set for any type
                                               of webpage, but best benefit
                                               blogs, articles and other
                                               content with an editorial
                                               perspective.


Hotwire | rel=“author”: the importance of Google Authorship
Almost one-in-five
searches feature the
rel=“author” tag in
the top 100 results.
Research for SearchMetrics
(Source)


           Hotwire | rel=“author”: the importance of Google Authorship
What are the
benefits for using
rel=“author” in the
long term?

    Hotwire | rel=“author”: the importance of Google Authorship
Google are forever
redefining what is
considered a „good
link.‟

    Hotwire | rel=“author”: the importance of Google Authorship
Validated author
links, are expected
to be the best links
in the future.

     Hotwire | rel=“author”: the importance of Google Authorship
Remember, one-in-
five searches feature
authorship in the
top 100 results.

    Hotwire | rel=“author”: the importance of Google Authorship
Take advantage of a
free and relatively-
untapped SEO
resource.

    Hotwire | rel=“author”: the importance of Google Authorship
The importance of
Google Authorship
• Find out more about Hotwire, read the Hotwire blog, or find
  us on any of the following social networks: Google+, Twitter,
  Facebook or Pinterest.

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rel="author": the importance of Google Authorship

  • 2. Google value high- quality, original and well-written web content. Hotwire | rel=“author”: the importance of Google Authorship
  • 3. Authorship is one of Google‟s new ways of measuring site value. Hotwire | rel=“author”: the importance of Google Authorship
  • 4. Authorship is the byline of the future. Hotwire | rel=“author”: the importance of Google Authorship
  • 5. Authorship helps validate what is considered „good‟ content. Hotwire | rel=“author”: the importance of Google Authorship
  • 6. But what does Authorship look like to the end user? Hotwire | rel=“author”: the importance of Google Authorship
  • 7. Here‟s the search results for Mashable founder, Pete Cashmore. Hotwire | rel=“author”: the importance of Google Authorship
  • 9. • Google Authorship (rel=“author”) has been set up for the second search result, which means that Pete‟s image appears within the body of the search engine results page (SERP). • This adds an immediate visual element that shows you who is the author of that page. • These can be set for any type of webpage, but best benefit blogs, articles and other content with an editorial perspective. Hotwire | rel=“author”: the importance of Google Authorship
  • 10. Almost one-in-five searches feature the rel=“author” tag in the top 100 results. Research for SearchMetrics (Source) Hotwire | rel=“author”: the importance of Google Authorship
  • 11. What are the benefits for using rel=“author” in the long term? Hotwire | rel=“author”: the importance of Google Authorship
  • 12. Google are forever redefining what is considered a „good link.‟ Hotwire | rel=“author”: the importance of Google Authorship
  • 13. Validated author links, are expected to be the best links in the future. Hotwire | rel=“author”: the importance of Google Authorship
  • 14. Remember, one-in- five searches feature authorship in the top 100 results. Hotwire | rel=“author”: the importance of Google Authorship
  • 15. Take advantage of a free and relatively- untapped SEO resource. Hotwire | rel=“author”: the importance of Google Authorship
  • 16. The importance of Google Authorship • Find out more about Hotwire, read the Hotwire blog, or find us on any of the following social networks: Google+, Twitter, Facebook or Pinterest.