This document provides an overview of search engine optimization (SEO) basics and best practices according to Google guidelines. It discusses important SEO factors like domain authority, original content, Google PageRank, link building, site structure, XML sitemaps, and more. The document is intended as a beginner's guide for learning SEO fundamentals and emphasizes optimizing websites to meet Google's aims rather than "gaming" its algorithms. Updates are planned to add new SEO topics.
YouScan Company Overview - Social Media Listening with Visual Insights.pdf
Google SEO Basics and Advanced Techniques
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2. Table of Contents
Google SEO - Search Engine Optimisation Basics.................................................................4
Creative Commons SEO ...........................................................................................................5
Shaun Anderson........................................................................................................................5
Google Guidelines.....................................................................................................................6
Getting Into Google Free..........................................................................................................6
Domain Authority .....................................................................................................................7
Original Content .......................................................................................................................8
Google Pagerank.......................................................................................................................9
Surefire Ways To Increase Google Pagerank (PR)...............................................................12
Some Google Toolbar Grey Pages Do Not Pass Anchor Text Value Or PR? ......................13
Site Structure...........................................................................................................................16
A Sitemap.................................................................................................................................23
Link building...........................................................................................................................24
Addendum........................................................................................................................................25
Anchor Text.............................................................................................................................35
Addendum........................................................................................................................................36
Search Engine Operators........................................................................................................37
Trust.........................................................................................................................................38
Keyword Stuffing.....................................................................................................................39
Where Can You Get Links?....................................................................................................40
Quality Links...........................................................................................................................41
Crap Links...............................................................................................................................42
Domain Names........................................................................................................................43
Bad Neighbourhoods ..............................................................................................................44
Anatomy of a Link...................................................................................................................46
Neighbourhood / Co-Citation.................................................................................................47
Google Sandbox ......................................................................................................................54
Buying Links ...........................................................................................................................55
Selling Links............................................................................................................................56
Links Pages .............................................................................................................................57
Cloaking ..................................................................................................................................58
A Searchers Intent ..................................................................................................................59
Vary Anchor Text....................................................................................................................60
Hidden Links & Text...............................................................................................................66