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FACEBOOK
Where all your friends are…
Don’t say anything online that you wouldn’t say in a crowded
room:
NAR Social Media Guru Serves Up Another Brewhaha on Twitter :
http://activerain.com/blogsview/1805755/nar-social-media-guru-
serves-up-another-brewhaha-on-twitter
“There's another firestorm brewing in the hallowed halls of the
National Assn. of REALTORS. NAR social media director Todd
Carpenter ignited another Twitter brawl following some late night
meandering on the social net…
The following exchange between Carpenter and a Realtor in
Dayton, Ohio, was most likely a friendly joke.”
But First: Social Media Dos and Don’ts
Once it’s out there…
It’s OUT THERE…
http://www.metacafe.com/watch/727407/what_happens_when_a_potential_boss_checks_you_out_on_facebook/
Why Even Bother?
http://www.youtube.com/watch?v=xJXOavGwAW8&feature=player_embedded#!
Facebook is another place to meet people and connect. For free.
Building A Legitimately Large Audience – and
Determine Your Audience
The only way to build a large and legitimate audience is to develop
ideas that spread organically. As you’ve perfected the art of
developing powerful and compelling ideas, you expand your
audience potential. At that point Facebook can be used as a tool to
reach a larger portion of your total audience potential in a quick
period of time. So don’t make this mistake: do not overestimate
your total audience potential. If you have a flower shop in
Charlotte, North Carolina, your maximum audience potential is the
total number of people in Charlotte who purchase flowers. Even
once you’ve determined your audience potential, take the time to
perfect your message.
http://www.allfacebook.com/the-one-reason-your-facebook-page-strategy-doesnt-work-2010-08
Be Interesting and Relevant…
From FB Terms:
You own all of the content and information you post on Facebook,
and you can control how it is shared through your
privacy and application settings.
Facebook Says So
According to Facebook's terms of service, "Profiles represent individuals and
must be held under an individual name, while Pages allow an organization,
business, celebrity, or band to maintain a professional presence on Facebook." If
your business' profile gets shut down by Facebook for violating this rule, your
friends list will vanish with it.
http://www.readwriteweb.com/biz/2010/07/why-your-company-should-have-
a-facebook-page-not-a-profile.php
Should you set up a Facebook Page?
Corcoran Group
Example of a page that creates conversation
Our Page
From : http://failbook.com
http://facebook.com/HomesJustForYou

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Presentation 4 hjfy facebook

  • 1. FACEBOOK Where all your friends are…
  • 2. Don’t say anything online that you wouldn’t say in a crowded room: NAR Social Media Guru Serves Up Another Brewhaha on Twitter : http://activerain.com/blogsview/1805755/nar-social-media-guru- serves-up-another-brewhaha-on-twitter “There's another firestorm brewing in the hallowed halls of the National Assn. of REALTORS. NAR social media director Todd Carpenter ignited another Twitter brawl following some late night meandering on the social net… The following exchange between Carpenter and a Realtor in Dayton, Ohio, was most likely a friendly joke.” But First: Social Media Dos and Don’ts
  • 3.
  • 4. Once it’s out there… It’s OUT THERE… http://www.metacafe.com/watch/727407/what_happens_when_a_potential_boss_checks_you_out_on_facebook/
  • 6. Building A Legitimately Large Audience – and Determine Your Audience The only way to build a large and legitimate audience is to develop ideas that spread organically. As you’ve perfected the art of developing powerful and compelling ideas, you expand your audience potential. At that point Facebook can be used as a tool to reach a larger portion of your total audience potential in a quick period of time. So don’t make this mistake: do not overestimate your total audience potential. If you have a flower shop in Charlotte, North Carolina, your maximum audience potential is the total number of people in Charlotte who purchase flowers. Even once you’ve determined your audience potential, take the time to perfect your message. http://www.allfacebook.com/the-one-reason-your-facebook-page-strategy-doesnt-work-2010-08
  • 7. Be Interesting and Relevant…
  • 8. From FB Terms: You own all of the content and information you post on Facebook, and you can control how it is shared through your privacy and application settings. Facebook Says So According to Facebook's terms of service, "Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook." If your business' profile gets shut down by Facebook for violating this rule, your friends list will vanish with it. http://www.readwriteweb.com/biz/2010/07/why-your-company-should-have- a-facebook-page-not-a-profile.php
  • 9. Should you set up a Facebook Page?
  • 10. Corcoran Group Example of a page that creates conversation
  • 11. Our Page From : http://failbook.com http://facebook.com/HomesJustForYou