The document outlines 5 easy steps to make money in the digital food marketplace: 1. Set goals for awareness, branding, engagement, revenue, and get feedback with deadlines. 2. Get found by choosing online/mobile platforms and creating relevant content to attract new customers. 3. Gamify experiences to increase engagement and loyalty through rewards rather than punishment and experimentation. 4. Invest in technology like free WiFi, mobile ordering/payment, and keep up with emerging technologies like virtual currency. 5. Stay informed on industry trends by following thought leaders and registering for free eBooks on digital marketing and social media.

1. 5 Easy Steps To Make Money in the
Digital Food Marketplace
Homer « Homerun » Nievera

2. Homer’s Background
 Founder & CEO, Negosentro.com (PH)
 Co-Founder & Chairman, Mediablast Digital (PH)
 Co-Founder & Group CEO, Bazinga Inc. (MNL, SFO, HOU)
 Co-Founder & President, Homerun Consulting (PH)
 Co-Founder, RubrikLabs (MNL, SFO, NYC)
 Director, Honey Badger Studios (PH)
 Former Global Head for Commercial Partnerships and
Advertising Operations of Friendster.com and Multiply.com
 Former Country Head and Business Director of Impaq
Interactive (for MSN Phils.) and Admax Network

3. Let’s start….
The first step in making money in
the digital food marketplace
is…to...
Set your goals

4. Step # 1
Set your goals

5. Goal Elements:
• Awareness
• Branding
• Engagement
• Revenue
• Feedback

6. Don’t forget to put
deadlines to your goals

7. Harvey Mackay, a famous author
said.. « Dreams are dreams. But
Goals are dreams with a
deadline. »

8. Step # 2
Be visible. Get found.

9. Finding my favorite
meeting place…

10. Did a Google search on
“Dulcinea Restaurant”Nice!

11. Googled some images…Medyo “Fail”…

12. Looked up locations…Winner!

14. Choose a Platform
• Online?
• Mobile?
• Both Online & Mobile!

15. Get traffic to your own site.

16. Or…get listed on their sites.

17. Creating relevant content is important.
So and is timely engaging conversation.

18. Survey from the U.S. National
Restaurant Association says…

19. Attract New Customers
• Websites: 90%
• Social Media: 84%
• Emails: 82%
• Daily Deals: 77%

20. Bring in Revenues
• Emails: 84%
• Daily Deals: 78%

21. What Customers say:
• 87% would visit or
order if they got a
savings offer from a
marketing message
sent by a restaurant
to them

22. What Customers say:
• Consumers would go
to or order from a
restaurant if they
received customized
marketing messages
that:

23. • Referenced past
visits: 68%
• Allowed them to make
reservations: 66%
• Identified them by
name: 64%

24. Some more numbers…
HP Retail Therapy Conference, August 2013

25. Of customers who compare prices on a
competitor’s site online and on mobile while
shopping.
54%
HP Retail Therapy Conference, August 2013

26. in Asia Pacific will use a mobile phone.
2.43 Billion
That’s 56.3% of total world users of 4.3Bn.
eMarketer’s Global Intelligence Report
September 2013

27. Ave. Daily Time Spent on Apps
41 Minutes
Primarily on Facebook and Line (in PH)
Nielsen July 2013

28. Now let’s go to Step # 3

29. Step # 3
Gamify everything.

31. What’s the most popular game app
today?

32. Candy Crush has been played
more than 151 Billion Times

33. Mobile gaming
revenues surpassed
$1.2Bn in 2012

34. Android captures 53% of
the market for
Smartphones

35. Starbucks Named
Mobile Marketer
of 2012

41. Know that we are wired
for games.

42. We love the concept of
rewards rather than that
of punishment.

43. Be creative.

44. Engagement and
Loyalty are key results
of Gamification.

45. There’s no fast formula.
Experiment.

46. Let’s move on to Step # 4

47. Step # 4
Invest in tech.

48. Free WIFI is a must.

49. T-Commerce is
happening now.

50. Order now via smart
phone or tablet.

51. Swipe and Pay now via
smart phone or tablet.

52. Let’s move on to Step # 5

53. Step # 5
Read up on what’s
coming soon.

54. Virtual Currency is Here.

55. http://beta.pocketmarketapp.com

56. http://foodfindsasia.com

57. RECAP

58. Fully
Embrace
Technology
MARK ZUCKERBERG

59. Be a Disruptor
LARRY PAGE
SERGEI BRIN

60. Be a
Game
Changer
STEVE JOBS

61. Profit with
Honor
BILL GATES

62. Hoteliers’ Guide to
Social Media
Get 2 FREE eBooks!
The Restaurant’s Guide to
Digital Marketing

63. Register Now!
http://foodfindsasia.negosentro.net

64. Follow Me on Twitter
@bnievera
Get FREE eBooks!

65. iam@homernievera.com
More questions?

66. I never
dreamed
of success.
I worked
for it.
Parting Shot