Consumer drive to high quality sustainable Homes
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The document discusses the case for consumer-driven high quality homes in the UK. It outlines challenges faced by both the government and consumers in the housing market. The Home Quality Mark (HQM) is proposed as a new rigorous standard for new homes that addresses these challenges. The HQM would provide consumers with an independent benchmark to evaluate new homes and give builders a way to differentiate high-quality properties. Research found that over 90% of consumers would prefer a home with third-party certification and many would pay more for it.
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Consumer drive to high quality sustainable Homes
- 1. The Case for consumer driven high quality homes Gwyn Roberts Homes and Communities Lead, BRE
- 2. © 2014 BRE 1. The Government Challenge 2. The Consumer Challenge 3. How HQM addresses the Challenges
- 3. © 2014 BRE 1997 to 2010 Big Government Climate Change Act 2010-2016 2016+ Devolution Zero Carbon Homes Austerity Numbers of Homes Shrinking Government Deregulation Act Paris COP 21 “Quality” of Homes BREXIT Smarter Homes Uncertainty Stronger Consumer Drive?
- 4. 2. The Consumer Challenge
- 5. © 2014 BRE 4 pieces of consumer research Introducing the Home Quality Mark ― MoneySupermarket ― Independent focus groups ― Surveys of people living in high performing homes. ― Grand Designs survey Choice of home sees ‘heart’ dominate ‘head’. HOWEVER, value objective information. 25 February 2015 5© 2014 BRE
- 6. © 2014 BRE What did people say? Amenities, location and space Community Sound Investment Good quality Exceed Expectations Reassurance over running costs Noise Light and Airy 96% made changes to be more sustainable. Need for clear controls Temperature
- 7. © 2014 BRE ― Information “When I’m looking it will give me some pointers” ― Over 90% people would prefer a home with independent mark. ― 1 in 5 people would pay more. ― 75% would pay £750 or more per home for certification. Of this 13% would pay £3000 25 February 2015 7© 2014 BRE Consumer Trust
- 8. 3. How HQM addresses the challenge
- 9. © 2014 BRE Why do we need the Home Quality Mark? The Home Quality Mark is a new rigorous and relevant standard for new homes. Provide consumers with the tools to make the smart choice when buying or renting a new home. Enable housebuilders to differentiate their products and to articulate the benefits of new homes. #betterhomes
- 10. © 2014 BRE Home - A home is more than 4 walls and a roof, it is about hearts and minds. Quality - Everybody wants quality, but doesn’t always know what it is. Mark - Provides reassurance, independence, backed by science. “Independent benchmarking of new homes is hugely important”. Cala Homes Chief Executive Alan Brown #betterhomes
- 12. © 2014 BRE MyWellbeing MyCost MyFootprint Section Issues Stars Indicators Inputs Outputs
- 13. © 2014 BRE Our Surroundings - Transport - Local Amenities - Resilience to Flooding - Recreational Space - Ecology - Security - etc. Knowledge Sharing - Aftercare - Commissioning - Smart Homes - Post Occupancy Evaluation - etc. My Home - Air Quality - Temperature - Noise - Materials - Energy - Space and Access - etc.
- 14. © 2014 BRE
- 15. © 2014 BRE UserHuus Future of Standards Public Profile Launch Consultation HQM beta Spring 20152014 + Finance £ Summer 2015 Site Marketing Weinerberger Winter 2015 59 Presentations Autumn 2015 Spring 2016 Software Summer 2016 Full HQM Training Existing Homes Type Approval Finance £ 9000 Homes Registered
- 16. © 2014 BRE We welcome the launch of the HQM as independent, third party verification of the quality of new homes provides both property purchasers and funders with support in their decision making. Independent, verified information provides consumers with reassurance that they are making the right choice. I have been working for years to raise the benefits of healthy homes to the general public, it is great to see BRE’s Home Quality Mark helping to provide further information Oliver Heath TV presenter
- 17. © 2014 BRE As featured in
Editor's Notes
- We can rate many other areas; Mobile Phones, Cars, Holidays and products like insurance. Information on homes is often limited to, location, purchase price and a few photos. It is difficult to understand if the home is really quality product and how it relates to others in the area. HQM will provide consumers with better tools in order to make the smart choice. In our Moneysupermaket survey – 97% of people said they would welcome a mark like HQM. 20% said they would pay for it.
- Why have we chosen HQM, rather than BREEAM, Code, EcoHomes? It needs to resonate with as many people as possible, not just people who are interested in sustainability.
- Lower insurance and mortgage costs Reduced maintenance Access to green space and amenities Low CO2 Planet friendly materials In tune with nature Overall star rating – 5 stars is common for rating of services and goods Indicators – cut across the whole scheme not just categories Score card will pull up some issues that the home is good at.
- How the scheme is structured and where the indicators sit. In Scotland the Scheme will output the levels of Section 7 This shows that further indicators can be added at anytime, because it doesn’t impact the inputs. (Resilience etc.) Go through sections in a bit.
- Not a full list of areas (this is on the website)
- Encourage people to join the conversation.