This document provides tips for using various social media platforms like LinkedIn, Facebook, Twitter, and job boards for recruiting purposes. It recommends connecting with candidates through shared connections on LinkedIn, using Facebook lists to organize contacts, searching relevant hashtags and keywords on Twitter, and checking specialty job boards that feature employer podcasts about open roles and company culture. The goal is to engage candidates on the platforms they use through real conversations and insights into opportunities.

1. Mastering
Social Media Strategies

2. What we’ll talk about…
• Leveraging LinkedIn
• Figuring out Facebook
• Tinkering with Twitter
• Jumping on the Job Boards
Real Conversations. Real-time Recruiting.

3. Are you Linked In?

4. Connect to candidates through 1, 2, 3, 4, 5, 6 degrees

5. Join groups to post jobs for free

6. Think about where your candidates hang out…
Professional Organizations
Media Outlets
Extracurricular Activities
Local Clubs

7. Connect to members of groups

8. Use Q & A to send free inMail

9. Facts about Facebook

10. Separate your candidates from
your other contacts.
Create a facebook list to
stay organized.

11. Niche professional groups for specific skills

12. Send messages.
Resist friend requests to avoid spamming.

13. Will tweet for jobs

14. Don’t be afraid of the big, bad bird

16. Reply to other with @username
Send direct messages for privacy
Search relevant keyword phrases
Organize your contacts with lists

17. • Post once per day
• Share insight AND job postings
• List other ways to connect

18. Twitter keyword search for live results
Get results delivered to your inbox

19. Bored with Job Boards?

20. Specialty Job Boards
Indeed
Dice
RealMatch
JobFox
Doostang
Beyond
Ladders
Vault
Jobs in Pods
ComputerWork
CareerOneStop
GlassDoor
SimplyHired
Thingamajob

21. Tagline: Logon. Listen. Apply
Key features: Podcasts recorded with employers let
job seekers hear about open positions, company
culture and desired skills or candidates.
Fun fact: Site creators encourage employers to have
both hiring managers and front-line employees take
part in the podcasts to give job seekers more insight
into the company.
Jobs listed: Podcasts feature jobs by state, type and
company, such as AT&T, IBM and Intel.

22. NING
Niche networking
Interest groups
User groups
Companies

23. Industry-Specific Social Networks

24. @HollystarPR
Holly Gunn
Holly Gunn www.linkedin.com/hollyegunn
Marketing Manager
Questions?
©Copyright 2009 RSACorp