1. Game Mechanics in Auction
Hoil

2. Introduction : MDA Framework
- Used in game design.
- Mechanics : Functional element in game.
- Dynamics : Interaction of mechanics on the player.
- Aesthetics : Player’s feeling in the game.

3. Body : Elements of Game Mechanics
- Score : goal, point, cash. etc.
- Level : expresses growth indicator.
- Ranking Board : my position in game.
- Badge : expresses the rating. (similar level.)
- Quest : suggested goal.
- Onboarding : guide for beginners.
- Engagement Loop : Addiction and Enthusiasm.

4. Examples : Auction
- Site for goods sales.
- Buying / Selling is possible.
- Auction is possible.

5. Score
- Total purchase price and accumulated time within a year.
- Refreshed every one year.
Level / Badge / Quest
- Grade. According to the total purchase price.
- Progress Bar : Amount of money and time for the next grade.

6. Ranking Board
- Application of seller perspective.
- Decision of seller reliability, kindness and buyer satisfaction.

7. Onboarding
- Provide E-Money for first time user.
- Provide discount coupon for first time user.
- Provide free return ticket for first time user.

8. Engagement Loop
- Provide points and give E-money in return for rating activity.
- Provide discount coupons for mobile purchases.
- Provide discount coupon every month. (depending on grade.)
- Provide affiliation benefits. (credit card. etc.)

9. Conclusion
- Much of the real life is related to Gamification.
- Real life is needed for engagement and enthusiasm.

10. Reference
- Gamification by Design, Zichermann Gabe, 2011.
- Auction. (http://www.auction.co.kr/)