University of St. Thomas Houston is a private, four-year arts and sciences university. Founded in 1947 by the Basilian Fathers, St. Thomas distinguishes itself as an institution that fosters engagement in a diverse collaborative community. However, they were struggling with expanding and increasing their own prospect pool because they didn’t have a system in place to manage a large number of prospects Learn more at www.hobsons.com

1. Case Study
hobsons.com To learn more or to schedule a demo, call (800) 927-8439 or (513) 891-5444 (international).
“ Radius helps you to enroll your class and meet the
increasing expectations for prospect communications.At the
end of the day, it’s all about the relationship. Radius has been
the technology that fosters this relationship.”
— VICKIE ALLEMAN, Vice President for Marketing Communications
and Enrollment Management
The Pursuit of Prospects
University of St. Thomas Houston is a private, four-year arts and
sciences university. Founded in 1947 by the Basilian Fathers,
St. Thomas distinguishes itself as an institution that fosters
engagement in a diverse collaborative community. However, they
were struggling with expanding and increasing their own prospect
pool because they didn’t have a system in place to manage a large
number of prospects.
In addition, St. Thomas lacked an effective marketing strategy
because they did not have a solid communication plan in place.
They wanted to provide more personalized communications to
different target groups, but didn’t have a system that would allow
them to do this on a large scale.
Furthermore, without analytics and reporting, it was difficult to
determine the return on investment for the college’s marketing
dollars. They were stuck using a complicated system of Excel
spreadsheets to log inquiries, track communications with
prospective students, and manage events. They needed a tool
that would be user-friendly and would require minimal support
from campus IT.
Getting Personal with Radius
After looking at several solutions on the market, St. Thomas
chose Radius because of its functionality, easy user interface,
customization options, and affordability. “We currently split the
cost with marketing and enrollment management. We were pleased
ABOUT
www.stthom.edu
Private, four-year arts and sciences university
Population: 1,626
GOALS
Expand prospect pool
Increase staff efficiency
Demonstrate ROI for enrollment
management efforts
APPROACH
Create personalized communications
for different target groups
Institute a rating system for prospects that
helps recruiters prioritize follow up efforts
Use reporting function in CRM to measure results
RESULTS
Increased prospect pool from 15,000 to 55,000
Eliminated complex system of spreadsheets
Staff no longer reliant on campus IT for prospect
management support
University of St. Thomas Houston
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2. University of St. Thomas Houston
Case Study
hobsons.com
About Hobsons
Hobsons helps educators, administrators, students, and families maximize success through every stage of the learning lifecycle. Hobsons’ personalized learning, academic
planning, post-secondary enrollment, and student support solutions serve millions of students across more than 7,500 schools, colleges, and universities worldwide.
To learn more or to schedule a demo, call (800) 927-8439 or (513) 891-5444 (international).
to get a full CRM at an affordable price,” says Vickie Alleman, vice president for marketing communications and enrollment
management at St. Thomas.
The school now creates dynamic marketing campaigns through the marketing module in order to deliver personalized content to
prospects. They also instituted a rating system for prospects, so counselors and students can now identify the right people that they
should connect with and do so in a timelier manner.
In addition, the reporting capabilities were able to provide precise metrics for the admissions department that can be shared with
the school’s president. “Radius is manageable without IT support on campus and there is no maintenance on the school’s end,”
Alleman says.
Meeting Expectations for Success
St. Thomas Houston saw process improvements in their admissions and enrollment department soon after implementation.
“Radius allowed us to handle a lot more prospects,” says Alleman. “We have been able to increase our prospect pool from
15,000 to 55,000, giving us much better numbers to recruit from.”
St. Thomas was also able to create personalized communications that speak to the needs of their different target groups.
“Prospects want more communication and now we can give it to them,” says Alleman.
Lastly, since Radius offers access to reporting and analytics in real time, without the help of campus IT, their enrollment
management has become much more efficient and they are better equipped to demonstrate ROI than when they had to rely on
Excel spreadsheets.