1. CHRISTIAN DIOR:
REGAINING PUBLIC
CONFIDENCE CAMPAIGN
(“Dior Logo Ring,” 2010)
By: Katie Ulrich, David Sigmund, Katie Goodling,
Helen Anderson and Michele Hladik

2. The Crisis
 Who is John Galliano?
 Thursday, February 24, John Galliano and
anti Semitic remarks spew forth
 February 28 – Second complaint – old
video released “Your mothers and
forefathers would all be gassed.”
 March 1 Public opinion backlash
imminent – Natalie Portman first to
speak out
(“Fashion
Designer…,”
 Negative press could be damaging 2001)

3. Previous Actions
 Dior acts quickly
 Galliano suspended after Café
altercation
 Galliano after video release
 Toledano releases written
statement
Top: Dior Owner
 Toledano makes special Bernard Arnault
(Testino, 2010).
appearance at Paris Fashion Left: Dior CEO
Sidney Toledano
Week (“Sidney Toledano,”
2005)

4. Previous Actions Analysis
We agree with...
 How the situation was handled
 The initial statement that
was released by Dior's CEO
 How the fashion show was
conducted
(“United Fashion States,” 2011)

5. Analysis Cont.
We agree with...
 The decision to suspend Galliano
 The decision to fire Galliano
Dior Owner Bernard Arnault (Alderman, 2011)

6. Our Proposal
 Zero tolerance policy
 Final apology
 Support Jewish organizations
 Force apology from Galliano
 Hire a replacement as soon as possible
(“The Fashioiste,” n.d.)

7. WHY DIOR SHOULD CHOOSE
OUR PR FIRM
 Knowledge
 Experience
 Deadline & teamwork oriented
 Proven track record
 Solid recommendations
(“Dior in Shanghai,” 2010)
(“Dior Logo Ring,” 2010)

8. References
Alderman, L. (2011, March 5). Off the catwalk, the battle for Hermes. The New York Times. Retrieved March 8, 2011, from
http://www.nytimes.com/2011/03/06/business/06luxury.html?_r=1.
Alexander, E. (2008, April 20). John Galliano. Vogue. Retrieved from http://www.vogue.co.uk/biographies/080420-john-
galliano-biography.aspx.
Bio. (2011). John Galliano biography. Retrieved from http://www.thebiographychannel.co.uk/biographies/john-
galliano.html.
Dior logo ring. (2010). Jewelry Trends. Retrieved March 13, 2011, from http://www.myjewelrytrends.com/2010/06/dior-
logo-ring.html
Dior in Shanghai. (2010). A Life of Style. Retrieved March 13, 2011, from http://alifeofstyle.com/in-store/
Dior logo ring. (2010). Jewelry Trends. Retrieved March 13, 2011, from http://www.myjewelrytrends.com/2010/06/dior-
logo-ring.html
Douglas, Joanna. (2011, March 7). Christian Dior show goes on without Galliano. Shine. Retrieved March 9, 2011, from
http://shine.yahoo.com/channel/beauty/christian-dior-show-goes-on-without-galliano-2462206.
Fashion designers: John Galliano. (2001). Urban Model. Retrieved March 13, 2011, from
http://www.urbanmodels.co.uk/fashion_galliano.php
Givhan, R. (2011, March 7). Galliano erased at Christian Dior. Retrieved March 8, 2011, from
http://news.yahoo.com/s/dailybeast/20110307/ts_dailybeast/12790_designerjohngallianoerasedatchristiandiorrun
wayshowinparis.
Haines, L. (2011, March 1). Natalie Portman slaps John Galliano. Retrieved from
http://www.theregister.co.uk/2011/03/01/portman_galliano/.
.

9. References Cont.
Melendez, S. (2011, March 7). Dior loses famous designer after anti-Semitic rant. Retrieved from
http://kykernel.com/2011/03/07/dior-loses-famous-designer-after-anti-semitic-rant/.
Milligan, L. (2011, March 6). John Galliano latest. Retrieved from http://www.vogue.co.uk/news/daily/110225-
john-galliano-arrested-in-paris-for.aspx.
New York Fashion. (2011). Christian Dior. Retrieved from
http://nymag.com/fashion/fashionshows/designers/bios/christiandior/.
Real Style Network (2011). Fashion News: Dior Fires John Galliano. Retrieved March 8, 2011, from
http://www.realstylenetwork.com/index.php/fashion-and-style/2011/03/fashion-news-dior-fires-john-
galliano/.
Sidney Toledano. (2005). In Tangible Asset. Retrieved March 13, 2011, from
http://www.intangibleasset.com.pt/news/0505/ee/notee051805story1.htm
The Fashioniste. (n.d.). Retrieved from http://www.thefashioniste.com/67.html
The Straights Times. Dior suspends top designer Galliano after alleged assault. (2011, February 11). Retrieved
May 10, 2011, from http://www.straitstimes.com/BreakingNews/Lifestyle/Story/STIStory_639123.html.
Testino, M. (2009). Being Bernard Arnault. The Wall Street Journal. Retrieved March 13, 2011, from
http://magazine.wsj.com/features/the-big-interview/being-arnault/
United Fashion States. (2011). Retrieved March 14, 2011.
White, R. (2011, February 28). Film of Galliano's racist rant in bar. Retrieved from
http://www.thesun.co.uk/sol/homepage/news/3436757/Film-of-John-Gallianos-racist-rant-in-bar.html